Pheromone Perfume for Men

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-29.7%

Conversion, latest week

2.7%

Market size, estimated

£86Ka year

Peak month

December2.0× the quietest month

Top search term

pheromone perfume for men48K searches a year

Listings sell for £19.88 on average, from £5.31 to £77.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £19.88 that is £2K to £5K a year per listing.

Average price

£19.88inside the $15 to $100 sweet spot

Price range

£5.31–£77.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #200 within Fragrances. It carries 5,969 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

88%

Out of stock, average day

30.2%

Average rank

#200in Fragrances

Average rating

3.82 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,969per listing

Listings tracked

26

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months