Perm Lotion
soft demand (-16.3% this quarter) — Perm Lotion doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Perm Lotion profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Perm Lotion is a £85K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Perm Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.3% over the last 90 days and 8.8% of searches end in a purchase.
£85K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Perm Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scott Cornwall Classic Perm Kit with Amino Acid Complex for Permanent Curls and Waves Unscented
- Price
- £7.20
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 1y ago
Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves
- Price
- £8.04
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago
LOREAL DULCIA ADVANCED 0 FOR NATURAL RESISTANT HAIR SINGLE
- Price
- £9.19
- Rating
- 4.5/5
- Reviews
- 434
- Age
- 13y ago
Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 2y ago
Zotos Design Freedom Regular Alkaline Perm for Unisex 1 Application Treatment
- Price
- £11.37
- Rating
- 4.2/5
- Reviews
- 956
- Age
- 13y ago
Trending
90-day click momentumJoanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves
- Price
- £8.04
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago
LOREAL DULCIA ADVANCED 0 FOR NATURAL RESISTANT HAIR SINGLE
- Price
- £9.19
- Rating
- 4.5/5
- Reviews
- 434
- Age
- 13y ago
Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml Duo Pack
- Price
- £14.35
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 5y ago
Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 2y ago
Scott Cornwall Classic Perm Kit with Amino Acid Complex for Permanent Curls and Waves Unscented
- Price
- £7.20
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 1y ago
Newest
by launch dateJoanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves
- Price
- £8.04
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago
Scott Cornwall Classic Perm Kit with Amino Acid Complex for Permanent Curls and Waves Unscented
- Price
- £7.20
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 1y ago
Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 2y ago
Pin Up End Curl At Home Perm Kit End Curl Perm Kit for Small Sections of Hair such as Fringe Ends or Top Layer Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 130ml
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 2y ago
OSMO IKON PERMAWAVE - HAIR PERM KIT - EXTRA BODY ACID PERM - FOR NORMAL / FINE OR TINTED HAIR - MEDIUM TO FIRM - VEGAN FORMULA - TRUE TO ROD SIZE CURLS
- Price
- £11.82
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
37
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Pin-Up29%
- Scott Cornwall21%
- ProBene21%
- L'ORÉAL16%
- Schwarzkopf6%
- Zotos4%
- Open — no brand owns it (2 brands, 3%)
Perm Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Perm Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- perm solution27K/yr
- perm lotion26K/yr
- perm lotion and neutraliser kit14K/yr
- perm solution kit11K/yr
- perm solution and neutraliser5K/yr
- perming solution for hair2K/yr
What reviews say buyers love and hate about Perm Lotion
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“silky with plenty of curls”
“Well worth the money”
“Great kit”
“Works just as it should”
“Quick and easy to use very nice curly hair”
What buyers complain about
74% of reviews“My whole house stinks the worst smell i washed my hair 8 times”
“Misleading ad”
“Didn't work”
“It is expensive for 1 box of end curl”
“Never using again, put wave solution on my hair and it burnt my whole head, stung and made it so red and patchy”
Perm Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Perm Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
