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Pink Hair Dye

Pink Hair Dye shows low returns (0.1%), but pricing outside the sweet spot ($7.96 avg) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 38Growth 53Conversion 51Competition 54Returns 100Price range 30Avg price 22Brand share 30Review moat 32Quality gap 83
This niche Category average · 2,481 niches

Is Pink Hair Dye profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pink Hair Dye is a £190K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Pink Hair Dye: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.4% over the last 90 days and 4.1% of searches end in a purchase.

£190K

revenue / yr

Units sold / yr40K
Search volume / yr+25.4%577K
Conversion rate4.1%
Avg price£7.96

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 136
Top-5 product click share53%
Open market13%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)3· 2 succeeded
Avg rating4.2★
Avg reviews3,252

Top Pink Hair Dye products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

136

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

9%

  • Crazy Color38%
  • LIVE29%
  • Manic Panic8%
  • Adore7%
  • L'Oreal Paris5%
  • Knight & Wilson4%
  • Open — no brand owns it (5 brands, 9%)

Pink Hair Dye demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume577KCVR4.1%Products27Brands11Top 5 Brands87%OOS Rate4.2%Rating4.2★Reviews3,252Avg BSR#52
25K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Top Pink Hair Dye search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pink hair dye306K/yr
  • pink hair dye permanent45K/yr
  • permanent pink hair dye30K/yr
  • crazy colour pink26K/yr
  • semi permanent hair dye pink20K/yr
  • pink hair dye semi permanent20K/yr
  • pink semi permanent hair dye19K/yr
  • hair dye pink16K/yr
  • hot pink hair dye14K/yr
  • pink permanent hair dye13K/yr

What reviews say buyers love and hate about Pink Hair Dye

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Color52%

Great vibrant colour

Advertised Vs Actual Product4%

It's almost the same as the photo on the box

Quality-Overall4%

Grate quality, very easy to use

Suitability Colored Hair4%

Good hair dye

Ease Of Use4%

Easy to use

What buyers complain about

76% of reviews
Color30%

Not the same colour

Suitability Colored Hair14%

Didn't dye hair at all

Functionality-Overall8%

didnt take very well

Value For Money7%

Waste of money

Durability4%

Did not last

Pink Hair Dye return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
56%
2Functionality-Overall
22%
3Value For Money
11%
4Size-Overall
11%

Common Pink Hair Dye questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pink Hair Dye 52/100 on Amazon United Kingdom — Worth a look. The niche generates £190K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +25.4% over the last 90 days.
Search demand for Pink Hair Dye on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 3.0× the quietest.