platinum blonde hair dye
Skip itPrices mostly outside the sweet spot ($3.70–$10.52) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,148.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 101K searches
Price range
Bad£3.70–£10.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, platinum blonde hair dye is a £27K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
platinum blonde hair dye market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £35K–£42K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
105
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
9%
- L'Oreal Paris41%
- LIVE23%
- Jerome Russell16%
- Knight & Wilson4%
- Garnier4%
- Smart Beauty3%
- Open — no brand owns it (6 brands, 9%)
Demand
Weekly Amazon search volume, last 14 weeks — -8.8% search growth over the last 90 days.Top platinum blonde hair dye search terms
- platinum blonde hair dye42K/yr
- white blonde hair dye9K/yr
- loreal blonde hair dye11K/yr
- ice blonde hair dye9K/yr
- platinum hair dye6K/yr
- silver blonde hair dye7K/yr
- loreal hair dye blonde7K/yr
- loreal excellence hair dye blonde5K/yr
- loreal preference hair dye blonde5K/yr
Top platinum blonde hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss
LIVE£5.594.4★854 rev
LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: Extreme Platinum
L'Oreal Paris£8.514.4★9,637 rev
Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml
Jerome Russell£6.524.1★1,495 rev
LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: 11.11 Venice
L'Oreal Paris£8.364.4★9,637 rev
Jerome Russell Bblonde Permanent ICE BLONDE Hair Toner | 11.12 | Formulated with Brazil Nut Oil for Natural Depth & Shine | Vibrant Icy Blonde Shades
Jerome Russell£6.363.9★416 rev
Newest
by launch date
LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
L'Oreal Paris£9.9216 rev
Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss
LIVE£5.59854 rev
Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect
LIVE£5.4447 rev
Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
LIVE£5.93854 rev
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
Creme supreme£8.50226 rev
Trending
90-day click momentumSchwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect
LIVE£5.444.4★
LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
L'Oreal Paris£9.924.3★
Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss
LIVE£5.594.4★
Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
LIVE£5.934.4★
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
L'Oreal Paris£7.014.1★
What buyers say about platinum blonde hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Excellent product”
“Works well on dark hair”
“Good selling”
“Easy to use”
“does exactly what it says”
“Covers well”
“And my hair actually felt lovely”
“soft and shiny”
“Easy application”
What buyers complain about
“bit darker than that”
“Worst hair dye ever”
“Didn't work”
“Waste of time and money”
“Hair bleach”
“It has ruined my hair”
“Poor cover of grey”
“Very misleading”
“Decent Gloss, But Icy Pearl Effect Fell Short”
“Stinks to high heaven with very questionable results - Schwarzkopf LIVE Intense Bleach 00A”
Top return reasons
Common questions
- Is platinum blonde hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 35 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the platinum blonde hair dye niche?
- 12 brands and 105 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in platinum blonde hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the platinum blonde hair dye niche?
- Listings span £3.70–£10.52; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 5,149 reviews — the moat a new listing must climb.