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Pink Nail Polish

Pink Nail Polish shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

Market size 28Growth 80Conversion 78Competition 56Returns 99Price range 0Avg price 12Brand share 47Review moat 14Quality gap 86
This niche Category average · 2,481 niches

Is Pink Nail Polish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pink Nail Polish is a £122K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Pink Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +71.8% over the last 90 days and 7.8% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr30K
Search volume / yr+71.8%370K
Conversion rate7.8%
Avg price£4.21

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 114
Top-5 product click share51%
Open market23%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement53%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews24,467

Top Pink Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

114

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

19%

  • Rimmel52%
  • Barry M7%
  • essie7%
  • Maybelline6%
  • JODSONE4%
  • Sally Hansen4%

Pink Nail Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume370KCVR7.8%Products30Brands16Top 5 Brands77%OOS Rate5.9%Rating4.1★Reviews24,467Avg BSR#71
13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Top Pink Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pink nail polish157K/yr
  • pink nail varnish48K/yr
  • baby pink nail polish41K/yr
  • pale pink nail polish29K/yr
  • light pink nail polish27K/yr
  • pink nail varnish quick dry15K/yr
  • nail polish pink17K/yr
  • nail varnish pink8K/yr
  • pink nail polish quick dry6K/yr
  • pale pink nail varnish6K/yr

What reviews say buyers love and hate about Pink Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Color41%

Lovely shade

Value For Money9%

Good for the price

Quality-Overall9%

The brush quality seems good

Moist/Dry6%

quick dry

Durability4%

Stays on well

What buyers complain about

77% of reviews
Color20%

Wrong colour

Quality-Overall13%

Absolute garbage

Thickness12%

Quite thick to put on

Moist/Dry9%

it never seems to dry

Durability7%

Chipped after one day

Pink Nail Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
66%
2Quality-Overall
7%
3Advertised Vs Actual Product
4%
4Functionality-Overall
3%
5Thin
2%

Common Pink Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pink Nail Polish 57/100 on Amazon United Kingdom — Worth a look. The niche generates £122K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +71.8% over the last 90 days.
Search demand for Pink Nail Polish on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 3.0× the quietest.