Is perm kit profitable to sell on Amazon United Kingdom?

The niche generates £300K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the perm kit niche?

13 brands and 39 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in perm kit?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for perm kit peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the perm kit niche?

Listings span £5.46–£27.15; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.

perm kit

Worth a look

Shows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good723.16

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.46–£27.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£300K

£300K/yr · 341K searches

Avg price

Okay£10.97

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, perm kit is a £300K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

perm kit market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £219K–£274K; units × avg price
Conversion rate: 8.0%
Avg BSR: #33
Page quality: 0%
Prime: 74%
Sponsored: 63%
Out of stock: 2.2%
Avg brand age: 42 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

Pin-Up40%
Scott Cornwall21%
ProBene17%
L'ORÉAL7%
Zotos3%
OGILVIE2%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top perm kit search terms

perm kit116K/yr -16.4%6.3% conv.
perm32K/yr -13.4%5.8% conv.
perm solution27K/yr -7.2%6.0% conv.
perm lotion26K/yr -21.0%5.5% conv.
perming kit19K/yr -14.2%6.1% conv.
perm lotion and neutraliser kit14K/yr -27.3%5.8% conv.
perm kit for men13K/yr -15.1%5.1% conv.
hair perming kit14K/yr -25.1%6.0% conv.
perm solution kit11K/yr -11.5%7.1% conv.
hair perm9K/yr -19.2%4.6% conv.

All search terms

Top perm kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scott Cornwall Classic Perm Kit with Amino Acid Complex for Permanent Curls and Waves Unscented

Scott Cornwall£7.204.1★601 rev

Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves

ProBene£8.044.2★27 rev

Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml

Pin-Up£7.784.4★991 rev

LOREAL DULCIA ADVANCED 0 FOR NATURAL RESISTANT HAIR SINGLE

L'ORÉAL£9.194.5★434 rev

Pin Up End Curl At Home Perm Kit End Curl Perm Kit for Small Sections of Hair such as Fringe Ends or Top Layer Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 130ml

Pin-Up£7.694.4★365 rev

Newest

by launch date

Scott Cornwall Gentle Perm

Scott Cornwall£8.512 rev

2mo ago

169 Pieces Perming Kit Perm Rods and Perm Rollers Hair Perming Kit for Men DIY Perm Styling Kit for Home or Salon Use Suitable for Mens and Womens Hairdressing Styling Supplies

QminTouyzs£7.854 rev

4mo ago

Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves

ProBene£8.0427 rev

5mo ago

Benaewa 165 Pcs Perm Kit Perm Rods with Papers for DIY Waves Natural Hair Long Short

Benaewa£8.2010 rev

7mo ago

160PCS Perm Kit with 60 Perming Rods Rat Tail Comb Red 100 Perm Papers Suitable for Hairdressing Styling Supplies for Long and Short Hair or DIY Red

llikknve£8.335 rev

7mo ago

What buyers say about perm kit

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Well worth the money”

Hair Styling16%

“silky with plenty of curls”

Quality-Overall15%

“Great kit”

Suitability Curly Hair8%

“Quick and easy to use very nice curly hair”

Advertised Vs Actual Product8%

“did the job perfectly”

Ease Of Use8%

“Easy to use”

Soft Feel4%

“Best curly perm we have tried on my 92 year old mum, so soft & really lasts”

Instructions/User Manual/Troubleshooting4%

“Followed instructions and hey presto, lovely tight curls”

Efficiency3%

“It worked really well”

Smell3%

“doesn't smell to bad either”

What buyers complain about

Smell16%

“My whole house stinks the worst smell i washed my hair 8 times”

Size-Overall9%

“To small”

Value For Money6%

“Waste of money”

Functionality-Overall6%

“Didn't work”

Advertised Vs Actual Product6%

“Misleading ad”

Damage/Burn Hair5%

“Never using again, put wave solution on my hair and it burnt my whole head, stung and made it so red and patchy”

Durability4%

“1st time use and break”

Stretchability/Expandability/Elasticity4%

“Pins for the rollers not elastic”

Suitability Colored Hair4%

“Not for colour treated hair”

Moist/Dry4%

“Completely dried it out”

Top return reasons

Size-Overall26%

Leak-Proof19%

Suitability Short Hair8%

Functionality-Overall7%

Quality-Overall5%

Thin5%

Durability3%

Value For Money3%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Common questions

Is perm kit profitable to sell on Amazon United Kingdom?: The niche generates £300K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the perm kit niche?: 13 brands and 39 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in perm kit?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
When does demand for perm kit peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the perm kit niche?: Listings span £5.46–£27.15; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.