Plumping Lip Balm

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-18.1%

Conversion, latest week

2.5%

Market size, estimated

£76Ka year

Top search term

dior lip oil50K searches a year

Listings sell for £17.78 on average, from £2.31 to £41.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.78 that is £4K to £9K a year per listing.

Average price

£17.78inside the $15 to $100 sweet spot

Price range

£2.31–£41.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£4K–£9K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #437 within Make-up. It carries 1,270 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

87%

Out of stock, average day

1.0%

Average rank

#437in Make-up

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,270per listing

Listings tracked

23

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months