Pink Lipstick
prices mostly outside the sweet spot ($2.86–$13.41) — Pink Lipstick doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Pink Lipstick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pink Lipstick is a £45K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–Jun. Verdict: Skip it — 48/100.
Pink Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.5% over the last 90 days and 4.8% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Pink Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel Lasting Finish Lipstick 006 Pink Blush Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 13y ago
Rimmel Lasting Finish Lipstick 300 Pinch Me Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 2y ago
Super Lustrous Lipstick by Revlon 430 Soft Silver Rose
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 27,511
- Age
- 16y ago
LOréal Collection Exclusive Lipstick Liya 5ml
- Price
- £4.30
- Rating
- 4.3/5
- Reviews
- 274
- Age
- 10y ago
Max Factor Colour Elixir Lipstick with Vitamin E Shade Angel Pink 085
- Price
- £5.11
- Rating
- 4.5/5
- Reviews
- 9,564
- Age
- 7y ago
Trending
90-day click momentum
Rimmel Lasting Finish Lipstick 390 Plush Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 2y ago
OULAC Metallic Shine Glitter Lipstick Pink High Impact Lipcolor Lightweight Soft and Ultra Hydrating Long Lasting Vegan & Cruelty-Free Full-Coverage Lip Color 4.3 g/0.15 Sweet Lolita(17)
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 23,081
- Age
- 3y ago
MAYBELLINE Colour Sensational Satin Lipstick 266-Pink Thrill 4.2 g
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 319
- Age
- 6y ago
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 14y ago
Rimmel Lasting Finish Lipstick 206 Pink-Key-Promise Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 17y ago
Newest
by launch date
MUA Makeup Academy Creamy Matte Lipstick Dream Girl (Pink) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)
- Price
- £2.86
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 1y ago
Rimmel Lasting Finish Lipstick 300 Pinch Me Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 2y ago
Rimmel Lasting Finish Lipstick 390 Plush Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 2y ago
LAURA GELLER NEW YORK Jelly Balm Moisturising Tinted (Sheerly Amazing) With Hydrating Vitamin E Semi-Shine Finish With Juicy Lip-Stick Colour For Smooth & Glossier Lips
- Price
- £13.41
- Rating
- 4.2/5
- Reviews
- 7,857
- Age
- 2y ago
OULAC Metallic Shine Glitter Lipstick Pink High Impact Lipcolor Lightweight Soft and Ultra Hydrating Long Lasting Vegan & Cruelty-Free Full-Coverage Lip Color 4.3 g/0.15 Sweet Lolita(17)
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 23,081
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
280
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
28%
- Rimmel30%
- Revlon11%
- Max Factor8%
- L'Oreal Paris8%
- W77%
- Maybelline6%
Pink Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Jun · busiest ÷ quietest = 1.7×
Top Pink Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pink lipstick98K/yr
- pale pink lipstick20K/yr
- pink lipsticks for women17K/yr
- baby pink lipstick17K/yr
- light pink lipstick13K/yr
- pink lipstick long lasting7K/yr
- lipstick pink6K/yr
- pink matte lipstick5K/yr
What reviews say buyers love and hate about Pink Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Colour is lovely”
“Excellent value for money”
“Good quality and delivered on time as stated”
“smooth and creamy”
“smooth and hydrating”
What buyers complain about
74% of reviews“Inaccurate colour”
“it just comes off”
“NOT AS DESCRIBED”
“I didn't realise this lipstick was really shiny & not matt”
“Not fit for purpose”
Pink Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pink Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
