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Pig

a small market ($19K/yr) — Pig doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 5Growth 15Conversion 16Competition 76Returns 97Price range 9Avg price 22Brand share 90Review moat 71Quality gap 35
This niche Category average · 2,481 niches

Is Pig profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pig is a £19K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Pig: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 1.2% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr4K
Search volume / yr-19.1%186K
Conversion rate1.2%
Avg price£8.05

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers35 · 94
Top-5 product click share40%
Open market55%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement78%
New entrants (1y)11· 0 succeeded
Avg rating4.5★
Avg reviews676

Top Pig products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£742£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

94

Top-5 brand share

45%

Top 20: 83%

Top-5 click share

40%

Top 20: 77%

Open market

51%

  • Jeasona15%
  • Tixlux12%
  • Purple Possum7%
  • PASS THE PIGS5%
  • LSVGSAK5%
  • GSrenyu5%

Pig demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR1.2%Products40Brands35Top 5 Brands45%OOS Rate8.2%Rating4.5★Reviews676Avg BSR#1,243
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Pig search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pig92K/yr
  • pig gifts38K/yr
  • pigs22K/yr
  • pig gifts for pig lovers16K/yr
  • pig gifts for women9K/yr
  • percy pig gifts8K/yr

What reviews say buyers love and hate about Pig

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Fun/Entertainment Experience29%

Great toy my little one loves it

Quality-Overall15%

Good quality

Size-Overall14%

Good size

Gifting Purpose13%

Likeable gift

Value For Money10%

Good value

What buyers complain about

76% of reviews
Material Quality15%

Plastic

Strength10%

Broken

Brightness/Shine/Glow10%

1 pig didn't glow at all

Advertised Vs Actual Product10%

Cant return it as it is also incorrect in the picture

Touch/Button Controls10%

parents beware theres no off button on the phone

Pig return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Battery Inclusion
17%
3Functionality-Overall
13%
4Advertised Vs Actual Product
9%
5Defective Material/Parts
9%

Common Pig questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pig 43/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 40 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.
Search demand for Pig on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.3× the quietest.