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Pink Lipstick

Fail

Prices span $2.86–$13.41, mostly outside the sweet spot, so Pink Lipstick is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£45K/yr183K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
36%top-5 click share · 20 brands · 280 sellers

Flapen Score

Pink Lipstick against its category

The dotted line is the Beauty average. Past it, Pink Lipstick is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Lipstick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Lipstick 183K times last year and spent an estimated £45K. The top 5 brands take 66% of clicks. Demand peaks in Apr–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
4.8%
Market size, estimated
£45Ka year
Peak month
June1.7× the quietest month
Top search term
pink lipstick98K searches a year

02 · Price

A sale here is worth £5.06.

Listings sell for £5.06 on average, from £2.86 to £13.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.06 that is £506 to £1K a year per listing.

Average price
£5.06under the $15 to $100 sweet spot
Price range
£2.86–£13.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£506–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #91 within Make-up. It carries 8,916 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
6.7%
Average rank
#91in Make-up
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,916per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pink Lipstick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

280

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 78%

Open market

28%

  • Rimmel30%
  • Revlon11%
  • Max Factor8%
  • L'Oreal Paris8%
  • W77%
  • Maybelline6%

Demand

Pink Lipstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Pink Lipstick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pink lipstick98K/yr
  • pale pink lipstick20K/yr
  • pink lipsticks for women17K/yr
  • baby pink lipstick17K/yr
  • light pink lipstick13K/yr
  • pink lipstick long lasting7K/yr
  • lipstick pink6K/yr
  • pink matte lipstick5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Lipstick

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Color”
31%of negative reviews mention “Color”
0.3%of orders come back
“Inaccurate colour”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Lipstick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data