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Pink Lip Balm

Fail

The top 5 brands take 100% of clicks, so Pink Lip Balm is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£36K/yr99K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 140 sellers

Flapen Score

Pink Lip Balm against its category

The dotted line is the Beauty average. Past it, Pink Lip Balm is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Lip Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Lip Balm 99K times last year and spent an estimated £36K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
10.0%
Market size, estimated
£36Ka year
Top search term
pink lip balm21K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £0.98 to £6.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £3.61 that is £4K to £5K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£0.98–£6.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Lips. It carries 3,138 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#216in Lips
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,138per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pink Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 37%
  • Brand 43%

Demand

Pink Lip Balm search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pink Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink lip balm21K/yr
  • vaseline rosy lips15K/yr
  • pink vaseline13K/yr
  • vaseline lip balm rosy lips11K/yr
  • vaseline pink6K/yr
  • red vaseline8K/yr
  • rosy lips vaseline6K/yr
  • rose lip balm4K/yr
  • lip balm pink4K/yr
  • rose vaseline4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Lip Balm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“not pink at all”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Lip Balm questions

Answered from the same tracked data.