Skip to content

Polar Hair Dye Shampoo

Polar Hair Dye Shampoo shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 2,481 Beauty niches · +9 vs the category median of 47

Market size 32Growth 60Conversion 27Competition 55Returns 96Price range 23Avg price 50Brand share 59Review moat 52Quality gap 98
This niche Category average · 2,481 niches

Is Polar Hair Dye Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Polar Hair Dye Shampoo is a £151K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Polar Hair Dye Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +36.4% over the last 90 days and 2.1% of searches end in a purchase.

£151K

revenue / yr

Units sold / yr15K
Search volume / yr+36.4%584K
Conversion rate2.1%
Avg price£12.02

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers16 · 17
Top-5 product click share52%
Open market31%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)18· 2 succeeded
Avg rating3.7★
Avg reviews1,439

Top Polar Hair Dye Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

25%

  • Cerioll18%
  • MZJKPA18%
  • SEMECOMER13%
  • Kirafairy13%
  • Comioke8%
  • Rakiuty6%

Polar Hair Dye Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume584KCVR2.1%Products29Brands16Top 5 Brands69%OOS Rate38.1%Rating3.7★Reviews1,439Avg BSR#613
20K15KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.1×

Top Polar Hair Dye Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • polar hair dye shampoo353K/yr
  • polar haircare45K/yr
  • polar shampoo63K/yr
  • polar hair colour16K/yr
  • polar hair dye20K/yr
  • polar hair care16K/yr
  • polar hair dye shampoo black7K/yr
  • polar hair dye shampoo medium brown7K/yr
  • polar hair dye shampoo light brown5K/yr
  • polar shampoo dark brown7K/yr

What reviews say buyers love and hate about Polar Hair Dye Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Color16%

Great colour

Quality-Overall12%

Amazing product with great results

Ease Of Use12%

Easy to use

Coverage8%

Good coverage

Value For Money6%

Good value

What buyers complain about

66% of reviews
Color26%

Bad colour

Functionality-Overall8%

it doesnt do what it says

Suitability Colored Hair7%

Hair dye

Allergies6%

They instantly started itching

Smell4%

the smell is absolutely vile

Polar Hair Dye Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
26%
2Functionality-Overall
14%
3Advertised Vs Actual Product
9%
4Suitability Colored Hair
9%
5Leak-Proof
8%

Common Polar Hair Dye Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Polar Hair Dye Shampoo 56/100 on Amazon United Kingdom — Worth a look. The niche generates £151K/yr across 29 tracked products. 2 of 18 products launched in the last 360 days are still selling. Search demand moved +36.4% over the last 90 days.
Search demand for Polar Hair Dye Shampoo on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.1× the quietest.