Pink Wig

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

2.8%

Market size, estimated

£90Ka year

Peak month

October3.4× the quietest month

Top search term

pink wig188K searches a year

Listings sell for £11.20 on average, from £4.63 to £36.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.20 that is £1K to £3K a year per listing.

Average price

£11.20under the $15 to $100 sweet spot

Price range

£4.63–£36.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.4%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #410 within Hair Extensions, Wigs & Accessories. It carries 1,601 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#410in Hair Extensions, Wigs & Accessories

Average rating

3.85 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,601per listing

Listings tracked

39

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months