pink lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,138.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 99K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.98–£6.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink lip balm is a £36K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pink lip balm market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Vaseline84%
- NIVEA7%
- KRISP7%
- Burt's Bees3%
Demand
Weekly Amazon search volume, last 23 weeks — -22.3% search growth over the last 90 days.Top pink lip balm search terms
- pink lip balm21K/yr
- vaseline rosy lips15K/yr
- pink vaseline13K/yr
- vaseline lip balm rosy lips11K/yr
- vaseline pink6K/yr
- red vaseline8K/yr
- rosy lips vaseline6K/yr
- rose lip balm4K/yr
- lip balm pink4K/yr
- rose vaseline4K/yr
Top pink lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
Vaseline£0.984.7★6,590 rev
Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g
Vaseline£3.084.4★1,462 rev
Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)
Vaseline£6.844.0★8,160 rev
3 x 20g Rosy Dry Lips Lip Balm Moisturiser Soft Soothing Nourishing
KRISP£4.434.8★216 rev
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
Vaseline£1.694.6★251 rev
Newest
by launch date
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
Vaseline£6.11267 rev
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
Vaseline£1.69251 rev
Vaseline Lip Care Duopack - Rosy Lips
Vaseline£4.1775 rev
Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)
Vaseline£5.693,008 rev
NIVEA Pearly Shine Lip Balm (4.8g) Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24h Moisture and a Glamorous Shiny Touch Nourishing Lip Care
NIVEA£1.211,429 rev
Trending
90-day click momentumVaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
Vaseline£6.113.6★
Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)
Vaseline£5.694.4★
Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)
Vaseline£6.844.0★
Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g
Vaseline£3.084.4★
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
Vaseline£0.984.7★
What buyers say about pink lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“smooth and moisturising”
“The colour is super pretty”
“Smooth”
“so much cheaper”
“Good quality”
“The scent is really pleasant and subtle, which makes applying it even nicer”
“adds a soft glossy shine”
“been used for years”
“doesnt feel sticky or gloopy”
“Easy to use”
What buyers complain about
“not pink at all”
“Waste of money”
“dries off and doesnt leave any moisture”
“sticky very rough on lips not smooth worst taste”
“Texture not nice”
“This lip balm came very obviously used”
“Garbage”
“The applicator is slightly messy after use”
“false advertising”
“Contains petroleum”
Top return reasons
Common questions
- Is pink lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the pink lip balm niche?
- 4 brands and 140 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pink lip balm?
- Top complaints mined from reviews: Color, Value For Money, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the pink lip balm niche?
- Listings span £0.98–£6.84; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 3,138 reviews — the moat a new listing must climb.