Perm Kit

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months

341K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

8.0%

Market size, estimated

£300Ka year

Peak month

February1.4× the quietest month

Top search term

perm kit116K searches a year

Listings sell for £10.97 on average, from £5.46 to £27.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.97 that is £11K to £14K a year per listing.

Average price

£10.97under the $15 to $100 sweet spot

Price range

£5.46–£27.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£11K–£14K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #33 within Hair Perms & Texturisers. It carries 723 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

74%

Out of stock, average day

2.2%

Average rank

#33in Hair Perms & Texturisers

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

723per listing

Listings tracked

19

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months