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Personalised Make Up Bag

Fail

Shoppers spend an estimated $9K a year here, so Personalised Make Up Bag is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£9K/yr137K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
45%top-5 click share · 16 brands · 19 sellers

Flapen Score

Personalised Make Up Bag against its category

The dotted line is the Beauty average. Past it, Personalised Make Up Bag is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Make Up Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Make Up Bag 137K times last year and spent an estimated £9K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
0.9%
Market size, estimated
£9Ka year
Peak month
December5.7× the quietest month
Top search term
personalised make up bag37K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £2.48 to £21.32. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £7.76 that is £0 to £776 a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£2.48–£21.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£776
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #366 within Tools & Accessories. It carries 464 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
75%
Out of stock, average day
18.8%
Average rank
#366in Tools & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
28

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Personalised Make Up Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

24%

  • Brand 127%
  • Brand 215%
  • Brand 315%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Personalised Make Up Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Personalised Make Up Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised make up bag37K/yr
  • initial make up bag20K/yr
  • personalised makeup bag19K/yr
  • personalised wash bag10K/yr
  • personalised toiletry bag10K/yr
  • personalised cosmetic bag9K/yr
  • personalised make up bags for women10K/yr
  • personalised makeup bags4K/yr
  • makeup bag personalised4K/yr
  • initial makeup bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Make Up Bag

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Bigger than I had expected”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Personalised Make Up Bag questions

Answered from the same tracked data.