Phyto
brand-locked demand (top 5 brands take 99% of clicks) — Phyto doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Phyto profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phyto is a £13K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Phyto: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.3% over the last 90 days and 3.4% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 47 products
Top Phyto products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PHYTO 120 Capsules Phytophanere Natural Hair Loss Nail & Skin Supplement for Men & Women Biotin & Vitamin B6 Enriched Antioxidant-Rich Carrot & Vitamin E Energy & Tissue Formation 2-Month Supply
- Price
- £30.61
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago
PHYTO 2x120 Capsules Phytophanere Natural Hair Loss Nail & Skin Supplement for Men & Women Biotin & Vitamin B6 Enriched Antioxidant-Rich Carrot & Vitamin E Energy & Tissue Formation 4-Month Supply
- Price
- £48.87
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7y ago
PHYTO Cyane Men Hair Loss Treatment for Men 12 Bulbs
- Price
- £33.12
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3y ago
PHYTO Phytocyane Anti-Hair Loss Treatment For Women 12 x 5 ml
- Price
- £32.34
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3y ago
PHYTO 1625-11447 Phytocyane Tratamiento Anticaida Reaccion Women 12 X 5 ml for Women Made for Everyday use 5 ml
- Price
- £28.47
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 4y ago
Trending
90-day click momentum
Phyto Paris - Phyto 7 - Universal Sublimatrice Oil - Oil for Dry to Very Dry Hair - Hair Care Versatile - Nourishment Styling and Finish - 99 Percent Natural Ingredients
- Price
- £21.84
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 10mo ago
PHYTO PhytoColor Coloration Permanente - 4 Brown 112 ml
- Price
- £12.11
- Rating
- 4.2/5
- Reviews
- 1,323
- Age
- 7y ago
Phyto Nutrition Ultra Nourishing Mask 200ml
- Price
- £18.91
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 2y ago
Phyto 1625-07124 Phytodefrisant Tratamiento Retoque Antiencrespamiento 50 ml for Adults Made for Everyday use 50 ml
- Price
- £16.32
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 5y ago
PHYTO Cyane Men Hair Loss Treatment for Men 12 Bulbs
- Price
- £33.12
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3y ago
Newest
by launch datePhyto Paris - Phyto 7 - Universal Sublimatrice Oil - Oil for Dry to Very Dry Hair - Hair Care Versatile - Nourishment Styling and Finish - 99 Percent Natural Ingredients
- Price
- £21.84
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 10mo ago
PHYTO 120 Capsules Phytophanere Natural Hair Loss Nail & Skin Supplement for Men & Women Biotin & Vitamin B6 Enriched Antioxidant-Rich Carrot & Vitamin E Energy & Tissue Formation 2-Month Supply
- Price
- £30.61
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago
Yourphyto is the Latest Generation Whole Plant Phytochemical Rich Natural Supplement Uniquely Enhanced with Purified Extracts - Specifically Designed for The Latest National Nutritional Intervention
- Price
- £18.18
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 2y ago
Phyto Réparation Heat Protection Spray Anti-breakage 150ml
- Price
- £15.72
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 2y ago
PHYTO 7 Nourishing Day Cream 50 ml
- Price
- £14.39
- Rating
- 4.1/5
- Reviews
- 437
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
6 rising
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
38%
Top 20: 67%
Open market
0%
- Phyto65%
- PHYTO28%
- Phyto-V3%
- Your-phyto1%
- THORNE1%
- BYOMA1%
- Open — no brand owns it (0%)
Phyto demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top Phyto search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phyto16K/yr
- phyto hair1K/yr
- phyto hair tablets4K/yr
- phyto hair products845/yr
- phyto phanere359/yr
What reviews say buyers love and hate about Phyto
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Very effective”
“Great for acne prone skin”
“Worth the money”
“Very hydrating”
“Glowy”
What buyers complain about
73% of reviews“I wouldnt say it has a fragrance”
“it made my hair dry and flaky”
“are expensive,”
“It is a thick gel like consistency”
“It's made my dandruff much worse, itchy and I'm getting flakes on my clothes which I haven't had before and it's embarrassing”
Phyto return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phyto questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
