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Pink Nail Polish

Maybe

An estimated 0.2% of orders come back. But prices span $2.73–$9.51, mostly outside the sweet spot, so Pink Nail Polish is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£122K/yr370K searches / yr
90-day growth
+71.8%search demand this quarter
Competition
51%top-5 click share · 16 brands · 114 sellers

Flapen Score

Pink Nail Polish against its category

The dotted line is the Beauty average. Past it, Pink Nail Polish is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Nail Polish 370K times last year and spent an estimated £122K. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +71.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
+71.8%
Conversion, latest week
7.8%
Market size, estimated
£122Ka year
Peak month
July3.0× the quietest month
Top search term
pink nail polish157K searches a year

02 · Price

A sale here is worth £4.21.

Listings sell for £4.21 on average, from £2.73 to £9.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.21 that is £2K to £3K a year per listing.

Average price
£4.21under the $15 to $100 sweet spot
Price range
£2.73–£9.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #71 within Manicure & Pedicure. It carries 24,467 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#71in Manicure & Pedicure
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
24,467per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pink Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

114

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

19%

  • Brand 152%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Pink Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Pink Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink nail polish157K/yr
  • pink nail varnish48K/yr
  • baby pink nail polish41K/yr
  • pale pink nail polish29K/yr
  • light pink nail polish27K/yr
  • pink nail varnish quick dry15K/yr
  • nail polish pink17K/yr
  • nail varnish pink8K/yr
  • pink nail polish quick dry6K/yr
  • pale pink nail varnish6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Nail Polish

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.2%of orders come back
“Wrong colour”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Nail Polish questions

Answered from the same tracked data.