Perm Rods

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

4.7%

Market size, estimated

£35Ka year

Top search term

perm rods68K searches a year

Listings sell for £6.07 on average, from £3.30 to £11.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.07 that is £607 to £2K a year per listing.

Average price

£6.07under the $15 to $100 sweet spot

Price range

£3.30–£11.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£607–£2K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #184 within Styling Tools. It carries 397 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#184in Styling Tools

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

397per listing

Listings tracked

38

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months