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Pink Shampoo

brand-locked demand (top 5 brands take 96% of clicks) — Pink Shampoo doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 16Growth 23Conversion 35Competition 75Returns 100Price range 46Avg price 30Brand share 9Review moat 66Quality gap 81
This niche Category average · 2,481 niches

Is Pink Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pink Shampoo is a £63K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Pink Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.6% over the last 90 days and 2.8% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr10K
Search volume / yr-4.6%231K
Conversion rate2.8%
Avg price£9.58

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 130
Top-5 product click share40%
Open market4%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement54%
New entrants (1y)7· 0 succeeded
Avg rating4.2★
Avg reviews852

Top Pink Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

130

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

2%

  • Bleach London75%
  • Crazy Color8%
  • Joanna7%
  • Jerome Russell4%
  • Osmo2%
  • Celeb Luxury2%
  • Open — no brand owns it (1 brand, 2%)

Pink Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR2.8%Products39Brands7Top 5 Brands96%OOS Rate14.1%Rating4.2★Reviews852Avg BSR#437
6K4KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Pink Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bleach london143K/yr
  • pink shampoo34K/yr
  • bleach london pink17K/yr
  • bleach london rose7K/yr
  • pink shampoo and conditioner7K/yr
  • bleach london bleach6K/yr
  • bleach london rose shampoo5K/yr
  • bleach london conditioner4K/yr
  • london bleach5K/yr
  • pink hair shampoo4K/yr

What reviews say buyers love and hate about Pink Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color19%

Good colour

Quality-Overall17%

its as good as ones you can buy like cotton candy colour from crazy brand

Suitability Colored Hair11%

Keeps coloured hair bright

Value For Money11%

Well worth the money

Smell8%

Smells amazing, given my grey hair a lovely colour with no commitment

What buyers complain about

67% of reviews
Color20%

colour disappointing

Leak-Proof8%

Leaking in the bag when I opened the box

Lather7%

It doesnt lather

Suitability Colored Hair5%

Don't buy if your hair is already dyed or lightened

Suitability Short Hair5%

Didn't work on my hair

Pink Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
29%
2Advertised Vs Actual Product
13%
3Size-Overall
13%
4Suitability Short Hair
8%
5Functionality-Overall
8%

Common Pink Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pink Shampoo 47/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 39 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -4.6% over the last 90 days.
Search demand for Pink Shampoo on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.