Phoera Foundation
prices mostly outside the sweet spot ($5.15–$15.64) — Phoera Foundation doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Phoera Foundation profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phoera Foundation is a £68K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Phoera Foundation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.8% over the last 90 days and 8.5% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Phoera Foundation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glamza PHOERA Foundation Concealer Makeup Full Coverage Matte Brighten Long Lasting UK (104 BUFF BEIGE)
- Price
- £5.99
- Rating
- 4.4/5
- Reviews
- 4,212
- Age
- 7y ago
Glamza PHOERA Foundation Concealer Makeup Full Coverage Matte Brighten Long Lasting UK (102 NUDE)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 4,212
- Age
- 7y ago
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (102 - Nude)
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 2y ago
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (104 - Buff Beige)
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 2y ago
ABRUS - PHOERA Foundation - Flawless Soft Matte Liquid Foundation with 24 HR Oil Control and Concealer Full Coverage Makeup for a Smooth Long-Lasting Look Waterproof 30ml (102 Nude)
- Price
- £6.28
- Rating
- 4.3/5
- Reviews
- 4,566
- Age
- 5y ago
Trending
90-day click momentum
Phoera Full Coverage Liquid Foundation Makeup Long Lasting Matte Finish Oil Control Waterproof Buildable for All Skin Types (porcelain
- Price
- £6.91
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 5mo ago
PHOERA Velvety Matte Foundation Full Coverage Long Wear Liquid Foundation Oil-Free Smooth Finish Makeup Lightweight Buildable for All Skin Types (NATURAL BEIGE)
- Price
- £5.97
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (104 - Buff Beige)
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 2y ago
Glamza Phoera Foundation Full Coverage Makeup Set - 24hr Long Lasting Oil Control - Soft Smooth Matte Flawless Concealer Cream - Inc x2 30ml Foundation & Silicone Blender Sponge (102 Nude)
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 4y ago
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (102 - Nude)
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 2y ago
Newest
by launch datePHOERA Velvety Matte Foundation Full Coverage Long Wear Liquid Foundation Oil-Free Smooth Finish Makeup Lightweight Buildable for All Skin Types (NATURAL BEIGE)
- Price
- £5.97
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Phoera Full Coverage Liquid Foundation Makeup Long Lasting Matte Finish Oil Control Waterproof Buildable for All Skin Types (porcelain
- Price
- £6.91
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 5mo ago
PHOERA Matte Liquid Foundation & Full Coverage Concealer 30ml 24HR Matte Oil Control (Nude + Buff Beige)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 1,654
- Age
- 2y ago
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (102 - Nude)
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 2y ago
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (104 - Buff Beige)
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 90%
Open market
0%
- Glamza34%
- Noble Gifts21%
- Phoera20%
- ABRUS10%
- Junhe9%
- Hilareco5%
- Open — no brand owns it (0%)
Phoera Foundation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Top Phoera Foundation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phoera foundation48K/yr
- phoera foundation full coverage33K/yr
- phoera17K/yr
- phoera makeup5K/yr
What reviews say buyers love and hate about Phoera Foundation
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“So happy with the coverage”
“it feels lovely on your skin”
“Such a good product for an affordable price”
“Lasts all day”
“it's quality is amazing”
What buyers complain about
69% of reviews“Very thick”
“I found this to be quite heavy looking on the skin”
“Found it came out a little darker than I expected”
“a little on the watery side”
“Not the greatest coverage”
Phoera Foundation return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phoera Foundation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
