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Pheromone Perfume for Men

Pheromone Perfume for Men shows low returns (0.5%), but soft demand (-29.7% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 21Growth 10Conversion 34Competition 62Returns 98Price range 84Avg price 87Brand share 55Review moat 24Quality gap 97
This niche Category average · 2,481 niches

Is Pheromone Perfume for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pheromone Perfume for Men is a £86K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 52/100.

Pheromone Perfume for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.7% over the last 90 days and 2.7% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr6K
Search volume / yr-29.7%160K
Conversion rate2.7%
Avg price£19.88

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers14 · 68
Top-5 product click share48%
Open market28%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)12· 1 succeeded
Avg rating3.8★
Avg reviews5,969

Top Pheromone Perfume for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

68

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

22%

  • RawChemistry28%
  • LEXICOCZ17%
  • LunarEclipse10%
  • Ann Summers10%
  • Cupids7%
  • Androstenonum increases sexual desire in women (subliminal perception)6%

Pheromone Perfume for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR2.7%Products26Brands14Top 5 Brands72%OOS Rate30.2%Rating3.8★Reviews5,969Avg BSR#200
8K6KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Top Pheromone Perfume for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pheromone perfume for men48K/yr
  • cupids hypnosis cologne for men42K/yr
  • cupid22K/yr
  • cupids7K/yr
  • cupid cologne for men12K/yr
  • pheromone cologne for men2K/yr
  • cupid hypnosis10K/yr
  • cupid perfume2K/yr
  • cupids cologne7K/yr
  • cupid cologne3K/yr

What reviews say buyers love and hate about Pheromone Perfume for Men

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell63%

Good aroma

Quality-Overall12%

Overall, a great value set with good variety

Value For Money8%

Good deal

Gifting Purpose4%

It's good for a gift

Durability4%

it performs well with decent longevity

What buyers complain about

84% of reviews
Smell44%

weak scent

Durability14%

Doesn't last

Quality-Overall8%

The box is cheaply made

Value For Money7%

Too expensive for what it is

Functionality-Overall3%

Two of the bottles didn't work

Pheromone Perfume for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
53%
2Quality-Overall
11%
3Advertised Vs Actual Product
5%
4Value For Money
4%
5Leak-Proof
4%

Common Pheromone Perfume for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pheromone Perfume for Men 52/100 on Amazon United Kingdom — Worth a look. The niche generates £86K/yr across 26 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -29.7% over the last 90 days.
Search demand for Pheromone Perfume for Men on Amazon United Kingdom peaks in Oct–Dec, where the busiest month runs 2.0× the quietest.