Polar Hair Dye Shampoo

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months

584K

Growth, 90 days vs prior 90

+36.4%

Conversion, latest week

2.1%

Market size, estimated

£151Ka year

Peak month

January2.1× the quietest month

Top search term

polar hair dye shampoo353K searches a year

Listings sell for £12.02 on average, from £7.67 to £17.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.02 that is £6K to £9K a year per listing.

Average price

£12.02under the $15 to $100 sweet spot

Price range

£7.67–£17.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 38.1% of listings are out of stock. The average listing ranks #613 within Hair Colour. It carries 1,439 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

72%

Out of stock, average day

38.1%

Average rank

#613in Hair Colour

Average rating

3.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,439per listing

Listings tracked

29

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months