Platinum Blonde Hair Dye
prices mostly outside the sweet spot ($3.70–$10.52) — Platinum Blonde Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Platinum Blonde Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Platinum Blonde Hair Dye is a £27K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Platinum Blonde Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.8% over the last 90 days and 3.8% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 35 products
Top Platinum Blonde Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: Extreme Platinum
- Price
- £8.51
- Rating
- 4.4/5
- Reviews
- 9,637
- Age
- 13y ago
Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml
- Price
- £6.52
- Rating
- 4.1/5
- Reviews
- 1,495
- Age
- 5y ago
LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: 11.11 Venice
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 9,637
- Age
- 8y ago
Jerome Russell Bblonde Permanent ICE BLONDE Hair Toner | 11.12 | Formulated with Brazil Nut Oil for Natural Depth & Shine | Vibrant Icy Blonde Shades
- Price
- £6.36
- Rating
- 3.9/5
- Reviews
- 416
- Age
- 4y ago
Trending
90-day click momentum
Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 6mo ago
LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago
Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
- Price
- £7.01
- Rating
- 4.1/5
- Reviews
- 615
- Age
- 1y ago
Newest
by launch dateLOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago
Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
105
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
9%
- L'Oreal Paris41%
- LIVE23%
- Jerome Russell16%
- Knight & Wilson4%
- Garnier4%
- Smart Beauty3%
- Open — no brand owns it (6 brands, 9%)
Platinum Blonde Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Platinum Blonde Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- platinum blonde hair dye42K/yr
- white blonde hair dye9K/yr
- loreal blonde hair dye11K/yr
- ice blonde hair dye9K/yr
- platinum hair dye6K/yr
- silver blonde hair dye7K/yr
- loreal hair dye blonde7K/yr
- loreal excellence hair dye blonde5K/yr
- loreal preference hair dye blonde5K/yr
What reviews say buyers love and hate about Platinum Blonde Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good colour”
“Excellent product”
“Works well on dark hair”
“Good selling”
“Easy to use”
What buyers complain about
79% of reviews“bit darker than that”
“Worst hair dye ever”
“Didn't work”
“Waste of time and money”
“Hair bleach”
Platinum Blonde Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Platinum Blonde Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
