Pink Lip Balm
brand-locked demand (top 5 brands take 100% of clicks) — Pink Lip Balm doesn't clear our bar today.
Flapen Score
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Is Pink Lip Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pink Lip Balm is a £36K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Pink Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.3% over the last 90 days and 10.0% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Pink Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
- Price
- £0.98
- Rating
- 4.7/5
- Reviews
- 6,590
- Age
- 17y ago
Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g
- Price
- £3.08
- Rating
- 4.4/5
- Reviews
- 1,462
- Age
- 3y ago
Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)
- Price
- £6.84
- Rating
- 4.0/5
- Reviews
- 8,160
- Age
- 13y ago
3 x 20g Rosy Dry Lips Lip Balm Moisturiser Soft Soothing Nourishing
- Price
- £4.43
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 5y ago
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Trending
90-day click momentum
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 2y ago
Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)
- Price
- £6.84
- Rating
- 4.0/5
- Reviews
- 8,160
- Age
- 13y ago
Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g
- Price
- £3.08
- Rating
- 4.4/5
- Reviews
- 1,462
- Age
- 3y ago
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
- Price
- £0.98
- Rating
- 4.7/5
- Reviews
- 6,590
- Age
- 17y ago
Newest
by launch dateVaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Vaseline Lip Care Duopack - Rosy Lips
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago
Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 2y ago
NIVEA Pearly Shine Lip Balm (4.8g) Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24h Moisture and a Glamorous Shiny Touch Nourishing Lip Care
- Price
- £1.21
- Rating
- 4.7/5
- Reviews
- 1,429
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Vaseline84%
- NIVEA7%
- KRISP7%
- Burt's Bees3%
Pink Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pink Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pink lip balm21K/yr
- vaseline rosy lips15K/yr
- pink vaseline13K/yr
- vaseline lip balm rosy lips11K/yr
- vaseline pink6K/yr
- red vaseline8K/yr
- rosy lips vaseline6K/yr
- rose lip balm4K/yr
- lip balm pink4K/yr
- rose vaseline4K/yr
What reviews say buyers love and hate about Pink Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“smooth and moisturising”
“The colour is super pretty”
“Smooth”
“so much cheaper”
“Good quality”
What buyers complain about
67% of reviews“not pink at all”
“Waste of money”
“dries off and doesnt leave any moisture”
“sticky very rough on lips not smooth worst taste”
“Texture not nice”
Pink Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pink Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
