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54

plasma pen

Worth a look

Shows low returns (0.3%), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 45Conversion 41Competition 49Returns 98Price range 59Avg price 79Brand share 53Review moat 50Quality gap 92

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.72

avg listing price — sweet spot $15–$100

Price range

Good£7.07–£26.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,537.86

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£49K

£49K/yr · 90K searches

According to Flapen's Amazon United Kingdom niche tracking, plasma pen is a £49K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

plasma pen market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£42K–£50K
units × avg price
Conversion rate
3.3%
Avg BSR
#172
Page quality
0%
Prime
95%
Sponsored
62%
Out of stock
5.0%
Avg brand age
23 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

49

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

20%

  • CHRERNA27%
  • Collin Kacey16%
  • PENYUY11%
  • LARALA11%
  • Bathgate7%
  • Cryotag6%

Demand

Weekly Amazon search volume, last 41 weeks — +16.3% search growth over the last 90 days.
3K2KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top plasma pen search terms

  • plasma pen28K/yr
  • skin tag removal pen10K/yr
  • cryo pen10K/yr
  • cherry angioma remover6K/yr
  • mole removal pen8K/yr
  • skin tag remover pen8K/yr
  • plasma pen skin tag & mole remover4K/yr
  • plasma pen fibroblast skin tightening4K/yr
  • fibroblast plasma pen4K/yr
  • cherry angioma removal pen3K/yr
All search terms

Top plasma pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£5K15%£7K20%£10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about plasma pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall, a great product that delivered exactly what it promised”

Ease Of Use15%

“an easy to use kit”

Advertised Vs Actual Product13%

“as advertised”

Value For Money10%

“value for money”

Efficiency8%

“Does the job well”

Instructions/User Manual/Troubleshooting6%

“This kit instructions are clear”

Skin Health4%

“I was really pleased with how clear the skin looked afterwards”

Pain Relief-Overall2%

“helped remove a small skin tag painlessly”

Ease Of Application2%

“the applicator makes it fairly accessible even for first-time use”

Functionality-Overall1%

“Works well on small tags not had a large one to try it on”

What buyers complain about

Functionality-Overall18%

“Doesn't work properly”

Ease Of Use9%

“Not the easiest thing to use”

Quality-Overall9%

“Poor quality bands”

Durability9%

“After a few days they fell off”

Value For Money6%

“Much cheaper”

Instructions/User Manual/Troubleshooting5%

“instructions not the best”

Pain Relief-Overall4%

“Bloody hurts”

Skin Health4%

“Essentially, what these devices do is create micro burns on the skin which burns away pigment and triggers a healing process that should leave you with clear skin”

Size-Overall4%

“Smallest band not small enough”

Allergies3%

“once on they are so irritating”

Top return reasons

Functionality-Overall44%
Size-Overall10%
Advertised Vs Actual Product6%
Instructions/User Manual/Troubleshooting6%
Defective Material/Parts5%
Quality-Overall4%
Charging4%
Ease Of Use3%
Durability3%
Compatibility-Overall2%

Common questions

Is plasma pen profitable to sell on Amazon United Kingdom?
The niche generates £49K/yr across 21 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the plasma pen niche?
15 brands and 49 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in plasma pen?
Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Quality-Overall. The return rate is 0.3%.
What does it cost to enter the plasma pen niche?
Listings span £7.07–£26.31; the average listing price is £16.72 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.