Peroxide 40 Vol
FailPrices span $1.32–$9.45, mostly outside the sweet spot, so Peroxide 40 Vol is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £68K/yr78K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 111 sellers
Flapen Score
Peroxide 40 Vol against its category
The dotted line is the Beauty average. Past it, Peroxide 40 Vol is stronger. Inside it, weaker.
Market
The Peroxide 40 Vol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peroxide 40 Vol 78K times last year and spent an estimated £68K. The top 5 brands take 88% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £68Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- peroxide 40 vol18K searches a year
02 · Price
A sale here is worth £5.90.
Listings sell for £5.90 on average, from £1.32 to £9.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.90 that is £4K to £6K a year per listing.
- Average price
- £5.90under the $15 to $100 sweet spot
- Price range
- £1.32–£9.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #135 within Hair Colour. It carries 2,962 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 2.4%
- Average rank
- #135in Hair Colour
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,962per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Peroxide 40 Vol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jerome Russell Bblonde Cream Peroxide 40 Volume 12% Peroxide Lifts 8-9 Levels 75ml
- Price
- £1.32
- Rating
- 4.7/5
- Reviews
- 8,549
- Age
- 13y ago

ICAN LONDON PROFESSIONAL CREAM PEROXIDE 40 VOLUME 12% 1000 ML (1 LITRE)
- Price
- £6.15
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 6y ago

Valquer Stabilized Hydrogen Peroxide Cream 40 Volume 12% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 2,432
- Age
- 6y ago

WELLA WELLOXON PERFECT PEROXIDE DEVELOPER 12% 40VOL 1000ML
- Price
- £9.45
- Rating
- 4.8/5
- Reviews
- 1,618
- Age
- 13y ago

Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 4y ago
Trending
estimated 90-day click momentum
Valquer Stabilized Hydrogen Peroxide Cream 40 Volume 12% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 2,432
- Age
- 6y ago

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago

Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 4y ago

VALQUER Premium Stabilized Cream Peroxide 30 Vol 9% | Professional Oxidizing Cream for Hair Coloring & Bleaching | Vegan Formula with Natural Ingredients | Salon Use | 1L
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 1,039
- Age
- 6y ago

WELLA WELLOXON PERFECT PEROXIDE DEVELOPER 12% 40VOL 1000ML
- Price
- £9.45
- Rating
- 4.8/5
- Reviews
- 1,618
- Age
- 13y ago
Newest
by launch date
Jerome Russell Bblonde High Lift POWDER BLEACH | Lifts Up To 67 Shades | Salon-Quality Blonding System | Hair Lightening Kit for Blonde to Dark Brown Hair | Vegan | Pack of 6 Sachets
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 9,002
- Age
- 2y ago

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago

Jerome Russell Bblonde Maximum Lift Cream Peroxide 20 Vol - Permanent Blonde Hair Dye for Blonde to Light Brown Hair Colour & Bleach with 6% Peroxide & Avocado Oil Lifts 4-5 Shades 75ml
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 8,549
- Age
- 4y ago

Colour Culture Cream Peroxide 12% 40 Volume-250ml Hydrogen Peroxide Developer for Hair Colouring & Bleaching Lifts 8-9 Levels Works with All Brands of Hair Bleach Colour/Tint & Lightening Powder
- Price
- £4.50
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 4y ago

Truzone Cream Peroxide 12% 40vol 1000ml
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
111
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
6%
- Jerome Russell33%
- ICAN LONDON20%
- Valquer Laboratorios16%
- Wella Professionals13%
- Colour Culture7%
- FANOLA6%
- Open — no brand owns it (3 brands, 6%)
Demand
Peroxide 40 Vol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Peroxide 40 Vol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peroxide 40 vol18K/yr
- 40 volume developer15K/yr
- jerome russell bblonde 40 vol15K/yr
- 12% percent peroxide for hair5K/yr
- 40 vol peroxide6K/yr
- cream peroxide 40 vol5K/yr
- 12% peroxide3K/yr
- 40vol cream peroxide developer4K/yr
- developer 40 vol3K/yr
- hydrogen peroxide 40%3K/yr
Reviews and returns
What reviews say buyers love and hate about Peroxide 40 Vol
We read the reviews and the return reasons for every product selling here.
“the product had seeped out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peroxide 40 Vol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









