Is perm rods profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 38 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the perm rods niche?

27 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in perm rods?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 1.5%.

What does it cost to enter the perm rods niche?

Listings span £3.30–£11.20; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.

perm rods

Worth a look

Shows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($3.30–$11.20) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great397.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.07

avg listing price — sweet spot $15–$100

Market size

Bad£35K

£35K/yr · 121K searches

Price range

Bad£3.30–£11.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, perm rods is a £35K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

perm rods market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £36K–£49K; units × avg price
Conversion rate: 4.7%
Avg BSR: #184
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 9.3%
Avg brand age: 24 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

43%

Top 20: 81%

Open market

31%

BELICOO15%
flintronic15%
RJMBMUP14%
HZHSSG12%
Kobe8%
WILLBOND5%

Demand

Weekly Amazon search volume, last 14 weeks — -4.0% search growth over the last 90 days.

Open Trend

Top perm rods search terms

perm rods68K/yr +1.6%4.1% conv.
perming rods15K/yr -12.2%3.6% conv.
perm rollers12K/yr -7.9%3.3% conv.
perm rods for short hair10K/yr -6.2%5.2% conv.
perm curlers6K/yr -6.9%4.0% conv.
small perm rods4K/yr -4.5%5.2% conv.
perm rods for long hair5K/yr -34.5%2.0% conv.

All search terms

Top perm rods products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BELICOO 108Pcs Cold Wave Hair Perm Rods Hair Rollers Set 0.9 cm/ 1.5 cm/ 2.2 cm Large Medium Small Hair Curlers Kit for Long & Short Hair Different Hairdressing Styling Tool or DIY (3 Colors)

BELICOO£11.204.1★589 rev

flintronic Perm Rods 60pcs Cold Wave Hair Perm Rods Hair Rollers 1.5cm/0.59 inch Hair Rollers for Natural Hair Short Long Hair Styling Tool

flintronic£5.584.0★47 rev

60 Small Size Hair Curlers 0.35 Inch Rollers Blue Perm Rods Home Perm Kits for Women & Men Natural to Long Hair Styling Tool

HZHSSG£6.854.4★747 rev

flintronic Perm Rods 40pcs Cold Wave Hair Perm Rods Hair Rollers 1.9cm/0.75 inch Hair Rollers for Natural Hair Short Long Hair Styling Tool

flintronic£4.834.0★47 rev

Perm Rods for Short Hair 40 pcs Medium Size Hair Rollers for Long Short Hair Styling Tool Hair Curlers

RJMBMUP£7.623.9★895 rev

Newest

by launch date

Merzio 60 Pcs Perm Rods Set Small Hair Rollers for Short Hair Heatless Hair Curlers for Natural Hair Styling Home Perm Kit for Women and Men (Blue 0.35 Inch)

Merzio£6.040 rev

3mo ago

20pcs Hair Curlers Perm Rods 8.3cm Blue Plastic & Resin Rollers for DIY Styling Heatless Curling Rods for Women and Men Home Hair Styling Kit

Trifletopia£4.031 rev

6mo ago

flintronic Perm Rods 60pcs Cold Wave Hair Perm Rods Hair Rollers 1.5cm/0.59 inch Hair Rollers for Natural Hair Short Long Hair Styling Tool

flintronic£5.5847 rev

7mo ago

flintronic Perm Rods 40pcs Cold Wave Hair Perm Rods Hair Rollers 1.9cm/0.75 inch Hair Rollers for Natural Hair Short Long Hair Styling Tool

flintronic£4.8347 rev

7mo ago

48 Pieces Perm Rods for Short Hair Perming Kit Hair Rollers Perming Rods with Steel Pintail Comb Rat Tail Comb Small Size Hair Curlers for Hairdressing Styling Supplies (0.2 Inch Red)

Briking£5.446 rev

8mo ago

What buyers say about perm rods

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“performance”

Value For Money25%

“Great value”

Advertised Vs Actual Product8%

“As expected”

Ease Of Use8%

“easy to use”

Suitability Straight Hair6%

“I bought these rollers for my wife because she does hairdressingfrom HOME These are good for thick hair not very good with thin hair”

Hair Styling4%

“I was able to curl up my hair no problem”

Hair Growth3%

“excellent on hair and gives curls”

Efficiency3%

“Works well”

Durability1%

“durability of the perming rods along with the 40 rods that I got in the set”

Shape/Style1%

“You get plenty of rollers, papers, and even a rat tail comb included, so it feels like a complete kit for home styling”

What buyers complain about

Stretchability/Expandability/Elasticity15%

“The elastic is not strong enough”

Size-Overall15%

“Small”

Quality-Overall13%

“Poor Quality – Half the Rods Broke”

Strength10%

“Very flimsy”

Ease Of Use8%

“Difficult to use”

Durability8%

“1st time use and break”

Suitability Long Hair6%

“Not so good dont stay in the hair tight very loose”

Suitability Curly Hair6%

“My hair did not curl properly”

Allergies4%

“Honestly don't buy, and this is a serious irritation, I'm fuming, one after the other rubber out cap, bought thinking 90s gen 3 hole rubber holder. didn't pay attention didn't know these existed”

Material Quality4%

“Absolutely useless pieces of plastic that do not do the basic capabilities that theyre meant to do”

Top return reasons

Size-Overall53%

Quality-Overall9%

Suitability Short Hair7%

Functionality-Overall6%

Durability4%

Defective Material/Parts3%

Thin3%

Suitability Long Hair2%

Stretchability/Expandability/Elasticity2%

Grip2%

Common questions

Is perm rods profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 38 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the perm rods niche?: 27 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in perm rods?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 1.5%.
What does it cost to enter the perm rods niche?: Listings span £3.30–£11.20; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.