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Peroxide 20 Vol

Fail

Prices span $1.52–$9.46, mostly outside the sweet spot, so Peroxide 20 Vol is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£65K/yr47K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 119 sellers

Flapen Score

Peroxide 20 Vol against its category

The dotted line is the Beauty average. Past it, Peroxide 20 Vol is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peroxide 20 Vol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peroxide 20 Vol 47K times last year and spent an estimated £65K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 22.3% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
22.3%
Market size, estimated
£65Ka year
Peak month
February1.4× the quietest month
Top search term
peroxide 20 vol18K searches a year

02 · Price

A sale here is worth £6.24.

Listings sell for £6.24 on average, from £1.52 to £9.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.24 that is £5K to £6K a year per listing.

Average price
£6.24under the $15 to $100 sweet spot
Price range
£1.52–£9.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #42 within Hair Colour. It carries 2,766 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#42in Hair Colour
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,766per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Peroxide 20 Vol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

119

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 142%
  • Brand 220%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Peroxide 20 Vol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peroxide 20 Vol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peroxide 20 vol18K/yr
  • wella welloxon perfect 6 percent 20 vol7K/yr
  • wella 6%7K/yr
  • 6% peroxide5K/yr
  • 20 vol peroxide4K/yr
  • 20 vol developer3K/yr
  • peroxide 6%3K/yr
  • 6% vol developer770/yr
  • 6% peroxide developer129/yr
  • 6% vol peroxide186/yr

Reviews and returns

What reviews say buyers love and hate about Peroxide 20 Vol

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
30%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“the product had seeped out”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peroxide 20 Vol questions

Answered from the same tracked data.