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Plantur 39 Shampoo

Plantur 39 Shampoo shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 75Growth 24Conversion 78Competition 44Returns 99Price range 58Avg price 79Brand share 0Review moat 42Quality gap 60
This niche Category average · 2,481 niches

Is Plantur 39 Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plantur 39 Shampoo is a £859K/yr Amazon United Kingdom market (654K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.

Plantur 39 Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.7% over the last 90 days and 7.9% of searches end in a purchase.

£859K

revenue / yr

Units sold / yr60K
Search volume / yr-2.7%654K
Conversion rate7.9%
Avg price£16.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 50
Top-5 product click share59%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement5%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews2,309

Top Plantur 39 Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£86K£172K£258K£344K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Plantur 3992%
  • Plantur 216%
  • WATERMANS2%
  • Open — no brand owns it (0%)

Plantur 39 Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume654KCVR7.9%Products20Brands3Top 5 Brands100%OOS Rate1.3%Rating4.4★Reviews2,309Avg BSR#226
20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Top Plantur 39 Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plantur 39 shampoo310K/yr
  • plantur69K/yr
  • plantur 39 shampoo and conditioner96K/yr
  • plantur 3977K/yr
  • plantur shampoo26K/yr
  • plantir39 shampoo13K/yr
  • plantur shampoo for women6K/yr
  • planter shampoo5K/yr
  • plantar shampoo5K/yr
  • caffeine shampoo women10K/yr

What reviews say buyers love and hate about Plantur 39 Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Hair Growth17%

Grow me hair

Quality-Overall14%

Happy with product

Smell10%

clean scent

Value For Money7%

Good value for money

Soft Feel6%

very soft

What buyers complain about

55% of reviews
Value For Money14%

Not worth it

Functionality-Overall8%

Didn't work for me

Hair Related5%

not seen much effect on hair yet

Smell5%

Smell is awful

Moist/Dry5%

It made my hair feel dry

Plantur 39 Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
29%
2Suitability Colored Hair
12%
3Suitability Short Hair
8%
4Moist/Dry
7%
5Advertised Vs Actual Product
5%

Common Plantur 39 Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plantur 39 Shampoo 54/100 on Amazon United Kingdom — Worth a look. The niche generates £859K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.
Search demand for Plantur 39 Shampoo on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.8× the quietest.