pink hair straighteners
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£30.11avg listing price — sweet spot $15–$100
Price range
Incredible£16.20–£67.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Good£289K£289K/yr · 227K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,256.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pink hair straighteners is a £289K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pink hair straighteners market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £181K–£241K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 6.8%
- Avg brand age
- 31 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
167
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
1%
- BaByliss81%
- Remington7%
- LANDOT5%
- BaBylissPRO3%
- ANGENIL2%
- BESTOPE PRO1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -23.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 30.2×
Top pink hair straighteners search terms
- babyliss hair straighteners35K/yr
- babyliss straightener83K/yr
- babyliss pro nano titanium14K/yr
- hair straighteners and curlers in one18K/yr
- 2 in 1 hair straightener and curler19K/yr
- hair straightener and curler9K/yr
- hair straighteners babyliss14K/yr
- curling straighteners7K/yr
- babyliss hair straightener12K/yr
- babyliss straighteners9K/yr
Top pink hair straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaByliss Smooth Pro Hair Straighteners - Professional Salon Hair Straighteners Anti-Frizz Nano-Ceramic Plates 6 Heat Settings 140C - 235C for All Hair Types 2393U
BaByliss£29.454.4★748 rev
BaByliss Straight and Curl Brilliance Hair Straighteners - Curved Metal Design Easy Styling Smoothing Titanium Plates Ionic Anti-Frizz Fast 15 Second Heat Up 5 Heat Settings Up to 235C 2481U
BaByliss£38.154.3★3,692 rev
BaByliss Rose Lustre Hair Straighteners Ceramic SmoothGlide Plates for Sleek & FrizzFree Styling 30s Fast HeatUp (180-230C) Straightening & Smoothing Flat Iron Worldwide Use 2515DU
BaByliss£21.714.5★5,539 rev
BaByliss Rose Gold Hair Straighteners - Ceramic Plates for Smooth Styling Multi-Voltage Worldwide use Ultra-Fast 15 Second Heat Up 3 Heat Settings Up to 235C 2598U
BaByliss£24.024.5★3,196 rev
BaByliss Midnight Luxe Hair Straighteners - Titanium Ceramic Floating Plates for Smooth Gliding Fast 30 Second Heat Up 3 Heat Settings up to 235C Worldwide use 2516U
BaByliss£22.624.4★966 rev
Newest
by launch date
Wavy Chic 2 in 1 Hair Straightener and Curler Fast Heating Curling Iron Home & Travel Hair Straightener & Curler Anti-Scald Design Hair Styling Appliances for Straighten Curl & Wave Hair
EneriWell£18.459 rev
LANDOT 2-in-1 Hair Straightener & Curling Iron - Create Salon Waves Curls & Straight Styles at Home | Floating Plates Anti-Frizz & Tangle-Free | Dual Voltage Temp 250-450F for All Hair Types
LANDOT£29.5711,921 rev
BaByliss Titanium Shine Hair Straighteners - NEW 2025 Titanium-Ceramic Smooth-Glide Technology 5 Heat Settings 150-230C Worldwide use Metallic Grey ST620U
BaByliss£40.7134 rev
BaByliss Cosmos Hair Straighteners - Ceramic Smooth-Glide Technology 3 Heat Settings 180-235C Worldwide use Silver ST260U
BaByliss£29.179 rev
![Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807](https://m.media-amazon.com/images/I/21fu4KN7W3L.jpg)
Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807
Remington£16.20414 rev
Trending
90-day click momentumWavy Chic 2 in 1 Hair Straightener and Curler Fast Heating Curling Iron Home & Travel Hair Straightener & Curler Anti-Scald Design Hair Styling Appliances for Straighten Curl & Wave Hair
EneriWell£18.454.8★
Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807
Remington£16.204.5★
LANDOT 2-in-1 Hair Straightener & Curling Iron - Create Salon Waves Curls & Straight Styles at Home | Floating Plates Anti-Frizz & Tangle-Free | Dual Voltage Temp 250-450F for All Hair Types
LANDOT£29.574.2★
ANGENIL Pro Twist Hair Straighteners for Women Dual Voltage Hair Straighteners and Curler 2 in 1 Multi-Stylers Round Hair Curling Iron with Anti Silicone Mat LCD Display (130C-230C)
ANGENIL£30.174.2★
BaByliss Pro Nano Titanium Slim STRAIGHTENERS Prima 3100 Slim Black
BaBylissPRO£67.753.9★
What buyers say about pink hair straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Really good set”
“Very easy to use”
“I liked that it felt lightweight in the hand”
“Does a great job”
“Does the job”
“My hair is much softer”
“they heat up really fast”
“they have not broken”
“is so shiny”
What buyers complain about
“Take ages to heat up”
“Disappointing build quality”
“Broken after not much use”
“Smell of burning”
“It has also ripped my hair on occasion”
“Not good results”
“Could not get on with these so I returned them not as easy as it looks”
“Would never pay full price for them”
“Issue with temp”
“The straighteners are very good the only thing I dont like is the button placement I always turn them off or down without realising quite annoying”
Top return reasons
Common questions
- Is pink hair straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £289K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the pink hair straighteners niche?
- 7 brands and 167 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in pink hair straighteners?
- Top complaints mined from reviews: Heating, Quality-Overall, Durability. The return rate is 2.0%.
- When does demand for pink hair straighteners peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 30.2× the quietest.
- What does it cost to enter the pink hair straighteners niche?
- Listings span £16.20–£67.75; the average listing price is £30.11 (sweet spot $15–$100). The average incumbent carries 4,256 reviews — the moat a new listing must climb.