Is polar hair dye shampoo profitable to sell on Amazon United Kingdom?

The niche generates £151K/yr across 29 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the polar hair dye shampoo niche?

16 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in polar hair dye shampoo?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.8%.

When does demand for polar hair dye shampoo peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the polar hair dye shampoo niche?

Listings span £7.67–£17.14; the average listing price is £12.02 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.

polar hair dye shampoo

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Good+36.4%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,439.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.02

avg listing price — sweet spot $15–$100

Market size

Okay£151K

£151K/yr · 584K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad£7.67–£17.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, polar hair dye shampoo is a £151K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

polar hair dye shampoo market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £150K–£180K; units × avg price
Conversion rate: 2.1%
Avg BSR: #613
Page quality: 0%
Prime: 72%
Sponsored: 86%
Out of stock: 38.1%
Avg brand age: 47 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

25%

Cerioll18%
MZJKPA18%
SEMECOMER13%
Kirafairy13%
Comioke8%
Rakiuty6%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +36.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top polar hair dye shampoo search terms

polar hair dye shampoo353K/yr +29.1%1.6% conv.
polar haircare45K/yr +89.4%0.9% conv.
polar shampoo63K/yr +12.7%1.1% conv.
polar hair colour16K/yr +183.1%0.7% conv.
polar hair dye20K/yr +8.2%1.2% conv.
polar hair care16K/yr +44.8%1.2% conv.
polar hair dye shampoo black7K/yr +184.5%2.0% conv.
polar hair dye shampoo medium brown7K/yr +120.5%1.6% conv.
polar hair dye shampoo light brown5K/yr +63.3%3.4% conv.
polar shampoo dark brown7K/yr +45.1%3.1% conv.

All search terms

Top polar hair dye shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hair Dye Shampoo Dark Brown Hair Dye Shampoo to Cover Grey Hairs Instant 3-in-1 Haircare Shampoos Hair-dye Nourishing Formula for Vibrant Long-Lasting Results At-Home Hairs Coloring

SEMECOMER£10.493.5★42 rev

Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Black)

Cerioll£12.182.9★31 rev

200ml Dark Brown Pol/ar Hair Dye Shampoo Po/lar Instant Dye Shampoo 3 in 1 Hair Colour Sham/poo Quick Coloring Pol/ar Sham/poo Dark Brown Cover Grey Hairs Safe Non-Irritating Haircare for Men&Women

MZJKPA£12.723.4★19 rev

Hair Dye Shampoo Dark Brown Instant Dye Shampoo Hair Colour Shampoo for Grey Hair 3 in 1 Semi Permanent Hair Dye Anti Grey Temporary Hair Dye(Dark Brown)

Kirafairy£13.833.2★38 rev

Hair Shampoo Care Instant Hair Dyes Shampoo 3 in 1 Instant Hairs Dye Shampoos Permanent Hairs Dye Shampoos for Men and Women (Dark Brown)

Rakiuty£13.294.4★6 rev

Newest

by launch date

Hair Dye Shampoo Hair Colour Shampoo Care Instant Dye Sh-ampoo H-air D-ye Sham-poo Natural Plant Ha-ir Dy-e Sha-mpoo 3 In 1 H-air Dy-e Permanent Colour Sham-poo to Cover Grey Ha-ir (Dark Brown)

ChicNana£13.2820 rev

1mo ago

Hair Shampoo Care Instant Hair Dyes Shampoo 3 in 1 Instant Hairs Dye Shampoos Permanent Hairs Dye Shampoos for Men and Women (Dark Brown)

Rakiuty£13.296 rev

2mo ago

Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Medium Brown)

Cerioll£11.8731 rev

2mo ago

Hair Shampoo Care Hair Dye Shampoo Instant Hairs Dyes Shampoos 3 in 1 Instant Hairs Dyes Shampoos Permanent Ha/ir Dye Sham-poo for Men and Women Sham/poos Hair-dye (Black)

Cerioll£12.1831 rev

3mo ago

Hair Dye Shampoo Dark Brown Instant Dye Shampoo Hair Colour Shampoo for Grey Hair 3 in 1 Semi Permanent Hair Dye Anti Grey Temporary Hair Dye(Dark Brown)

Kirafairy£13.8338 rev

5mo ago

What buyers say about polar hair dye shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Great colour”

Quality-Overall12%

“Amazing product with great results”

Ease Of Use12%

“Easy to use”

Coverage8%

“Good coverage”

Value For Money6%

“Good value”

Smell5%

“Doesnt smell terrible either”

Ease Of Application5%

“Ease of application”

Advertised Vs Actual Product5%

“Just what I needed”

Suitability Colored Hair4%

“Really good better than any hair dye”

Efficiency4%

“Extremely effective”

What buyers complain about

Color26%

“Bad colour”

Functionality-Overall8%

“it doesnt do what it says”

Suitability Colored Hair7%

“Hair dye”

Allergies6%

“They instantly started itching”

Smell4%

“the smell is absolutely vile”

Quality-Overall4%

“certainly not as good as it has”

Value For Money3%

“Some may say the product is a bit expensive”

Coverage2%

“No coverage at all”

Hair Related2%

“This has ruined my hair”

Advertised Vs Actual Product2%

“Misleading”

Top return reasons

Color26%

Functionality-Overall14%

Advertised Vs Actual Product9%

Suitability Colored Hair9%

Leak-Proof8%

Ingredients-Overall4%

Quality-Overall3%

Motor Power3%

Damage/Burn Hair3%

Defective Material/Parts2%

Common questions

Is polar hair dye shampoo profitable to sell on Amazon United Kingdom?: The niche generates £151K/yr across 29 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the polar hair dye shampoo niche?: 16 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in polar hair dye shampoo?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.8%.
When does demand for polar hair dye shampoo peak?: Demand peaks in Jan; the busiest month runs 2.1× the quietest.
What does it cost to enter the polar hair dye shampoo niche?: Listings span £7.67–£17.14; the average listing price is £12.02 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.