Pink Lip Balm
FailThe top 5 brands take 100% of clicks, so Pink Lip Balm is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £36K/yr99K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 140 sellers
Flapen Score
Pink Lip Balm against its category
The dotted line is the Beauty average. Past it, Pink Lip Balm is stronger. Inside it, weaker.
Market
The Pink Lip Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pink Lip Balm 99K times last year and spent an estimated £36K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £36Ka year
- Top search term
- pink lip balm21K searches a year
02 · Price
A sale here is worth £3.61.
Listings sell for £3.61 on average, from £0.98 to £6.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £3.61 that is £4K to £5K a year per listing.
- Average price
- £3.61under the $15 to $100 sweet spot
- Price range
- £0.98–£6.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Lips. It carries 3,138 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #216in Lips
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,138per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pink Lip Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
- Price
- £0.98
- Rating
- 4.7/5
- Reviews
- 6,590
- Age
- 17y ago

Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g
- Price
- £3.08
- Rating
- 4.4/5
- Reviews
- 1,462
- Age
- 3y ago

Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)
- Price
- £6.84
- Rating
- 4.0/5
- Reviews
- 8,160
- Age
- 13y ago

3 x 20g Rosy Dry Lips Lip Balm Moisturiser Soft Soothing Nourishing
- Price
- £4.43
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 5y ago

Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago

Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 2y ago

Vaseline Lip Therapy - 0.25 OZ Pack of 2 (Lip Therapy - Rosy Lips)
- Price
- £6.84
- Rating
- 4.0/5
- Reviews
- 8,160
- Age
- 13y ago

Vaseline Lip Therapy Stick Rose Lips with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment for Cracked Dry and Chapped Lips 4.8g
- Price
- £3.08
- Rating
- 4.4/5
- Reviews
- 1,462
- Age
- 3y ago

Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
- Price
- £0.98
- Rating
- 4.7/5
- Reviews
- 6,590
- Age
- 17y ago
Newest
by launch date
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago

Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Vaseline Lip Care Duopack - Rosy Lips
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago

Vaseline Lip Therapy Rosy Nourishing Lip Balm for Optimal Moisture (1 x 1 x 7 g)
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 2y ago

NIVEA Pearly Shine Lip Balm (4.8g) Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24h Moisture and a Glamorous Shiny Touch Nourishing Lip Care
- Price
- £1.21
- Rating
- 4.7/5
- Reviews
- 1,429
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
140
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Vaseline84%
- NIVEA7%
- KRISP7%
- Burt's Bees3%
Demand
Pink Lip Balm search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pink Lip Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pink lip balm21K/yr
- vaseline rosy lips15K/yr
- pink vaseline13K/yr
- vaseline lip balm rosy lips11K/yr
- vaseline pink6K/yr
- red vaseline8K/yr
- rosy lips vaseline6K/yr
- rose lip balm4K/yr
- lip balm pink4K/yr
- rose vaseline4K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Lip Balm
We read the reviews and the return reasons for every product selling here.
“not pink at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Lip Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









