piercing kit
Skip itPrices mostly outside the sweet spot ($4.39–$13.83) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great188.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 270K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.39–£13.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, piercing kit is a £74K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
piercing kit market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.5%
- Avg brand age
- 30 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
21%
- AVYRING21%
- WillTen18%
- rayyl14%
- TONBAO11%
- Yiorxu10%
- AceFun5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top piercing kit search terms
- piercing kit217K/yr
- nipple piercing kit9K/yr
- piercing kits10K/yr
- peircing kit9K/yr
- septum piercing kit7K/yr
- lip piercing kit5K/yr
- helix piercing kit5K/yr
- body piercing kit4K/yr
- tongue piercing kit4K/yr
Top piercing kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVYRING 46PCS Piercing Kit for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing with Jewellry 13G 15G 18G Stainless Steel Piercing Tools and Supplies Silver
AVYRING£8.924.4★156 rev
rayyl 42PCS Piercing Kit Ear Nose Piercing Needles 12G 14G 16G 18G 20G Piercing Needles Kit with 4pcs Different Piercing Clamps for Piercing Tool Kit
rayyl£8.724.4★149 rev
WillTen 100PCS Piercing Kits for All Piercings 12G 14G 16G Piercing Needles Tools for Nose Septum Belly Button Lip Tongue Cartilage Ear Tragus Helix Piercing with Jewelries Clamps Tool Kit
WillTen£11.134.4★257 rev
TONBAO Piercing Kit - 41Pcs Professional Piercing Kit Includes 25Pcs Ear Nose Piercing Needles 12G 14G 16G 18G 20G 2Pcs Disposable Piercing Clamps 10Pcs Clean Tools 4Pcs Gloves
TONBAO£9.144.2★34 rev
94 PCS Piercing Kit Ear Piercing Needles 14G 16G with 60 Pcs Jewellery for Nose Ear Piercings Belly Button Lip and Eyebrow Body Jewellery & Piercings Tools Set with Piercing Clamps Gloves
Cerulume£9.104.0★21 rev
Newest
by launch date
AceFun Professional Nipple Piercing Kit Needle Set Disposable Nipple Piercing Gun Belly Button Lip Tongue Ear Body Piercing Needle Tool Sets Stainless Steel for Women/Nipple Piercing Tools
AceFun£8.7015 rev
AVYRING 46PCS Piercing Kit for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing with Jewellry 13G 15G 18G Stainless Steel Piercing Tools and Supplies Silver
AVYRING£8.92156 rev
AceFun 66 Pieces Professional Piercing Kit for All Body Piercings 14G 16G 18G 20G Piercing Needles with Stainless Steel Ear Nose Septum Belly Button Nipple Lip Eyebrow Smiley Piercing Body Jewelry
AceFun£10.1698 rev
WillTen 30Pcs Piercing Kits for All Piercings Disposable 12G 13G 14G 15G Piercing Tool Clamps Taper for Septum Belly Button Lip Tongue Cartilage Ear Tragus Helix Piercing at Home Piercing Kit
WillTen£7.8932 rev
WillTen Septum Piercing Kit with Disposable 12G 14G 16G 18G Piercing Tool Clamps Taper Stainless Steel Belly Button Bar Septum Ring Nipple Ring Tongue Bar Lip Stud for Replacement
WillTen£7.5232 rev
Trending
90-day click momentumWillTen 30Pcs Piercing Kits for All Piercings Disposable 12G 13G 14G 15G Piercing Tool Clamps Taper for Septum Belly Button Lip Tongue Cartilage Ear Tragus Helix Piercing at Home Piercing Kit
WillTen£7.893.6★
AVYRING 46PCS Piercing Kit for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing with Jewellry 13G 15G 18G Stainless Steel Piercing Tools and Supplies Silver
AVYRING£8.924.4★
rayyl 42PCS Piercing Kit Ear Nose Piercing Needles 12G 14G 16G 18G 20G Piercing Needles Kit with 4pcs Different Piercing Clamps for Piercing Tool Kit
rayyl£8.724.4★
Yiorxu 8pcs Ear Piercing Gun Kit Pain-Free Disposable Sterile Self Piercing Kit Set with 8 Medical Grade Studs Earrings Silver/Gold & Wipes for Teens Women Men Girls Boys & Home Use (Crown Silver)
Yiorxu£8.464.5★
AVYRING Belly Button Piercing Kit Disposable Self Piercing Kit for Navel Professional Body Piercing Gun Kit Stainless Steel Belly Bar Piercing Tools for Women Men
AVYRING£8.034.3★
What buyers say about piercing kit
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good for price”
“the quality of the jewellery is absolutely worth the money”
“Does the job”
“No problem at all with irritation or infection afterwards”
“Works well”
“Very compact size too”
“Needles are nice and sharp, matched the description exactly”
“Effective”
“The device is very smooth to use”
What buyers complain about
“Poor quality”
“Poor quality metal caused Allergic reaction”
“Id say the earring is a little larger than Id choose”
“literally not even 4 days after”
“Just seemed so expensive”
“Turns black”
“Little pain easy use”
“the product is not good as the jewellery is stuck”
“the jewellery does not screw off”
“flimsy and most of them didn't work I got lucky that only 2 did the job rest got stuck”
Top return reasons
Common questions
- Is piercing kit profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the piercing kit niche?
- 16 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in piercing kit?
- Top complaints mined from reviews: Quality-Overall, Allergies, Size-Overall. The return rate is 0.3%.
- When does demand for piercing kit peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the piercing kit niche?
- Listings span £4.39–£13.83; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.