peroxide 40 vol
Skip itPrices mostly outside the sweet spot ($1.32–$9.45) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,961.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 78K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Price range
Bad£1.32–£9.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peroxide 40 vol is a £68K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
peroxide 40 vol market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £74K–£89K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 2.4%
- Avg brand age
- 77 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
111
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Jerome Russell33%
- ICAN LONDON20%
- Valquer Laboratorios16%
- Wella Professionals13%
- Colour Culture7%
- FANOLA6%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top peroxide 40 vol search terms
- peroxide 40 vol18K/yr
- 40 volume developer15K/yr
- jerome russell bblonde 40 vol15K/yr
- 12% percent peroxide for hair5K/yr
- 40 vol peroxide6K/yr
- cream peroxide 40 vol5K/yr
- 12% peroxide3K/yr
- 40vol cream peroxide developer4K/yr
- developer 40 vol3K/yr
- hydrogen peroxide 40%3K/yr
Top peroxide 40 vol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jerome Russell Bblonde Cream Peroxide 40 Volume 12% Peroxide Lifts 8-9 Levels 75ml
Jerome Russell£1.324.7★8,549 rev
ICAN LONDON PROFESSIONAL CREAM PEROXIDE 40 VOLUME 12% 1000 ML (1 LITRE)
ICAN LONDON£6.154.6★974 rev
Valquer Stabilized Hydrogen Peroxide Cream 40 Volume 12% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
Valquer Laboratorios£7.704.6★2,432 rev
WELLA WELLOXON PERFECT PEROXIDE DEVELOPER 12% 40VOL 1000ML
Wella Professionals£9.454.8★1,618 rev
Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
Colour Culture£4.504.6★486 rev
Newest
by launch date
Jerome Russell Bblonde High Lift POWDER BLEACH | Lifts Up To 67 Shades | Salon-Quality Blonding System | Hair Lightening Kit for Blonde to Dark Brown Hair | Vegan | Pack of 6 Sachets
Jerome Russell£4.319,002 rev
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
Valquer Laboratorios£5.923,317 rev
Jerome Russell Bblonde Maximum Lift Cream Peroxide 20 Vol - Permanent Blonde Hair Dye for Blonde to Light Brown Hair Colour & Bleach with 6% Peroxide & Avocado Oil Lifts 4-5 Shades 75ml
Jerome Russell£1.528,549 rev
Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
Colour Culture£4.50486 rev
Truzone Cream Peroxide 12% 40vol 1000ml
Truzone Beauty£7.2869 rev
Trending
90-day click momentumValquer Stabilized Hydrogen Peroxide Cream 40 Volume 12% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
Valquer Laboratorios£7.704.6★
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
Valquer Laboratorios£5.924.5★
Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
Colour Culture£4.504.6★
VALQUER Premium Stabilized Cream Peroxide 30 Vol 9% | Professional Oxidizing Cream for Hair Coloring & Bleaching | Vegan Formula with Natural Ingredients | Salon Use | 1L
Valquer Laboratorios£3.934.6★
WELLA WELLOXON PERFECT PEROXIDE DEVELOPER 12% 40VOL 1000ML
Wella Professionals£9.454.8★
What buyers say about peroxide 40 vol
What buyers praise and complain about, mined from review topics.What buyers love
“Quality, good price and quick delivery”
“Good value for money”
“Does the job”
“It gives a good lift”
“it did a good job of coloring”
“To be fair it was nice and creamy and did dye my hair to the desired colour, however after doing a strand test for only 20 minutes, my scalp was very red”
“I find the coverage is great”
“Strong and durable bottle”
“develops colour very well”
“Plus side, not an overpowering smell, creamy feel”
What buyers complain about
“the product had seeped out”
“it doesn't seem to colour my greys at all”
“and days later I got a rash that might be related to this”
“Overpriced”
“Peroxide”
“It doesnt do anything”
“Very strong smell and damages hair”
“Product was watery and likely old/broken down”
“Very misleading”
“i did also damage my hair really bad so be very careful”
Top return reasons
Common questions
- Is peroxide 40 vol profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 18 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the peroxide 40 vol niche?
- 9 brands and 111 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in peroxide 40 vol?
- Top complaints mined from reviews: Leak-Proof, Color, Allergies. The return rate is 0.1%.
- When does demand for peroxide 40 vol peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the peroxide 40 vol niche?
- Listings span £1.32–£9.45; the average listing price is £5.90 (sweet spot $15–$100). The average incumbent carries 2,962 reviews — the moat a new listing must climb.