Phyto

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

3.4%

Market size, estimated

£13Ka year

Peak month

October1.7× the quietest month

Top search term

phyto16K searches a year

Listings sell for £17.33 on average, from £6.62 to £48.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.33 that is £0 to £2K a year per listing.

Average price

£17.33inside the $15 to $100 sweet spot

Price range

£6.62–£48.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,897 within Hair Colour. It carries 382 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

74%

Out of stock, average day

1.8%

Average rank

#2,897in Hair Colour

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

382per listing

Listings tracked

47

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months