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Pheromone Perfume

Pheromone Perfume shows beatable incumbent ratings (3.6★), but a small market ($46K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

Market size 12Growth 60Conversion 29Competition 47Returns 99Price range 36Avg price 43Brand share 49Review moat 45Quality gap 99
This niche Category average · 2,481 niches

Is Pheromone Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pheromone Perfume is a £46K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Pheromone Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.3% over the last 90 days and 2.4% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr8K
Search volume / yr+35.3%176K
Conversion rate2.4%
Avg price£11.17

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers19 · 25
Top-5 product click share57%
Open market24%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement88%
New entrants (1y)11· 1 succeeded
Avg rating3.6★
Avg reviews1,991

Top Pheromone Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

21%

  • Ann Summers30%
  • TINCAI19%
  • Gerhua13%
  • MAINT-CÖLLINTEC7%
  • LunarEclipse6%
  • RawChemistry3%

Pheromone Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR2.4%Products25Brands19Top 5 Brands76%OOS Rate29.6%Rating3.6★Reviews1,991Avg BSR#351
18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Top Pheromone Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pheromone perfume for women122K/yr
  • pheromone perfume37K/yr
  • pheromone7K/yr
  • aphrodisiac perfume6K/yr
  • pure instinct pheromone perfume5K/yr

What reviews say buyers love and hate about Pheromone Perfume

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Smell74%

Beautiful aroma

Value For Money9%

Great value for money

Durability3%

perfect for using daily

Quality-Overall2%

Great product

Advertised Vs Actual Product2%

the product is as described

What buyers complain about

89% of reviews
Smell47%

Very weak smell

Durability12%

Didn't last

Value For Money10%

Not worth money

Advertised Vs Actual Product6%

Not as described

Functionality-Overall5%

Did not work

Pheromone Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
69%
2Advertised Vs Actual Product
6%
3Leak-Proof
6%
4Quality-Overall
4%
5Product Condition
3%

Common Pheromone Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pheromone Perfume 51/100 on Amazon United Kingdom — Worth a look. The niche generates £46K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved +35.3% over the last 90 days.
Search demand for Pheromone Perfume on Amazon United Kingdom peaks in Jul–Aug–Sep–Oct, where the busiest month runs 2.9× the quietest.