pink nail polish
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+71.8%90-day search growth — must beat 0% to launch
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 370K searches
Review moat
Bad24,466.77avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Price range
Bad£2.73–£9.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink nail polish is a £122K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pink nail polish market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £105K–£126K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 53%
- Out of stock
- 5.9%
- Avg brand age
- 47 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
114
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
19%
- Rimmel52%
- Barry M7%
- essie7%
- Maybelline6%
- JODSONE4%
- Sally Hansen4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +71.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Top pink nail polish search terms
- pink nail polish157K/yr
- pink nail varnish48K/yr
- baby pink nail polish41K/yr
- pale pink nail polish29K/yr
- light pink nail polish27K/yr
- pink nail varnish quick dry15K/yr
- nail polish pink17K/yr
- nail varnish pink8K/yr
- pink nail polish quick dry6K/yr
- pale pink nail varnish6K/yr
Top pink nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.964.4★78,935 rev
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.084.4★78,935 rev
Rimmel 60 Seconds Super Shine Nail Polish All Nails On Deck Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.484.4★26,855 rev
Barry M Gelly Nail Paint - Pink Candy Floss 10 ml (Pack of 1)
Barry M£3.554.4★9,294 rev
essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle
essie£5.544.4★10,747 rev
Newest
by launch date
OPI RapiDry Quick-Dry Lacquer - Flash n Flirty Pink Shimmer Nail Polish - Vegan Fast Drying & Smudge-proof in 60 Seconds (9ml)
OPI£7.4110,471 rev
Pink Nail Polish - Baby Pink Nail Polish Quick Dry - Water-Based Vanish For Daily Looks & Party - Non-Toxic & No UV Needed For Woman & Girls Nail Art
Shengqialun£4.9112 rev
JODSONE 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
JODSONE£3.752,266 rev
JODSONE 10ml Romantic Red Rose Pink Nail Polish Sets | 6 Colors Fast Drying Nail Polish & Long Lasting Nail Varnish No U V Lamp Needed for Women DIY Nail Art
JODSONE£5.074,847 rev
Nail Polish - Quick Dry & Long Lasting Baby Pink Nail Varnish - No Need Cure Sakura Pink Nail Polish - Chip Resistant Nail Varnish for Women Girls DIY Manicure
NLFOX£3.8462 rev
Trending
90-day click momentumOPI RapiDry Quick-Dry Lacquer - Flash n Flirty Pink Shimmer Nail Polish - Vegan Fast Drying & Smudge-proof in 60 Seconds (9ml)
OPI£7.414.2★
Pink Nail Polish - Baby Pink Nail Polish Quick Dry - Water-Based Vanish For Daily Looks & Party - Non-Toxic & No UV Needed For Woman & Girls Nail Art
Shengqialun£4.914.2★
Nails Inc Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Sabrina 14 ML
Nails Inc£6.464.0★
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.034.4★
JODSONE 10ml Romantic Red Rose Pink Nail Polish Sets | 6 Colors Fast Drying Nail Polish & Long Lasting Nail Varnish No U V Lamp Needed for Women DIY Nail Art
JODSONE£5.073.9★
What buyers say about pink nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shade”
“Good for the price”
“The brush quality seems good”
“quick dry”
“Stays on well”
“pretty much the same as the photo”
“Easy to apply”
“Absolutely beautiful with a clear top coat over it”
“Love this gel polish”
“Easy to use”
What buyers complain about
“Wrong colour”
“Absolute garbage”
“Quite thick to put on”
“it never seems to dry”
“Chipped after one day”
“Uneven coverage”
“It costs as much”
“It doesnt go on very easy”
“then apply a second wasn't worth the effort”
“Not very nice too thin & no shine”
Top return reasons
Common questions
- Is pink nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +71.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pink nail polish niche?
- 16 brands and 114 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in pink nail polish?
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 0.2%.
- When does demand for pink nail polish peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pink nail polish niche?
- Listings span £2.73–£9.51; the average listing price is £4.21 (sweet spot $15–$100). The average incumbent carries 24,467 reviews — the moat a new listing must climb.