How competitive is the Plumping Lip Balm niche on Amazon United Kingdom?

7 brands and 112 sellers compete in Plumping Lip Balm on Amazon United Kingdom. The top 5 Plumping Lip Balm products take 59% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Plumping Lip Balm niche?

Plumping Lip Balm sells for £17.78 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.31–£41.17. The average incumbent carries 1,270 reviews — the moat a new listing must climb.

Plumping Lip Balm

brand-locked demand (top 5 brands take 97% of clicks) — Plumping Lip Balm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Plumping Lip Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plumping Lip Balm is a £76K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Plumping Lip Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 2.5% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr6K

Search volume / yr-18.1%170K

Conversion rate2.5%

Avg price£17.78

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 112

Top-5 product click share59%

Open market3%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Top Plumping Lip Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip

Price: £4.81
Rating: 4.3/5
Reviews: 2,752
Age: 1y ago

DIOR Addict Lip Maximizer - 001 Pink 6 ml

Price: £24.44
Rating: 4.5/5
Reviews: 498
Age: 3y ago

DIOR Addict Lip Glow No.012 Rosewood (3.2 g)

Price: £25.57
Rating: 4.1/5
Reviews: 63
Age: 1y ago

DIOR Addict Lip Maximizer Gloss Nr.029 Intense Grape 6 ml

Price: £25.19
Rating: 4.4/5
Reviews: 88
Age: 2y ago

DIOR Addict Lip Maximizer Gloss Nr.039 Intense Cinnamon 6 ml

Price: £25.46
Rating: 4.1/5
Reviews: 38
Age: 2y ago

Newest

by launch date

Lipstick Lifter Glaze Long Lasting Moisturising Lip Balm Nude Lipstick for up to 24H hydration ultra-comfortable feel Lip Makeup for Natural Looks (#05)

Price: £4.07
Rating: 4.4/5
Reviews: 13
Age: 9mo ago

DIOR Addict Lip Glow No.015 Cherry (3.2 g)

Price: £27.73
Rating: 4.2/5
Reviews: 41
Age: 11mo ago

DIOR Addict Lip Glow No.012 Rosewood (3.2 g)

Price: £25.57
Rating: 4.1/5
Reviews: 63
Age: 1y ago

DIOR Addict Lip Glow No.038 Soft Nude (3.2 g)

Price: £25.19
Rating: 4.1/5
Reviews: 63
Age: 1y ago

Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Berry Haze

Price: £4.63
Rating: 4.3/5
Reviews: 2,752
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

112

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

Dior57%
Maybelline33%
e.l.f.3%
The INKEY List2%
MEITREND2%
Collection1%
Open — no brand owns it (1 brand, 1%)

Plumping Lip Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR2.5%Products23Brands7Top 5 Brands97%OOS Rate1.0%Rating4.3★Reviews1,270Avg BSR#437

Top Plumping Lip Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dior lip oil50K/yr -27.7%0.9% conv.
dior lip gloss36K/yr -18.8%1.6% conv.
plumping lip balm14K/yr -20.7%2.3% conv.
maybelline glaze lip balm5K/yr +7.8%3.7% conv.
maybelline lifter glaze14K/yr -5.9%3.1% conv.
dior lip9K/yr -23.1%0.9% conv.
lip plumping balm6K/yr -10.7%2.1% conv.
dior addict lip glow6K/yr -25.3%2.4% conv.
dior lip glow5K/yr -19.0%2.1% conv.
maybelline glaze4K/yr +36.3%2.9% conv.

What reviews say buyers love and hate about Plumping Lip Balm

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Moist/Dry25%

“Nice and hydrating”

Color18%

“Beautiful colour”

Soft Feel11%

“Stays on & lips feel lovely and soft”

Quality-Overall11%

“Good quality”

Value For Money7%

“- affordable”

What buyers complain about

68% of reviews

Color11%

“the pink will not show”

Moist/Dry11%

“Not the best for dry lips”

Advertised Vs Actual Product10%

“Not as described”

Value For Money10%

“Waste of money”

Smell8%

“Bad smell”

Plumping Lip Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

44%

2Product Condition

14%

3Advertised Vs Actual Product

4Compatibility-Overall

5Moist/Dry

Common Plumping Lip Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plumping Lip Balm 42/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.

Plumping Lip Balm buyers on Amazon United Kingdom complain most about Color, Moist/Dry, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.2%.