Is peroxide 20 vol profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).

How competitive is the peroxide 20 vol niche?

8 brands and 119 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in peroxide 20 vol?

Top complaints mined from reviews: Leak-Proof, Color, Dilute/Watery. The return rate is 0.2%.

When does demand for peroxide 20 vol peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the peroxide 20 vol niche?

Listings span £1.52–£9.46; the average listing price is £6.24 (sweet spot $15–$100). The average incumbent carries 2,766 reviews — the moat a new listing must climb.

peroxide 20 vol

Skip it

Prices mostly outside the sweet spot ($1.52–$9.46) — this niche doesn't clear our bar today.

Conversion

Incredible22.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,765.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.24

avg listing price — sweet spot $15–$100

Market size

Bad£65K

£65K/yr · 47K searches

Price range

Bad£1.52–£9.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, peroxide 20 vol is a £65K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

peroxide 20 vol market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £62K–£78K; units × avg price
Conversion rate: 22.3%
Avg BSR: #42
Page quality: 0%
Prime: 92%
Sponsored: 62%
Out of stock: 7.7%
Avg brand age: 74 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

119

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Wella Professionals42%
Toulifly20%
Valquer Laboratorios13%
ICAN LONDON9%
Jerome Russell6%
FANOLA4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top peroxide 20 vol search terms

peroxide 20 vol18K/yr -7.6%14.8% conv.
wella welloxon perfect 6 percent 20 vol7K/yr -8.4%22.2% conv.
wella 6%7K/yr -16.4%25.3% conv.
6% peroxide5K/yr -4.4%22.5% conv.
20 vol peroxide4K/yr -8.6%19.7% conv.
20 vol developer3K/yr -16.2%18.4% conv.
peroxide 6%3K/yr -4.5%16.3% conv.
6% vol developer770/yr +120.2%29.1% conv.
6% peroxide developer129/yr -34.2%12.0% conv.
6% vol peroxide186/yr -60.0%0.0% conv.

All search terms

Top peroxide 20 vol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Welloxon Perfect 6.0% 1000 ml

Wella Professionals£8.984.8★10,030 rev

S-PRO Cream Peroxide 6%/20V 1L (Salon Services) Ivory

Toulifly£7.104.7★2,976 rev

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.

Valquer Laboratorios£5.924.5★3,317 rev

WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml

Wella Professionals£8.734.7★314 rev

Jerome Russell Bblonde Maximum Lift Cream Peroxide 20 Vol - Permanent Blonde Hair Dye for Blonde to Light Brown Hair Colour & Bleach with 6% Peroxide & Avocado Oil Lifts 4-5 Shades 75ml

Jerome Russell£1.524.7★8,549 rev

Newest

by launch date

Knight & Wilson Colour Freedom Professional Blonde Hair Developer 6% 20 VOL Cream Peroxide Conditioning Formula 1000ml

Knight & Wilson£7.3460 rev

9mo ago

WELLA PROFESSIONALS Welloxon Perfect Cream Developer 6% (20 Vol.) 1000 ml

Wella Professionals£8.73314 rev

3y ago

VALQUER Stabilized Hydrogen Peroxide Cream 20 Volume 6% Oxidizer for Permanent Hair Coloring and Bleaching. Vegan Formulation with Natural Ingredients. Professional Use. 1L.

Valquer Laboratorios£5.923,317 rev

3y ago

Wella Welloxon Oxidantions Cream 6% 60 ml 2 Pack (2 x 0.06 l)

Wella Professionals£6.631,136 rev

4y ago

Knight & Wilson Colour Freedom Blonde Developer 6% 20VOL. Permanent lightening high lift Cream Developer For use with Colour Freedom Ultra Lifting Powder Bleach. 75ml

Knight & Wilson£1.74578 rev

4y ago

What buyers say about peroxide 20 vol

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Good value for money”

Quality-Overall23%

“Very impressed and very good quality bleach”

Advertised Vs Actual Product18%

“Does the job”

Suitability Colored Hair4%

“To be fair it was nice and creamy and did dye my hair to the desired colour, however after doing a strand test for only 20 minutes, my scalp was very red”

Durability3%

“Strong and durable bottle”

Hair Styling3%

“Same product than in hairdressers”

Color3%

“Much better than live or other colors”

Efficiency3%

“product works fine”

Ease Of Use2%

“But super easy to use”

Color Fading/Discoloration2%

“develops colour very well”

What buyers complain about

Leak-Proof30%

“the product had seeped out”

Color15%

“it doesn't seem to colour my greys at all”

Dilute/Watery10%

“Product was watery and likely old/broken down”

Functionality-Overall10%

“It doesnt do anything”

Damage/Burn Hair5%

“Didnt burn my hair”

Value For Money5%

“Overpriced”

Moist/Dry5%

“around the cap is wet”

Hair Related5%

“i did also damage my hair really bad so be very careful”

Quality-Overall5%

“I was really surprised at the poor quality of this”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product16%

Leak-Proof14%

Functionality-Overall8%

Color7%

Strength4%

Damage/Burn Hair4%

Quality-Overall3%

Suitability Colored Hair3%

Ease Of Use3%

Common questions

Is peroxide 20 vol profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).
How competitive is the peroxide 20 vol niche?: 8 brands and 119 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in peroxide 20 vol?: Top complaints mined from reviews: Leak-Proof, Color, Dilute/Watery. The return rate is 0.2%.
When does demand for peroxide 20 vol peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the peroxide 20 vol niche?: Listings span £1.52–£9.46; the average listing price is £6.24 (sweet spot $15–$100). The average incumbent carries 2,766 reviews — the moat a new listing must climb.