Is pheromone perfume profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the pheromone perfume niche?

19 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in pheromone perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.

When does demand for pheromone perfume peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.9× the quietest.

What does it cost to enter the pheromone perfume niche?

Listings span £3.02–£21.84; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 1,991 reviews — the moat a new listing must climb.

pheromone perfume

Worth a look

Shows beatable incumbent ratings (3.6★), but a small market ($46K/yr) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Good+35.3%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,991.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.17

avg listing price — sweet spot $15–$100

Price range

Okay£3.02–£21.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£46K

£46K/yr · 176K searches

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, pheromone perfume is a £46K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pheromone perfume market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £67K–£89K; units × avg price
Conversion rate: 2.4%
Avg BSR: #351
Page quality: 0%
Prime: 84%
Sponsored: 88%
Out of stock: 29.6%
Avg brand age: 56 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

21%

Ann Summers30%
TINCAI19%
Gerhua13%
MAINT-CÖLLINTEC7%
LunarEclipse6%
RawChemistry3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Open Trend

Top pheromone perfume search terms

pheromone perfume for women122K/yr +41.7%2.9% conv.
pheromone perfume37K/yr +39.8%1.4% conv.
pheromone7K/yr -3.4%0.4% conv.
aphrodisiac perfume6K/yr -33.5%1.6% conv.
pure instinct pheromone perfume5K/yr +5.1%2.6% conv.

All search terms

Top pheromone perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3pcs Pheromone Perfume for Women to Attract Men Venom Pheromone Perfume Roll-On Infused Essential Oil Perfume Cologne 10ml Concentrate Body Perfume Oil

TINCAI£7.513.5★440 rev

Ann Summers Aurora Sunkissed Pheromone Perfume for Women (100ml Eau de Parfum) Long-Lasting Womens Perfume with Coconut & Vanilla Alluring Fragrance to Enhance Attraction Vegan & Cruelty-Free

Ann Summers£14.804.1★26 rev

Ann Summers Aphrodisiac After Dark Pheromone Perfume for Women (100ml Eau de Parfum) Long-Lasting Womens Perfume with Rose & Jasmine Alluring Fragrance to Enhance Attraction Vegan & Cruelty-Free

Ann Summers£14.424.3★27 rev

Pheromone Scent Perfume Pheromone Perfume for Women to Attract Men Long-Lasting Enhanced Scent Mini Hair Mist Perfume Hair And Body Mist Charm Fragrance Pheromones

Gerhua£8.583.1★56 rev

MAINT-CÖLLINTEC Pheromone Perfume for Women 10 ml Roller Pheromone Perfume Wonderful Scent Long Lasting Fragrance

MAINT-CÖLLINTEC£3.263.7★248 rev

Newest

by launch date

Pheromone Perfume for Women - Hair Perfume & Body Mist with Enhanced Scent Long-Lasting Fragrance to Attract Mini Size for Many Occasions

LilyViv£7.728 rev

3mo ago

Liquid London Perfume for Women 3Pcs Pheromone Perfume for Women Venom Scent with Balm

GYMMFK£5.838 rev

4mo ago

SEESUNO 5 Pcs Pheromone Perfume for Women Roll-On Infused Venom Perfume Long Lasting Fragrance

SEESUNO£9.509 rev

6mo ago

Pheromone Perfume for Women 2026 Valentines Day Pheromone Cologne Perfume Oil 50ml Concentrate Body Perfume Oil Long Lasting Gifts for Girlfriends (1PC)

SHEBYOKE£8.5811 rev

7mo ago

Pheromone Perfume for Women 20ML Venom Perfume Body Spray with Natural Pheromones Long-Lasting Magnetic Attraction Enhancer Subtle Scent for Confidence & Allure

LIPPAI£14.666 rev

8mo ago

What buyers say about pheromone perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Beautiful aroma”

Value For Money9%

“Great value for money”

Durability3%

“perfect for using daily”

Quality-Overall2%

“Great product”

Advertised Vs Actual Product2%

“the product is as described”

Suitability Hot Weather1%

“Summer perfect coconut vibe”

Gifting Purpose1%

“great gift”

Size-Overall1%

“nice handbag size”

Ease Of Use0%

“handy if youre taking it out on the small handbag”

Weight Light0%

“Its light, feminine, and gets me loads of compliments”

What buyers complain about

Smell47%

“Very weak smell”

Durability12%

“Didn't last”

Value For Money10%

“Not worth money”

Advertised Vs Actual Product6%

“Not as described”

Functionality-Overall5%

“Did not work”

Quality-Overall2%

“more like a cheap air freshener”

Leak-Proof2%

“Leakage”

Strength2%

“Not very strong”

Natural Resource Wastage1%

“Waste of money”

Ethical Trade/Fair Trade1%

“i was scammed”

Top return reasons

Smell69%

Advertised Vs Actual Product6%

Leak-Proof6%

Quality-Overall4%

Product Condition3%

Durability2%

Defective Material/Parts2%

Dilute/Watery1%

Strength1%

Ease Of Use1%

Common questions

Is pheromone perfume profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the pheromone perfume niche?: 19 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in pheromone perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
When does demand for pheromone perfume peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
What does it cost to enter the pheromone perfume niche?: Listings span £3.02–£21.84; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 1,991 reviews — the moat a new listing must climb.