Platinum Blonde Hair Dye

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

3.8%

Market size, estimated

£27Ka year

Top search term

platinum blonde hair dye42K searches a year

Listings sell for £6.97 on average, from £3.70 to £10.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.97 that is £697 to £2K a year per listing.

Average price

£6.97under the $15 to $100 sweet spot

Price range

£3.70–£10.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£697–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Hair Colour. It carries 5,149 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#76in Hair Colour

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,149per listing

Listings tracked

35

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

90 months