Plum Eyeliner

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

9.1%

Market size, estimated

£62Ka year

Peak month

July3.2× the quietest month

Top search term

burgundy eyeliner49K searches a year

Listings sell for £4.92 on average, from £3.12 to £11.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £4.92 that is £1K to £2K a year per listing.

Average price

£4.92under the $15 to $100 sweet spot

Price range

£3.12–£11.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #119 within Make-up. It carries 4,508 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#119in Make-up

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,508per listing

Listings tracked

17

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months