Plum Eyeliner
prices mostly outside the sweet spot ($3.12–$11.47) — Plum Eyeliner doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Plum Eyeliner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plum Eyeliner is a £62K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 44/100.
Plum Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.5% over the last 90 days and 9.1% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 17 products
Top Plum Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Plum & Go
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Maybelline Gell Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Burgundy Bliss
- Price
- £4.09
- Rating
- 4.2/5
- Reviews
- 727
- Age
- 2y ago
Avon Glimmerstick Eyeliner Majestic Plum Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 3y ago
Max Factor Masterpiece Wow Liner 190 Sweet Fig 24-Hour Wear Eyeliner High Colour Payoff Waterproof and Smudgeproof Vegan
- Price
- £4.56
- Rating
- 4.1/5
- Reviews
- 530
- Age
- 1y ago
Maybelline Tattoo Liner Gel Pencil 941 Rich Berry
- Price
- £4.45
- Rating
- 4.3/5
- Reviews
- 1,312
- Age
- 7y ago
Trending
90-day click momentum
Burgundy Waterproof Eyeliner Pencil Plum-Wine Shade with Smooth Retractable Gel Tip Smudge-Proof & Quick-Dry for Daily or Creative Looks
- Price
- £4.07
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 7mo ago
Eyeliner Pencil - Waterproof Long-Lasting Smudge-Proof Gel Eye Liner Pencils with Fine Tip for Mature Women 24hr All Day Wear Plum Eyeliner - Midnight Plum
- Price
- £3.21
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 7mo ago
LOréal Paris Haute Precision Felt-Tip Liquid Eyeliner Cushioned Felt Tip Intense Colour Precise Lines Waterproof & Transfer-Proof For 24H Wear Bordeaux Cashmere
- Price
- £6.18
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 9mo ago
LAURA GELLER NEW YORK Longwear Kohl Kajal Eyeliner Pencil (Smoky Amethyst Kohl) Hydrating & Vibrant Eyeliner Pencil With Built in Sharpener For Expert Precision Glides On Effortlessly
- Price
- £11.47
- Rating
- 4.3/5
- Reviews
- 6,343
- Age
- 5y ago
e.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Plum & Go
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Newest
by launch dateBurgundy Waterproof Eyeliner Pencil Plum-Wine Shade with Smooth Retractable Gel Tip Smudge-Proof & Quick-Dry for Daily or Creative Looks
- Price
- £4.07
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 7mo ago
Eyeliner Pencil - Waterproof Long-Lasting Smudge-Proof Gel Eye Liner Pencils with Fine Tip for Mature Women 24hr All Day Wear Plum Eyeliner - Midnight Plum
- Price
- £3.21
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 7mo ago
Waterproof Plum Eyeliner Pencil - Matte Finish Long-Lasting Smudge-Proof Eye Liner with Precision Sharpener Highly Pigmented Soft Glide Defines Eyes for All-Day Elegant Look (1#PLUM)
- Price
- £4.13
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago
LOréal Paris Haute Precision Felt-Tip Liquid Eyeliner Cushioned Felt Tip Intense Colour Precise Lines Waterproof & Transfer-Proof For 24H Wear Bordeaux Cashmere
- Price
- £6.18
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 9mo ago
Waterproof Long-Lasting Smudge-Proof Gel Eyeliner Pen with Fine Tip for Precise Lines All Day Wear Eye Liner Pencil for Mature Women Makeup (17#Midnight Plum)
- Price
- £3.45
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
78
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
20%
- e.l.f.35%
- Maybelline18%
- Avon11%
- Max Factor8%
- ZoeyShine5%
- Kiko Milano4%
Plum Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Sep · busiest ÷ quietest = 3.2×
Top Plum Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- burgundy eyeliner49K/yr
- plum eyeliner55K/yr
- plum eyeliner for mature eyes7K/yr
- burgundy eyeliner pencil7K/yr
- aubergine eyeliner5K/yr
- plum eyeliner pencil11K/yr
- plum eyeliner waterproof4K/yr
What reviews say buyers love and hate about Plum Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“its such a lovely shade”
“Excellent quality”
“Did not break”
“The eyeliner is smooth”
“at an excellent price too”
What buyers complain about
63% of reviews“Only brown”
“terrible durability”
“Impossible to use”
“photos are misleading”
“Not so soft”
Plum Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plum Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
