Pluxy
Pluxy shows beatable incumbent ratings (4.0★), but soft demand (-7.6% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Pluxy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pluxy is a £184K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Pluxy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.6% over the last 90 days and 3.6% of searches end in a purchase.
£184K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 18 products
Top Pluxy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Braun Face Mini Hair Remover FS1000 Electric Facial Hair Removal for Women Lady Shaver Finishing Touch for Upper Lips Chin & Cheeks for Easier Makeup Application with Smartlight White
- Price
- £13.69
- Rating
- 4.3/5
- Reviews
- 37,102
- Age
- 5y ago
Braun FaceSpa Face Epilator Hair Removal with Facial Cleansing Brush Head 100% Waterproof SE810 White
- Price
- £35.12
- Rating
- 4.0/5
- Reviews
- 10,692
- Age
- 11y ago
Braun FaceSpa Facial Epilator for Women SE912 White/Bronze - Facial Hair Removal Cleansing Brush Head Toning Head Charger Stand Wet & Dry Use
- Price
- £66.40
- Rating
- 4.1/5
- Reviews
- 3,339
- Age
- 8y ago
Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 4,228
- Age
- 1y ago
Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00
- Price
- £16.99
- Rating
- 4.3/5
- Reviews
- 1,062
- Age
- 1y ago
Trending
90-day click momentum
Facial Hair Remover for Women 2 in 1 Facial Hair Remover & Lady Shaver Epilator for Women Hair Removal Device Portable Gentle Facial Epilator for Face Lip Chin Leg Arms and Bikini Line
- Price
- £10.69
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 11mo ago
Facial Hair Remover for Women 2-in-1 Epilator for Women with LED Light USB Rechargeable Portable Electric Epilators Painless Lady Shavers for Face Lip Chin Leg Arms Bikini (Pink)
- Price
- £20.69
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 3mo ago
Facial Hair Remover for Women 2-in-1 Epilator for Women with LED Light
- Price
- £19.26
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago
UQQU Facial Hair Remover for Women Electric Lady Shaver & Epilator Eyebrow Trimmer 2 in 1 Rechargeable Hair Removal Device - Perfect for Face Lips Peach Fuzz Fine Hairs and Body
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3mo ago
2026 Upgraded Epilator for Women - Cordless Face Epilator with LED Light for Precision - Wet & Dry Use Portable for Face/Chin/Body/Bikini Area/Legs/Arm - Long-Lasting Electric Facial Hair Remover
- Price
- £15.45
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateFacial Hair Remover for Women 2-in-1 Epilator for Women with LED Light USB Rechargeable Portable Electric Epilators Painless Lady Shavers for Face Lip Chin Leg Arms Bikini (Pink)
- Price
- £20.69
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 3mo ago
UQQU Facial Hair Remover for Women Electric Lady Shaver & Epilator Eyebrow Trimmer 2 in 1 Rechargeable Hair Removal Device - Perfect for Face Lips Peach Fuzz Fine Hairs and Body
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3mo ago
Facial Hair Remover for Women 2-in-1 Epilator for Women with LED Light
- Price
- £19.26
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago
Facial Hair Remover for Women 4-in-1 Bikini Trimmer Women USB C Mini Lady Shavers with 4-Level Battery Indicator (25% 50% 75% 100%) Eyebrow Razor Nose Trimmer for Face Nose/Ear Body Easy to Clean
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 9mo ago
Epilator Rechargeable Epilator for Women LED Light Facial Hair Removal for Women Portable for Face Arms Legs & Bikini Line (Pink)
- Price
- £19.27
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
119
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- Braun57%
- PHILIPS12%
- IFANZETECH8%
- URAQT4%
- BEAUZMO4%
- QEWEUUIE3%
- Open — no brand owns it (7 brands, 12%)
Pluxy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Top Pluxy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- facial epilator for women60K/yr
- face epilator39K/yr
- epilators for women face23K/yr
- face epilator women36K/yr
- facial epilator21K/yr
- epilator for women face12K/yr
- facial hair epilator for women8K/yr
- epilator for face8K/yr
- facial epilator for women face7K/yr
- pluxy epil pro 3.0 facial hair remover6K/yr
What reviews say buyers love and hate about Pluxy
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Convenient and Easy”
“Excellent product”
“Good for price”
“AS DESCRIBED”
“doesnt take long to charge”
What buyers complain about
68% of reviews“Did not work”
“breaks quickly”
“Buy better quality”
“Expensive for what it does”
“I changed the battery and still doesnt work”
Pluxy return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pluxy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
