Phoera Foundation

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

8.5%

Market size, estimated

£68Ka year

Peak month

January4.1× the quietest month

Top search term

phoera foundation48K searches a year

Listings sell for £7.85 on average, from £5.15 to £15.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.85 that is £785 to £2K a year per listing.

Average price

£7.85under the $15 to $100 sweet spot

Price range

£5.15–£15.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£785–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #178 within Make-up. It carries 2,777 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

97%

Out of stock, average day

8.8%

Average rank

#178in Make-up

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,777per listing

Listings tracked

32

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months