pig
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Review moat
Good675.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.01–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£19K£19K/yr · 186K searches
According to Flapen's Amazon United Kingdom niche tracking, pig is a £19K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
pig market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,243
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 8.2%
- Avg brand age
- 34 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
94
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
40%
Top 20: 77%
Open market
51%
- Jeasona15%
- Tixlux12%
- Purple Possum7%
- PASS THE PIGS5%
- LSVGSAK5%
- GSrenyu5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top pig search terms
- pig92K/yr
- pig gifts38K/yr
- pigs22K/yr
- pig gifts for pig lovers16K/yr
- pig gifts for women9K/yr
- percy pig gifts8K/yr
Top pig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeasona 5 Pairs Pig Socks Women 4-7 Cotton Pig Gifts for Women Pig Gifts for Pig Lovers Women Pig Gifts for Girls Pig Gifts for Adults Pig Gift Pig Gift Ideas
Jeasona£11.054.7★14,046 rev

Tixlux Lucky Piggy Gifts Handmade Positive Cute Knitted Pig with Pocket Hug Lucky Charm Good Luck | Emotional Support | Prom | Congratulations | Encouragement | Birthday Gifts for Women Men
Tixlux£7.384.8★75 rev

Purple Possum UK Socks Piglet Print Ladies Pink Pigs Soft Bamboo Cotton Blend Blue Grey Lime Green Sock Gift Idea Shoe Size 4 to 7
Purple Possum£7.754.9★30 rev

PASS THE PIGS Dice Game The classic party and travel game Will you get a Leaning Jowler? A Double Snouter? first to 100 points wins great gift for ages 6 plus
PASS THE PIGS£7.814.7★2,497 rev

GSrenyu Funny Positive Pig Cute Mini Pig Doll with Inspirational Quote for Home Office Desk Decor
GSrenyu£5.114.1★13 rev
Newest
by launch date
Pig Coin Purse Pouch Bag for Girls Women Pig Lovers Coin Wallet Pouch Pigs Gifts for Animal Lover Graduation Christmas Birthday Presents for Best Friend Daughter Sister Friendship Wallet Purse
Mikela£4.501 rev

LSVGSAK Guinea Pig Gifts Socks for Women Girls Novelty Socks Guinea Pig Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Stocking fillers
LSVGSAK£6.6512 rev

LSVGSAK Guinea Pig Socks Gifts for Women Girls Novelty Socks Guinea Pig Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Stocking fillers
LSVGSAK£7.4012 rev

wellrun Cute Pig on Toilet Figurine Funny Desk Ornament Realistic Mini Pig Decoration for Table Shelf Room Home Decor Office
wellrun£5.044 rev

Yasrlvun Pig Gifts for Women Men 50x60 Inch Pig Throw Blanket for Pigs-Lovers Christmas Thanksgiving Pigs Presents
Yasrlvun£14.9882 rev
Trending
90-day click momentum
LSVGSAK Guinea Pig Socks Gifts for Women Girls Novelty Socks Guinea Pig Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Stocking fillers
LSVGSAK£7.404.6★

Peppa Pig Daddy Pig Hero Of The Day Short Pyjamas Set Adults S-5XL Blue Official Merchandise
Popgear£11.604.7★

LSVGSAK Guinea Pig Gifts Socks for Women Girls Novelty Socks Guinea Pig Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Stocking fillers
LSVGSAK£6.654.6★

Pig Coin Purse Pouch Bag for Girls Women Pig Lovers Coin Wallet Pouch Pigs Gifts for Animal Lover Graduation Christmas Birthday Presents for Best Friend Daughter Sister Friendship Wallet Purse
Mikela£4.502.0★

Youfui Home Decor Pot Succulent Planter Flowerpot Decor for Home Office Desk (Rose Pig)
Youfui£6.744.5★
What buyers say about pig
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy my little one loves it”
“Good quality”
“Good size”
“Likeable gift”
“Good value”
“Easy to use good value for money does loads of different sounds”
“It's been well worth collecting other animals in this realistic range”
“Beautiful little pig ♥️ great addition to our garden”
“good for kids too using their maths etc”
“Good quality soft toy”
What buyers complain about
“Plastic”
“Broken”
“1 pig didn't glow at all”
“Cant return it as it is also incorrect in the picture”
“parents beware theres no off button on the phone”
“It was a little too small”
“as he worries the material could be dangerously flammable in an actual kitchen”
“Doesn't come with batteries”
“The carry case feels a little bulky and cheap,”
“.Not suitable for Under 3 or 4 years old due to the very small playing pieces presenting a choking risk if swallowed”
Top return reasons
Common questions
- Is pig profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 40 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the pig niche?
- 35 brands and 94 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in pig?
- Top complaints mined from reviews: Material Quality, Strength, Brightness/Shine/Glow. The return rate is 0.6%.
- When does demand for pig peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the pig niche?
- Listings span £3.01–£16.21; the average listing price is £8.05 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.