Peroxide 20 Vol
FailPrices span $1.52–$9.46, mostly outside the sweet spot, so Peroxide 20 Vol is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £65K/yr47K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 119 sellers
Flapen Score
Peroxide 20 Vol against its category
The dotted line is the Beauty average. Past it, Peroxide 20 Vol is stronger. Inside it, weaker.
Market
The Peroxide 20 Vol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peroxide 20 Vol 47K times last year and spent an estimated £65K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 22.3% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 22.3%
- Market size, estimated
- £65Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- peroxide 20 vol18K searches a year
02 · Price
A sale here is worth £6.24.
Listings sell for £6.24 on average, from £1.52 to £9.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.24 that is £5K to £6K a year per listing.
- Average price
- £6.24under the $15 to $100 sweet spot
- Price range
- £1.52–£9.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #42 within Hair Colour. It carries 2,766 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 92%
- Out of stock, average day
- 7.7%
- Average rank
- #42in Hair Colour
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,766per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Peroxide 20 Vol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Welloxon Perfect 6.0% 1000 ml
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 10,030
- Age
- 7y ago

S-PRO Cream Peroxide 6%/20V 1L (Salon Services) Ivory
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 2,976
- Age
- 6y ago

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago

WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 3y ago

Jerome Russell Bblonde Maximum Lift Cream Peroxide 20 Vol - Permanent Blonde Hair Dye for Blonde to Light Brown Hair Colour & Bleach with 6% Peroxide & Avocado Oil Lifts 4-5 Shades 75ml
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 8,549
- Age
- 4y ago
Trending
estimated 90-day click momentum
WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 3y ago

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago

Knight & Wilson Colour Freedom Professional Blonde Hair Developer 6% 20 VOL Cream Peroxide Conditioning Formula 1000ml
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Wella Welloxon Oxidantions Cream 6% 60 ml 2 Pack (2 x 0.06 l)
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 4y ago

Wella Welloxon Perfect 6.0% 1000 ml
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 10,030
- Age
- 7y ago
Newest
by launch date
Knight & Wilson Colour Freedom Professional Blonde Hair Developer 6% 20 VOL Cream Peroxide Conditioning Formula 1000ml
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 3y ago

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago

Wella Welloxon Oxidantions Cream 6% 60 ml 2 Pack (2 x 0.06 l)
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 4y ago

Knight & Wilson Colour Freedom Blonde Developer 6% 20VOL. Permanent lightening high lift Cream Developer For use with Colour Freedom Ultra Lifting Powder Bleach. 75ml
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
119
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
7%
- Wella Professionals42%
- Toulifly20%
- Valquer Laboratorios13%
- ICAN LONDON9%
- Jerome Russell6%
- FANOLA4%
- Open — no brand owns it (2 brands, 7%)
Demand
Peroxide 20 Vol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Peroxide 20 Vol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peroxide 20 vol18K/yr
- wella welloxon perfect 6 percent 20 vol7K/yr
- wella 6%7K/yr
- 6% peroxide5K/yr
- 20 vol peroxide4K/yr
- 20 vol developer3K/yr
- peroxide 6%3K/yr
- 6% vol developer770/yr
- 6% peroxide developer129/yr
- 6% vol peroxide186/yr
Reviews and returns
What reviews say buyers love and hate about Peroxide 20 Vol
We read the reviews and the return reasons for every product selling here.
“the product had seeped out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peroxide 20 Vol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









