pink lipstick
Skip itPrices mostly outside the sweet spot ($2.86–$13.41) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,916.49avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 183K searches
Price range
Bad£2.86–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink lipstick is a £45K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–Jun. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pink lipstick market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £51K–£63K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 63%
- Out of stock
- 6.7%
- Avg brand age
- 50 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
280
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
28%
- Rimmel30%
- Revlon11%
- Max Factor8%
- L'Oreal Paris8%
- W77%
- Maybelline6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -3.5% search growth over the last 90 days.Peak months: Apr, Jun · busiest ÷ quietest = 1.7×
Top pink lipstick search terms
- pink lipstick98K/yr
- pale pink lipstick20K/yr
- pink lipsticks for women17K/yr
- baby pink lipstick17K/yr
- light pink lipstick13K/yr
- pink lipstick long lasting7K/yr
- lipstick pink6K/yr
- pink matte lipstick5K/yr
Top pink lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel Lasting Finish Lipstick 006 Pink Blush Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.214.5★29,141 rev
Rimmel Lasting Finish Lipstick 300 Pinch Me Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.104.5★29,141 rev
Super Lustrous Lipstick by Revlon 430 Soft Silver Rose
Revlon£4.354.4★27,511 rev
LOréal Collection Exclusive Lipstick Liya 5ml
L'Oreal Paris£4.304.3★274 rev
Max Factor Colour Elixir Lipstick with Vitamin E Shade Angel Pink 085
Max Factor£5.114.5★9,564 rev
Newest
by launch date
MUA Makeup Academy Creamy Matte Lipstick Dream Girl (Pink) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)
MUA£2.86182 rev
Rimmel Lasting Finish Lipstick 300 Pinch Me Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.1029,141 rev
Rimmel Lasting Finish Lipstick 390 Plush Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.2629,141 rev
LAURA GELLER NEW YORK Jelly Balm Moisturising Tinted (Sheerly Amazing) With Hydrating Vitamin E Semi-Shine Finish With Juicy Lip-Stick Colour For Smooth & Glossier Lips
Laura Geller Beauty£13.417,857 rev
OULAC Metallic Shine Glitter Lipstick Pink High Impact Lipcolor Lightweight Soft and Ultra Hydrating Long Lasting Vegan & Cruelty-Free Full-Coverage Lip Color 4.3 g/0.15 Sweet Lolita(17)
Oulac£6.0223,081 rev
Trending
90-day click momentumRimmel Lasting Finish Lipstick 390 Plush Pink Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.264.5★
OULAC Metallic Shine Glitter Lipstick Pink High Impact Lipcolor Lightweight Soft and Ultra Hydrating Long Lasting Vegan & Cruelty-Free Full-Coverage Lip Color 4.3 g/0.15 Sweet Lolita(17)
Oulac£6.024.3★
MAYBELLINE Colour Sensational Satin Lipstick 266-Pink Thrill 4.2 g
Maybelline£4.304.2★
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
L'Oreal Paris£5.584.4★
Rimmel Lasting Finish Lipstick 206 Pink-Key-Promise Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.284.5★
What buyers say about pink lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Colour is lovely”
“Excellent value for money”
“Good quality and delivered on time as stated”
“smooth and creamy”
“smooth and hydrating”
“it has really soft texture”
“Stays on well”
“Does what is advertised”
“Very nice slight shimmer love it”
“Applies well”
What buyers complain about
“Inaccurate colour”
“it just comes off”
“NOT AS DESCRIBED”
“I didn't realise this lipstick was really shiny & not matt”
“Not fit for purpose”
“Cheap product”
“I was concerned that the lipstick was, for me, expensive”
“It isn't creamy or smooth”
“Worst lip stick ever nothing like picture”
“It's not a matt which it says I wanted MATT IT IS NOT DRY ON LIPS COLOUR QUITE NICE NOT FOR FOR ME COLOUR DOES NOT LAST A BJT DISSAPPOINTED BUT FOR £3-99P YOU GET WHAT YOU PAY FIR KEEP YOUR MONEY”
Top return reasons
Common questions
- Is pink lipstick profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 41 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the pink lipstick niche?
- 20 brands and 280 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in pink lipstick?
- Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for pink lipstick peak?
- Demand peaks in Apr–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the pink lipstick niche?
- Listings span £2.86–£13.41; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 8,916 reviews — the moat a new listing must climb.