Peroxide 40 Vol
prices mostly outside the sweet spot ($1.32–$9.45) — Peroxide 40 Vol doesn't clear our bar today.
Flapen Score
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Is Peroxide 40 Vol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Peroxide 40 Vol is a £68K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 36/100.
Peroxide 40 Vol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.9% over the last 90 days and 14.9% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Peroxide 40 Vol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jerome Russell Bblonde Cream Peroxide 40 Volume 12% Peroxide Lifts 8-9 Levels 75ml
- Price
- £1.32
- Rating
- 4.7/5
- Reviews
- 8,549
- Age
- 13y ago
ICAN LONDON PROFESSIONAL CREAM PEROXIDE 40 VOLUME 12% 1000 ML (1 LITRE)
- Price
- £6.15
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 6y ago
Valquer Stabilized Hydrogen Peroxide Cream 40 Volume 12% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 2,432
- Age
- 6y ago
WELLA WELLOXON PERFECT PEROXIDE DEVELOPER 12% 40VOL 1000ML
- Price
- £9.45
- Rating
- 4.8/5
- Reviews
- 1,618
- Age
- 13y ago
Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 4y ago
Trending
90-day click momentumValquer Stabilized Hydrogen Peroxide Cream 40 Volume 12% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 2,432
- Age
- 6y ago
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago
Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 4y ago
VALQUER Premium Stabilized Cream Peroxide 30 Vol 9% | Professional Oxidizing Cream for Hair Coloring & Bleaching | Vegan Formula with Natural Ingredients | Salon Use | 1L
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 1,039
- Age
- 6y ago
WELLA WELLOXON PERFECT PEROXIDE DEVELOPER 12% 40VOL 1000ML
- Price
- £9.45
- Rating
- 4.8/5
- Reviews
- 1,618
- Age
- 13y ago
Newest
by launch date
Jerome Russell Bblonde High Lift POWDER BLEACH | Lifts Up To 67 Shades | Salon-Quality Blonding System | Hair Lightening Kit for Blonde to Dark Brown Hair | Vegan | Pack of 6 Sachets
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 9,002
- Age
- 2y ago
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago
Jerome Russell Bblonde Maximum Lift Cream Peroxide 20 Vol - Permanent Blonde Hair Dye for Blonde to Light Brown Hair Colour & Bleach with 6% Peroxide & Avocado Oil Lifts 4-5 Shades 75ml
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 8,549
- Age
- 4y ago
Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 4y ago
Truzone Cream Peroxide 12% 40vol 1000ml
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
111
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Jerome Russell33%
- ICAN LONDON20%
- Valquer Laboratorios16%
- Wella Professionals13%
- Colour Culture7%
- FANOLA6%
- Open — no brand owns it (3 brands, 6%)
Peroxide 40 Vol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Peroxide 40 Vol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- peroxide 40 vol18K/yr
- 40 volume developer15K/yr
- jerome russell bblonde 40 vol15K/yr
- 12% percent peroxide for hair5K/yr
- 40 vol peroxide6K/yr
- cream peroxide 40 vol5K/yr
- 12% peroxide3K/yr
- 40vol cream peroxide developer4K/yr
- developer 40 vol3K/yr
- hydrogen peroxide 40%3K/yr
What reviews say buyers love and hate about Peroxide 40 Vol
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Quality, good price and quick delivery”
“Good value for money”
“Does the job”
“It gives a good lift”
“it did a good job of coloring”
What buyers complain about
81% of reviews“the product had seeped out”
“it doesn't seem to colour my greys at all”
“and days later I got a rash that might be related to this”
“Overpriced”
“Peroxide”
Peroxide 40 Vol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Peroxide 40 Vol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
