Is plantur 39 shampoo profitable to sell on Amazon United Kingdom?

The niche generates £859K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the plantur 39 shampoo niche?

3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in plantur 39 shampoo?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.2%.

When does demand for plantur 39 shampoo peak?

Demand peaks in Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the plantur 39 shampoo niche?

Listings span £8.90–£23.47; the average listing price is £16.72 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.

plantur 39 shampoo

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£16.72

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Great£859K

£859K/yr · 654K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£8.90–£23.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,308.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, plantur 39 shampoo is a £859K/yr Amazon United Kingdom market (654K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

plantur 39 shampoo market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: £836K–£1.0M; units × avg price
Conversion rate: 7.9%
Avg BSR: #226
Page quality: 0%
Prime: 90%
Sponsored: 5%
Out of stock: 1.3%
Avg brand age: 50 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Plantur 3992%
Plantur 216%
WATERMANS2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.8×

Open Trend

Top plantur 39 shampoo search terms

plantur 39 shampoo310K/yr -32.1%6.2% conv.
plantur69K/yr +144.8%3.9% conv.
plantur 39 shampoo and conditioner96K/yr -5.5%10.9% conv.
plantur 3977K/yr -32.2%5.1% conv.
plantur shampoo26K/yr +154.8%4.6% conv.
plantir39 shampoo13K/yr +33.5%7.6% conv.
plantur shampoo for women6K/yr +222.2%5.1% conv.
planter shampoo5K/yr +233.3%5.3% conv.
plantar shampoo5K/yr +123.9%5.5% conv.
caffeine shampoo women10K/yr -3.4%3.1% conv.

All search terms

Top plantur 39 shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Plantur 39 Caffeine Shampoo and Conditioner Set Prevents and Reduces Hair Loss | For Fine Brittle Hair | Unique Galenic Formula Supports Hair Growth | Set of 250ml Shampoo and 150ml Conditioner

Plantur 39£16.994.6★3,198 rev

Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss*

Plantur 39£18.394.6★84 rev

Plantur 39 Caffeine Shampoo Prevents and Reduces Hair Loss 2x 250ml | For Fine Brittle Hair | Unique Galenic Formula Supports Hair Growth | Women Hair Care Made in Germany

Plantur 39£17.924.6★1,095 rev

Plantur 39 Caffeine Shampoo and Conditioner Set Prevents and Reduces Hair Loss | For Coloured Stressed Hair | Unique Galenic Formula Supports Hair Growth | Set of 250ml Shampoo and 150ml Conditioner

Plantur 39£16.944.6★2,287 rev

Plantur 39 Phyto caffeine shampoo colour brown 250 ml plus conditioner 150 ml for deeper brown against menopausal hair loss.

Plantur 39£18.034.4★3,464 rev

Newest

by launch date

Plantur 39£18.4323 rev

2mo ago

Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss*

Plantur 39£18.3984 rev

2mo ago

Plantur 39 Anti-Grey effect 5.6-DHI & Caffeine Set | Shampoo and Conditioner 200ml + 150 ml | Gradually Darker and Stronger Hair | Controlled concealing of grey hairs | Supports natural hair growth

Plantur 39£18.64167 rev

1y ago

Plantur 39 Anti-Grey effect 5.6-DHI & Caffeine Shampoo 200ml | Gradually Darker and Stronger Hair | Controlled concealing of grey hairs | Supports natural hair growth

Plantur 39£14.941,094 rev

2y ago

Plantur 39 Caffeine Shampoo Prevents and Reduces Hair Loss 2x 250ml | For Couloured and Stressed Hair | Unique Galenic Formula Supports Hair Growth | Women Hair Care Made in Germany

Plantur 39£17.80801 rev

4y ago

What buyers say about plantur 39 shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth17%

“Grow me hair”

Quality-Overall14%

“Happy with product”

Smell10%

“clean scent”

Value For Money7%

“Good value for money”

Soft Feel6%

“very soft”

Advertised Vs Actual Product4%

“As described”

Lather4%

“It lathers well”

Suitability Straight Hair3%

“It really suits my hair”

Thickness3%

“This makes my hair feel thicker”

Ease Of Use3%

“Easy to use”

What buyers complain about

Value For Money14%

“Not worth it”

Functionality-Overall8%

“Didn't work for me”

Hair Related5%

“not seen much effect on hair yet”

Smell5%

“Smell is awful”

Moist/Dry5%

“It made my hair feel dry”

Thickness4%

“thicker than I expected”

Language Issues4%

“Unfortunately I cannot read German”

Instructions/User Manual/Troubleshooting3%

“Instructions Not in English”

Quality-Overall3%

“Not good not worth it”

Allergies3%

“Skin reaction”

Top return reasons

Leak-Proof29%

Suitability Colored Hair12%

Suitability Short Hair8%

Moist/Dry7%

Advertised Vs Actual Product5%

Value For Money5%

Ingredients-Overall4%

Functionality-Overall3%

Color3%

Quality-Overall2%

Common questions

Is plantur 39 shampoo profitable to sell on Amazon United Kingdom?: The niche generates £859K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the plantur 39 shampoo niche?: 3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in plantur 39 shampoo?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.2%.
When does demand for plantur 39 shampoo peak?: Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the plantur 39 shampoo niche?: Listings span £8.90–£23.47; the average listing price is £16.72 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.