plumping lip balm
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.78avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.31–£41.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,269.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 170K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, plumping lip balm is a £76K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
plumping lip balm market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £89K–£107K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #437
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 43%
- Out of stock
- 1.0%
- Avg brand age
- 38 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
112
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
1%
- Dior57%
- Maybelline33%
- e.l.f.3%
- The INKEY List2%
- MEITREND2%
- Collection1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 15 weeks — -18.1% search growth over the last 90 days.Top plumping lip balm search terms
- dior lip oil50K/yr
- dior lip gloss36K/yr
- plumping lip balm14K/yr
- maybelline glaze lip balm5K/yr
- maybelline lifter glaze14K/yr
- dior lip9K/yr
- lip plumping balm6K/yr
- dior addict lip glow6K/yr
- dior lip glow5K/yr
- maybelline glaze4K/yr
Top plumping lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip
Maybelline£4.814.3★2,752 rev
DIOR Addict Lip Maximizer - 001 Pink 6 ml
Dior£24.444.5★498 rev
DIOR Addict Lip Glow No.012 Rosewood (3.2 g)
Dior£25.574.1★63 rev
DIOR Addict Lip Maximizer Gloss Nr.029 Intense Grape 6 ml
Dior£25.194.4★88 rev
DIOR Addict Lip Maximizer Gloss Nr.039 Intense Cinnamon 6 ml
Dior£25.464.1★38 rev
Newest
by launch date
Lipstick Lifter Glaze Long Lasting Moisturising Lip Balm Nude Lipstick for up to 24H hydration ultra-comfortable feel Lip Makeup for Natural Looks (#05)
MEITREND£4.0713 rev
DIOR Addict Lip Glow No.015 Cherry (3.2 g)
Dior£27.7341 rev
DIOR Addict Lip Glow No.012 Rosewood (3.2 g)
Dior£25.5763 rev
DIOR Addict Lip Glow No.038 Soft Nude (3.2 g)
Dior£25.1963 rev
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Berry Haze
Maybelline£4.632,752 rev
Trending
90-day click momentum
Dior Addict Lip Glow Color awakening lipbalm 001 Pink
Dior£41.174.6★
Lipstick Lifter Glaze Long Lasting Moisturising Lip Balm Nude Lipstick for up to 24H hydration ultra-comfortable feel Lip Makeup for Natural Looks (#05)
MEITREND£4.074.4★
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Acai Glaze
Maybelline£4.674.3★
DIOR Addict Lip Glow No.015 Cherry (3.2 g)
Dior£27.734.2★
DIOR Addict Lip Glow No.038 Soft Nude (3.2 g)
Dior£25.194.1★
What buyers say about plumping lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and hydrating”
“Beautiful colour”
“Stays on & lips feel lovely and soft”
“Good quality”
“- affordable”
“gives a lovely shine”
“Being fragrance-free is another big plus”
“aren't sticky on the lips”
“Suits me”
“feels so comfortable”
What buyers complain about
“the pink will not show”
“Not the best for dry lips”
“Not as described”
“Waste of money”
“Bad smell”
“becomes sticky”
“Smaller than expected”
“Not shiny or oily”
“Doesnt last very long”
“Skin reaction”
Top return reasons
Common questions
- Is plumping lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the plumping lip balm niche?
- 7 brands and 112 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in plumping lip balm?
- Top complaints mined from reviews: Color, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the plumping lip balm niche?
- Listings span £2.31–£41.17; the average listing price is £17.78 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.