Petroleum Jelly
prices mostly outside the sweet spot ($1.28–$14.71) — Petroleum Jelly doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Petroleum Jelly profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Petroleum Jelly is a £210K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May. Verdict: Skip it — 40/100.
Petroleum Jelly: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.5% over the last 90 days and 20.1% of searches end in a purchase.
£210K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Petroleum Jelly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cotton Tree Petroleum Jelly Original | Fragrance Free Dermatologically Tested Hypoallergenic Soothing Barrier Protection For Dry Skin & Chapped Lips (284g)
- Price
- £2.11
- Rating
- 4.7/5
- Reviews
- 1,995
- Age
- 15y ago
Vaseline Original Pure Petroleum Jelly
- Price
- £1.28
- Rating
- 4.7/5
- Reviews
- 19,302
- Age
- 18y ago
Nuagé Original Petroleum Jelly | For Hydration Moisture & Barrier Care Protection Against Dry Cracked Skin & Chapped Lips (250g)
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 887
- Age
- 9y ago
Cotton Tree Cocoa Butter Petroleum Jelly | Soothing & Hydrating Scented Barrier Protection For Dry Skin & Chapped Lips (226g)
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 13y ago
ICAN LONDON 100% PURE PETROLEUM JELLY ORIGINAL 368G
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 5y ago
Trending
90-day click momentum
Mystic Moments | Petroleum Jelly | Soothing Moisturiser for Dry & Cracked Skin | Protects Against Windburn Chapping & Minor Burns | Nappy Rash Relief | Skin Barrier Balm | 500g
- Price
- £6.68
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 11y ago
Vaseline Original Pure Petroleum Jelly
- Price
- £1.28
- Rating
- 4.7/5
- Reviews
- 19,302
- Age
- 18y ago
Petroleum Jelly 1kg Pure Moisturising Barrier Balm | Large Tub for Dry Skin Tattoos Feet Hands & Body | Vegan Fragrance-Free Skincare - OMOGE PURE
- Price
- £14.71
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Zopper Petroleum Jelly Unscented 226ml Pack of 3 | Smooth and Nourish | Fragrance Free & Lanolin Free | Essential Body Skin Care Solution for Everyday
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 3y ago
Cotton Tree Cocoa Butter Petroleum Jelly | Soothing & Hydrating Scented Barrier Protection For Dry Skin & Chapped Lips (226g)
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 13y ago
Newest
by launch datePetroleum Jelly 1kg Pure Moisturising Barrier Balm | Large Tub for Dry Skin Tattoos Feet Hands & Body | Vegan Fragrance-Free Skincare - OMOGE PURE
- Price
- £14.71
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
284g Petroleum Jelly - Traditional Skin Protectant for Sports and First Aid Uses
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Zopper Petroleum Jelly Unscented 226ml Pack of 3 | Smooth and Nourish | Fragrance Free & Lanolin Free | Essential Body Skin Care Solution for Everyday
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 3y ago
Cotton Tree Petroleum Jelly Fragranced With Cocoa Butter 226g - Pack of 3
- Price
- £5.29
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5y ago
ICAN LONDON 100% PURE PETROLEUM JELLY ORIGINAL 368G
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
90
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Cotton Tree41%
- Vaseline33%
- NUAGÉ10%
- ICAN LONDON4%
- SuperGift.com3%
- Mystic Moments3%
- Open — no brand owns it (2 brands, 5%)
Petroleum Jelly demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 2.2×
Top Petroleum Jelly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- petroleum jelly133K/yr
- petroleum jelly large10K/yr
- blue seal vaseline5K/yr
- petroleum jelly tube4K/yr
- large vaseline tub3K/yr
- vaseline blue seal4K/yr
- cotton tree petroleum jelly3K/yr
- petrolatum3K/yr
- petroleum jelly large tub3K/yr
What reviews say buyers love and hate about Petroleum Jelly
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent value”
“Decent quality”
“Does the job”
“it's really good to good the moisturise the skin”
“Easy to use”
What buyers complain about
77% of reviews“Wrong size”
“a bit to greasy”
“The smell is very different to branded version”
“After application, it doesn't feel like I've put anything on”
“I didnt realise that the company tested on animals”
Petroleum Jelly return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Petroleum Jelly questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
