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Personalised Mirror

Fail

Shoppers spend an estimated $308 a year here, so Personalised Mirror is a Fail.

Flapen Score
22
22 / 100
Ranks 2,474 of 2,481 Beauty niches · −25 vs the category median of 47
Market size
£308/yr9K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 4 sellers

Flapen Score

Personalised Mirror against its category

The dotted line is the Beauty average. Past it, Personalised Mirror is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Mirror market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Mirror 9K times last year and spent an estimated £308. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
0.7%
Market size, estimated
£308a year
Peak month
December4.9× the quietest month
Top search term
personalised mirror8K searches a year

02 · Price

A sale here is worth £5.05.

Listings sell for £5.05 on average, from £4.53 to £6.13. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £5.05 that is £0 to £505 a year per listing.

Average price
£5.05under the $15 to $100 sweet spot
Price range
£4.53–£6.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£505
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #51 within Tools & Accessories. It carries 300 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
40%
Out of stock, average day
3.0%
Average rank
#51in Tools & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Personalised Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 221%
  • Brand 320%
  • Brand 415%
  • Open — no brand owns it (0%)

Demand

Personalised Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Reviews and returns

What reviews say buyers love and hate about Personalised Mirror

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Compactness”
0.2%of orders come back
“Unacceptable compact for a present”
A buyer, on “Compactness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Personalised Mirror questions

Answered from the same tracked data.