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Pink Shampoo

Fail

The top 5 brands take 96% of clicks, so Pink Shampoo is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£63K/yr231K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
40%top-5 click share · 7 brands · 130 sellers

Flapen Score

Pink Shampoo against its category

The dotted line is the Beauty average. Past it, Pink Shampoo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Shampoo 231K times last year and spent an estimated £63K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
2.8%
Market size, estimated
£63Ka year
Peak month
July1.3× the quietest month
Top search term
bleach london143K searches a year

02 · Price

A sale here is worth £9.58.

Listings sell for £9.58 on average, from £5.53 to £23.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.58 that is £958 to £2K a year per listing.

Average price
£9.58under the $15 to $100 sweet spot
Price range
£5.53–£23.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£958–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #437 within Hair Colour. It carries 852 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
74%
Out of stock, average day
14.1%
Average rank
#437in Hair Colour
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
39

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pink Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

130

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

2%

  • Brand 175%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pink Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pink Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleach london143K/yr
  • pink shampoo34K/yr
  • bleach london pink17K/yr
  • bleach london rose7K/yr
  • pink shampoo and conditioner7K/yr
  • bleach london bleach6K/yr
  • bleach london rose shampoo5K/yr
  • bleach london conditioner4K/yr
  • london bleach5K/yr
  • pink hair shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Shampoo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.1%of orders come back
“colour disappointing”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pink Shampoo questions

Answered from the same tracked data.