pink hair dye
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($7.96 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£190K£190K/yr · 577K searches
Review moat
Okay3,252.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£3.74–£19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink hair dye is a £190K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
pink hair dye market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £239K–£318K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 4.2%
- Avg brand age
- 63 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
136
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
9%
- Crazy Color38%
- LIVE29%
- Manic Panic8%
- Adore7%
- L'Oreal Paris5%
- Knight & Wilson4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
Top pink hair dye search terms
- pink hair dye306K/yr
- pink hair dye permanent45K/yr
- permanent pink hair dye30K/yr
- crazy colour pink26K/yr
- semi permanent hair dye pink20K/yr
- pink hair dye semi permanent20K/yr
- pink semi permanent hair dye19K/yr
- hair dye pink16K/yr
- hot pink hair dye14K/yr
- pink permanent hair dye13K/yr
Top pink hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.523.8★253 rev
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.513.4★276 rev
Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.203.5★138 rev
Crazy Color Neon Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Glow up Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.483.6★982 rev
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.304.4★90 rev
Newest
by launch dateSchwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.52253 rev
Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss
LIVE£5.63854 rev
Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes
LIVE£5.44253 rev
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.51276 rev
Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.20138 rev
Trending
90-day click momentumSchwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes
LIVE£5.443.8★
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.523.8★
Preference Meta Vivids 7.222 Meta Pink: Permanent hair dye for vibrant long-lasting captivating colour. Achieve bold meta pink shades with remarkable intensity and luminous fade-resistant finish.
L'Oreal Paris£8.174.4★
Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss
LIVE£5.634.4★
Knight & Wilson Colour-Freedom 150ml Pink Pizazz Semi-Permanent Hair Colour - Ultra-Vibrant Vegan Friendly Colour Mask with Shine Booster Complex - Ammonia Free Colour Lasts Up To 6-10 Washes
Knight & Wilson£6.474.4★
What buyers say about pink hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Great vibrant colour”
“It's almost the same as the photo on the box”
“Grate quality, very easy to use”
“Good hair dye”
“Easy to use”
“Good value”
“Lasting quality”
“super easy application”
“Doesnt smell too strong”
“Vibrant”
What buyers complain about
“Not the same colour”
“Didn't dye hair at all”
“didnt take very well”
“Waste of money”
“Did not last”
“Not exactly what the box says”
“made a mess of my hair”
“not as bright as I expected”
“My only complaint is that it does stain my shower when I first wash it out”
“Uhhh lackluster”
Top return reasons
Common questions
- Is pink hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £190K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pink hair dye niche?
- 11 brands and 136 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pink hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- When does demand for pink hair dye peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pink hair dye niche?
- Listings span £3.74–£19.93; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.