Peroxide 20 Vol
prices mostly outside the sweet spot ($1.52–$9.46) — Peroxide 20 Vol doesn't clear our bar today.
Flapen Score
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Is Peroxide 20 Vol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Peroxide 20 Vol is a £65K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 36/100.
Peroxide 20 Vol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.9% over the last 90 days and 22.3% of searches end in a purchase.
£65K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Peroxide 20 Vol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Welloxon Perfect 6.0% 1000 ml
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 10,030
- Age
- 7y ago
S-PRO Cream Peroxide 6%/20V 1L (Salon Services) Ivory
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 2,976
- Age
- 6y ago
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago
WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 3y ago
Jerome Russell Bblonde Maximum Lift Cream Peroxide 20 Vol - Permanent Blonde Hair Dye for Blonde to Light Brown Hair Colour & Bleach with 6% Peroxide & Avocado Oil Lifts 4-5 Shades 75ml
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 8,549
- Age
- 4y ago
Trending
90-day click momentumWELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 3y ago
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago
Knight & Wilson Colour Freedom Professional Blonde Hair Developer 6% 20 VOL Cream Peroxide Conditioning Formula 1000ml
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Wella Welloxon Oxidantions Cream 6% 60 ml 2 Pack (2 x 0.06 l)
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 4y ago
Wella Welloxon Perfect 6.0% 1000 ml
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 10,030
- Age
- 7y ago
Newest
by launch dateKnight & Wilson Colour Freedom Professional Blonde Hair Developer 6% 20 VOL Cream Peroxide Conditioning Formula 1000ml
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 3y ago
VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 3,317
- Age
- 3y ago
Wella Welloxon Oxidantions Cream 6% 60 ml 2 Pack (2 x 0.06 l)
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 4y ago
Knight & Wilson Colour Freedom Blonde Developer 6% 20VOL. Permanent lightening high lift Cream Developer For use with Colour Freedom Ultra Lifting Powder Bleach. 75ml
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
119
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Wella Professionals42%
- Toulifly20%
- Valquer Laboratorios13%
- ICAN LONDON9%
- Jerome Russell6%
- FANOLA4%
- Open — no brand owns it (2 brands, 7%)
Peroxide 20 Vol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Peroxide 20 Vol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- peroxide 20 vol18K/yr
- wella welloxon perfect 6 percent 20 vol7K/yr
- wella 6%7K/yr
- 6% peroxide5K/yr
- 20 vol peroxide4K/yr
- 20 vol developer3K/yr
- peroxide 6%3K/yr
- 6% vol developer770/yr
- 6% peroxide developer129/yr
- 6% vol peroxide186/yr
What reviews say buyers love and hate about Peroxide 20 Vol
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good value for money”
“Very impressed and very good quality bleach”
“Does the job”
“To be fair it was nice and creamy and did dye my hair to the desired colour, however after doing a strand test for only 20 minutes, my scalp was very red”
“Strong and durable bottle”
What buyers complain about
90% of reviews“the product had seeped out”
“it doesn't seem to colour my greys at all”
“Product was watery and likely old/broken down”
“It doesnt do anything”
“Didnt burn my hair”
Peroxide 20 Vol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Peroxide 20 Vol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
