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Pink Hair Straighteners

Fail

The top 5 brands take 98% of clicks, so Pink Hair Straighteners is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£289K/yr227K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
68%top-5 click share · 7 brands · 167 sellers

Flapen Score

Pink Hair Straighteners against its category

The dotted line is the Beauty average. Past it, Pink Hair Straighteners is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Hair Straighteners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Hair Straighteners 227K times last year and spent an estimated £289K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
4.2%
Market size, estimated
£289Ka year
Peak month
November30.2× the quietest month
Top search term
babyliss hair straighteners35K searches a year

02 · Price

A sale here is worth £30.11.

Listings sell for £30.11 on average, from £16.20 to £67.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £30.11 that is £8K to £15K a year per listing.

Average price
£30.11inside the $15 to $100 sweet spot
Price range
£16.20–£67.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #109 within Styling Tools. It carries 4,256 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
6.8%
Average rank
#109in Styling Tools
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,256per listing
Listings tracked
19

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pink Hair Straighteners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

167

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Brand 181%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pink Hair Straighteners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 30.2×

Search terms

Top Pink Hair Straighteners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss hair straighteners35K/yr
  • babyliss straightener83K/yr
  • babyliss pro nano titanium14K/yr
  • hair straighteners and curlers in one18K/yr
  • 2 in 1 hair straightener and curler19K/yr
  • hair straightener and curler9K/yr
  • hair straighteners babyliss14K/yr
  • curling straighteners7K/yr
  • babyliss hair straightener12K/yr
  • babyliss straighteners9K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Hair Straighteners

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
16%of negative reviews mention “Heating”
2.0%of orders come back
“Take ages to heat up”
A buyer, on “Heating”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pink Hair Straighteners questions

Answered from the same tracked data.