Peter Thomas Roth

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months

385K

Growth, 90 days vs prior 90

-54.6%

Conversion, latest week

5.5%

Market size, estimated

£338Ka year

Peak month

August3.3× the quietest month

Top search term

peter thomas roth instant firmx eye130K searches a year

Listings sell for £15.79 on average, from £5.53 to £35.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.79 that is £8K to £12K a year per listing.

Average price

£15.79inside the $15 to $100 sweet spot

Price range

£5.53–£35.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #286 within Make-up. It carries 2,331 reviews at 3.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

29.3%

Average rank

#286in Make-up

Average rating

3.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,331per listing

Listings tracked

34

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months