Pink Hair Dye

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months

577K

Growth, 90 days vs prior 90

+25.4%

Conversion, latest week

4.1%

Market size, estimated

£190Ka year

Peak month

July3.0× the quietest month

Top search term

pink hair dye306K searches a year

Listings sell for £7.96 on average, from £3.74 to £19.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.96 that is £4K to £6K a year per listing.

Average price

£7.96under the $15 to $100 sweet spot

Price range

£3.74–£19.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #52 within Hair Colour. It carries 3,252 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

93%

Out of stock, average day

4.2%

Average rank

#52in Hair Colour

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,252per listing

Listings tracked

27

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months