Pink Lip Balm
FailThe top 5 brands take 100% of clicks, so Pink Lip Balm is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £36K/yr99K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 140 sellers
Flapen Score
Pink Lip Balm against its category
The dotted line is the Beauty average. Past it, Pink Lip Balm is stronger. Inside it, weaker.
Market
The Pink Lip Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pink Lip Balm 99K times last year and spent an estimated £36K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £36Ka year
- Top search term
- pink lip balm21K searches a year
02 · Price
A sale here is worth £3.61.
Listings sell for £3.61 on average, from £0.98 to £6.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £3.61 that is £4K to £5K a year per listing.
- Average price
- £3.61under the $15 to $100 sweet spot
- Price range
- £0.98–£6.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Lips. It carries 3,138 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #216in Lips
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,138per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pink Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 27%
- Brand 37%
- Brand 43%
Demand
Pink Lip Balm search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pink Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink lip balm21K/yr
- vaseline rosy lips15K/yr
- pink vaseline13K/yr
- vaseline lip balm rosy lips11K/yr
- vaseline pink6K/yr
- red vaseline8K/yr
- rosy lips vaseline6K/yr
- rose lip balm4K/yr
- lip balm pink4K/yr
- rose vaseline4K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Lip Balm
We read the reviews and the return reasons for every product selling here.
“not pink at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Lip Balm questions
Answered from the same tracked data.









