phoera foundation
Skip itPrices mostly outside the sweet spot ($5.15–$15.64) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,776.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 102K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£5.15–£15.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, phoera foundation is a £68K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
phoera foundation market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 47%
- Out of stock
- 8.8%
- Avg brand age
- 46 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 90%
Open market
0%
- Glamza34%
- Noble Gifts21%
- Phoera20%
- ABRUS10%
- Junhe9%
- Hilareco5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Top phoera foundation search terms
- phoera foundation48K/yr
- phoera foundation full coverage33K/yr
- phoera17K/yr
- phoera makeup5K/yr
Top phoera foundation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glamza PHOERA Foundation Concealer Makeup Full Coverage Matte Brighten Long Lasting UK (104 BUFF BEIGE)
Glamza£5.994.4★4,212 rev
Glamza PHOERA Foundation Concealer Makeup Full Coverage Matte Brighten Long Lasting UK (102 NUDE)
Glamza£6.154.4★4,212 rev
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (102 - Nude)
Noble Gifts£5.914.5★191 rev
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (104 - Buff Beige)
Noble Gifts£5.834.5★191 rev
ABRUS - PHOERA Foundation - Flawless Soft Matte Liquid Foundation with 24 HR Oil Control and Concealer Full Coverage Makeup for a Smooth Long-Lasting Look Waterproof 30ml (102 Nude)
ABRUS£6.284.3★4,566 rev
Newest
by launch date
PHOERA Velvety Matte Foundation Full Coverage Long Wear Liquid Foundation Oil-Free Smooth Finish Makeup Lightweight Buildable for All Skin Types (NATURAL BEIGE)
Phoera£5.977 rev
Phoera Full Coverage Liquid Foundation Makeup Long Lasting Matte Finish Oil Control Waterproof Buildable for All Skin Types (porcelain
Phoera£6.9113 rev
PHOERA Matte Liquid Foundation & Full Coverage Concealer 30ml 24HR Matte Oil Control (Nude + Buff Beige)
Hilareco£10.971,654 rev
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (102 - Nude)
Noble Gifts£5.91191 rev
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (104 - Buff Beige)
Noble Gifts£5.83191 rev
Trending
90-day click momentumPhoera Full Coverage Liquid Foundation Makeup Long Lasting Matte Finish Oil Control Waterproof Buildable for All Skin Types (porcelain
Phoera£6.914.8★
PHOERA Velvety Matte Foundation Full Coverage Long Wear Liquid Foundation Oil-Free Smooth Finish Makeup Lightweight Buildable for All Skin Types (NATURAL BEIGE)
Phoera£5.975.0★
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (104 - Buff Beige)
Noble Gifts£5.834.5★
Glamza Phoera Foundation Full Coverage Makeup Set - 24hr Long Lasting Oil Control - Soft Smooth Matte Flawless Concealer Cream - Inc x2 30ml Foundation & Silicone Blender Sponge (102 Nude)
Glamza£11.704.5★
Noble Gifts - Foundation Full Coverage Foundation Soft Matte Oil Control Foundation Makeup Flawless Smooth Long Lasting 24HR Waterproof and Blendable 30ml (102 - Nude)
Noble Gifts£5.914.5★
What buyers say about phoera foundation
What buyers praise and complain about, mined from review topics.What buyers love
“So happy with the coverage”
“it feels lovely on your skin”
“Such a good product for an affordable price”
“Lasts all day”
“it's quality is amazing”
“the colour is great”
“It's not too heavy”
“Lovely quality so soft”
“Wouldnt use anything else easy application looks good all day covers all imperfections without being heavy”
“blends I mix with moisturiser for a easy to apply natural look really pleased with this foundation”
What buyers complain about
“Very thick”
“I found this to be quite heavy looking on the skin”
“Found it came out a little darker than I expected”
“a little on the watery side”
“Not the greatest coverage”
“was disappointed with this as it went cakey on my skin”
“Not the best foundation”
“The bottle is small”
Top return reasons
Common questions
- Is phoera foundation profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the phoera foundation niche?
- 6 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in phoera foundation?
- Top complaints mined from reviews: Thickness, Weight Heavy, Color. The return rate is 0.2%.
- When does demand for phoera foundation peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the phoera foundation niche?
- Listings span £5.15–£15.64; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 2,777 reviews — the moat a new listing must climb.