Perm Lotion

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

8.8%

Market size, estimated

£85Ka year

Peak month

April1.4× the quietest month

Top search term

perm solution27K searches a year

Listings sell for £11.50 on average, from £5.96 to £27.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.50 that is £3K to £6K a year per listing.

Average price

£11.50under the $15 to $100 sweet spot

Price range

£5.96–£27.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #138 within Hair Perms & Texturisers. It carries 446 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

44%

Out of stock, average day

7.3%

Average rank

#138in Hair Perms & Texturisers

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

446per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months