Is pink shampoo profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 39 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).

How competitive is the pink shampoo niche?

7 brands and 130 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in pink shampoo?

Top complaints mined from reviews: Color, Leak-Proof, Lather. The return rate is 0.1%.

When does demand for pink shampoo peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pink shampoo niche?

Listings span £5.53–£23.10; the average listing price is £9.58 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.

pink shampoo

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good851.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.53–£23.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.58

avg listing price — sweet spot $15–$100

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Market size

Bad£63K

£63K/yr · 231K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pink shampoo is a £63K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pink shampoo market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £77K–£96K; units × avg price
Conversion rate: 2.8%
Avg BSR: #437
Page quality: 0%
Prime: 74%
Sponsored: 54%
Out of stock: 14.1%
Avg brand age: 59 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

130

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

Bleach London75%
Crazy Color8%
Joanna7%
Jerome Russell4%
Osmo2%
Celeb Luxury2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top pink shampoo search terms

bleach london143K/yr -8.8%2.2% conv.
pink shampoo34K/yr -0.2%4.6% conv.
bleach london pink17K/yr +36.8%2.1% conv.
bleach london rose7K/yr +1.8%4.3% conv.
pink shampoo and conditioner7K/yr -9.0%4.1% conv.
bleach london bleach6K/yr -12.7%3.3% conv.
bleach london rose shampoo5K/yr -11.7%7.9% conv.
bleach london conditioner4K/yr -9.0%7.2% conv.
london bleach5K/yr -20.9%2.8% conv.
pink hair shampoo4K/yr +12.0%3.8% conv.

All search terms

Top pink shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bleach London Rosé Toning Shampoo Soft Pink Colour Depositing Formula for Bleached Hair to Build or Maintain Baby Pink Hair Colour Paraben and Silicone Free 250ml

Bleach London£7.164.3★474 rev

BLEACH LONDON Total Bleach Kit x BLEACH LONDON White Toner Kit For Creating a Cool Blonde Base

Bleach London£16.504.5★78 rev

Crazy Color Vegan Pink Shampoo for Pink Hair | Maintain Refresh and Colour Protect | Sulphate Free 250ml

Crazy Color£7.093.9★132 rev

Bleach London Pearlescent Toning Shampoo Iridescent Purple Colour Depositing Formula for Blonde Hair Removes Brassy Yellow Tones Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml

Bleach London£7.084.6★257 rev

Bleach London Silver Shampoo - Vegan & PETA-Approved Purple Toning Formula for Brighter Blonde Hair Neutralises Yellow Tones - Paraben & Silicone Free - (500 ml)

Bleach London£7.444.4★721 rev

Newest

by launch date

Jerome Russell Bblonde IRIDESCENT Toning Shampoo | 250ml

Jerome Russell£8.2915 rev

9mo ago

Bleach London Rosé Colour - Pastel Pink Hair Dye - Vegan & Peta-Approved Semi-Permanent Direct Dye - (150 ml)

Bleach London£7.495 rev

10mo ago

BLEACH LONDON Bruised Violet Color - Semi-Permanent Hair Color Deep Dramatic Purple Vegan Cruelty Free Temporary Hair Color Cream 150ml

Bleach London£7.761 rev

10mo ago

Osmo Pink Soda Colour Enhancing Shampoo | Buildable Temporary Pigment and Colour Refresh | Vegan. 400ml.

Osmo£15.5822 rev

1y ago

Crazy Color Vegan Pink Shampoo for Pink Hair | Maintain Refresh and Colour Protect | Sulphate Free 250ml

Crazy Color£7.09132 rev

2y ago

What buyers say about pink shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Good colour”

Quality-Overall17%

“its as good as ones you can buy like cotton candy colour from crazy brand”

Suitability Colored Hair11%

“Keeps coloured hair bright”

Value For Money11%

“Well worth the money”

Smell8%

“Smells amazing, given my grey hair a lovely colour with no commitment”

Soft Feel8%

“soft it is shiny though”

Advertised Vs Actual Product6%

“Works better than I expected”

Color Fading/Discoloration2%

“Love this shampoo - it really helps retain the colour of you have bright/vivid colours in rather than it fading quickly - a little goes a long way too”

Durability2%

“Overall, it feels sturdy, reliable, and good value for money”

Efficiency2%

“It works decently well”

What buyers complain about

Color20%

“colour disappointing”

Leak-Proof8%

“Leaking in the bag when I opened the box”

Lather7%

“It doesnt lather”

Suitability Colored Hair5%

“Don't buy if your hair is already dyed or lightened”

Suitability Short Hair5%

“Didn't work on my hair”

Allergies5%

“Needs a warning for even the most healthy asthmatics”

Durability5%

“Lots of breakage after using”

Ease Of Use5%

“cant use easy”

Functionality-Overall5%

“Didnt work for my hair”

Value For Money3%

“It wasn't as good as I first hoped considering the price”

Top return reasons

Color29%

Advertised Vs Actual Product13%

Size-Overall13%

Suitability Short Hair8%

Functionality-Overall8%

Leak-Proof8%

Product Condition8%

Suitability Colored Hair4%

Instructions/User Manual/Troubleshooting4%

Defective Material/Parts4%

Common questions

Is pink shampoo profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 39 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).
How competitive is the pink shampoo niche?: 7 brands and 130 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in pink shampoo?: Top complaints mined from reviews: Color, Leak-Proof, Lather. The return rate is 0.1%.
When does demand for pink shampoo peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the pink shampoo niche?: Listings span £5.53–£23.10; the average listing price is £9.58 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.