Is pluxy profitable to sell on Amazon United Kingdom?

The niche generates £184K/yr across 18 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the pluxy niche?

13 brands and 119 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pluxy?

Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for pluxy peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the pluxy niche?

Listings span £7.72–£66.40; the average listing price is £21.74 (sweet spot $15–$100). The average incumbent carries 5,953 reviews — the moat a new listing must climb.

pluxy

Worth a look

Shows beatable incumbent ratings (4.0★), but soft demand (-7.6% this quarter) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£21.74

avg listing price — sweet spot $15–$100

Price range

Great£7.72–£66.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£184K

£184K/yr · 233K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,952.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, pluxy is a £184K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pluxy market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £174K–£217K; units × avg price
Conversion rate: 3.6%
Avg BSR: #47
Page quality: 0%
Prime: 94%
Sponsored: 78%
Out of stock: 13.3%
Avg brand age: 33 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

119

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

Braun57%
PHILIPS12%
IFANZETECH8%
URAQT4%
BEAUZMO4%
QEWEUUIE3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top pluxy search terms

facial epilator for women60K/yr -12.1%1.9% conv.
face epilator39K/yr +14.0%1.6% conv.
epilators for women face23K/yr +36.9%2.2% conv.
face epilator women36K/yr -32.8%2.1% conv.
facial epilator21K/yr -17.1%1.9% conv.
epilator for women face12K/yr +7.7%2.4% conv.
facial hair epilator for women8K/yr +13.5%1.1% conv.
epilator for face8K/yr -9.0%1.2% conv.
facial epilator for women face7K/yr +5.1%2.1% conv.
pluxy epil pro 3.0 facial hair remover6K/yr -63.3%1.2% conv.

All search terms

Top pluxy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Braun Face Mini Hair Remover FS1000 Electric Facial Hair Removal for Women Lady Shaver Finishing Touch for Upper Lips Chin & Cheeks for Easier Makeup Application with Smartlight White

Braun£13.694.3★37,102 rev

Braun FaceSpa Face Epilator Hair Removal with Facial Cleansing Brush Head 100% Waterproof SE810 White

Braun£35.124.0★10,692 rev

Braun FaceSpa Facial Epilator for Women SE912 White/Bronze - Facial Hair Removal Cleansing Brush Head Toning Head Charger Stand Wet & Dry Use

Braun£66.404.1★3,339 rev

Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body

IFANZETECH£8.334.5★4,228 rev

Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00

PHILIPS£16.994.3★1,062 rev

Newest

by launch date

Facial Hair Remover for Women 2-in-1 Epilator for Women with LED Light USB Rechargeable Portable Electric Epilators Painless Lady Shavers for Face Lip Chin Leg Arms Bikini (Pink)

BEAUZMO£20.6911 rev

3mo ago

UQQU Facial Hair Remover for Women Electric Lady Shaver & Epilator Eyebrow Trimmer 2 in 1 Rechargeable Hair Removal Device - Perfect for Face Lips Peach Fuzz Fine Hairs and Body

UQQU£8.07110 rev

3mo ago

Facial Hair Remover for Women 2-in-1 Epilator for Women with LED Light

BEAUZMO£19.2652 rev

8mo ago

Facial Hair Remover for Women 4-in-1 Bikini Trimmer Women USB C Mini Lady Shavers with 4-Level Battery Indicator (25% 50% 75% 100%) Eyebrow Razor Nose Trimmer for Face Nose/Ear Body Easy to Clean

Birch£15.69711 rev

9mo ago

Epilator Rechargeable Epilator for Women LED Light Facial Hair Removal for Women Portable for Face Arms Legs & Bikini Line (Pink)

H8W8H£19.2743 rev

9mo ago

What buyers say about pluxy

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Convenient and Easy”

Quality-Overall15%

“Excellent product”

Value For Money14%

“Good for price”

Advertised Vs Actual Product8%

“AS DESCRIBED”

Charging6%

“doesnt take long to charge”

Battery Life5%

“Battery life is good”

Soft Feel5%

“Very smooth”

Efficiency4%

“Works Perfectly”

Add-Ons/Attachments3%

“Many attachments”

Size-Overall2%

“Perfect size”

What buyers complain about

Functionality-Overall13%

“Did not work”

Durability13%

“breaks quickly”

Quality-Overall9%

“Buy better quality”

Value For Money7%

“Expensive for what it does”

Battery Life6%

“I changed the battery and still doesnt work”

Charging6%

“Not had chance to charge it yet”

Size-Overall5%

“Small for travelling”

Allergies4%

“usually get redness or irritation”

Strength3%

“Flimsy”

Ease Of Use1%

“come off easily”

Top return reasons

Functionality-Overall41%

Defective Material/Parts10%

Quality-Overall7%

Charging7%

Advertised Vs Actual Product5%

Size-Overall3%

Product Condition3%

Add-Ons/Attachments2%

Battery Life2%

Durability2%

Common questions

Is pluxy profitable to sell on Amazon United Kingdom?: The niche generates £184K/yr across 18 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the pluxy niche?: 13 brands and 119 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pluxy?: Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.1%.
When does demand for pluxy peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the pluxy niche?: Listings span £7.72–£66.40; the average listing price is £21.74 (sweet spot $15–$100). The average incumbent carries 5,953 reviews — the moat a new listing must climb.