Perm Kit
Perm Kit shows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Perm Kit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Perm Kit is a £300K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.
Perm Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.3% over the last 90 days and 8.0% of searches end in a purchase.
£300K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 19 products
Top Perm Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scott Cornwall Classic Perm Kit with Amino Acid Complex for Permanent Curls and Waves Unscented
- Price
- £7.20
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 1y ago
Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves
- Price
- £8.04
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago
Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 2y ago
LOREAL DULCIA ADVANCED 0 FOR NATURAL RESISTANT HAIR SINGLE
- Price
- £9.19
- Rating
- 4.5/5
- Reviews
- 434
- Age
- 13y ago
Pin Up End Curl At Home Perm Kit End Curl Perm Kit for Small Sections of Hair such as Fringe Ends or Top Layer Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 130ml
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 2y ago
Trending
90-day click momentum
Scott Cornwall Gentle Perm
- Price
- £8.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
169 Pieces Perming Kit Perm Rods and Perm Rollers Hair Perming Kit for Men DIY Perm Styling Kit for Home or Salon Use Suitable for Mens and Womens Hairdressing Styling Supplies
- Price
- £7.85
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
160PCS Perm Kit with 60 Perming Rods Rat Tail Comb Red 100 Perm Papers Suitable for Hairdressing Styling Supplies for Long and Short Hair or DIY Red
- Price
- £8.33
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 7mo ago
Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves
- Price
- £8.04
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago
Pin Up Full Head Home Perm Kit At Home Perming Kit for Long Lasting and Natural Curls Protein Rich for Soft and Shiny Hair Suitable for All Hair Types 170ml Duo Pack
- Price
- £14.35
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 5y ago
Newest
by launch dateScott Cornwall Gentle Perm
- Price
- £8.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
169 Pieces Perming Kit Perm Rods and Perm Rollers Hair Perming Kit for Men DIY Perm Styling Kit for Home or Salon Use Suitable for Mens and Womens Hairdressing Styling Supplies
- Price
- £7.85
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
Joanna Naturia Perm Wave Liquid Strong 75ml Curl Care Bundle Set Prepared by Probene with Aftercare Guide & Gloves
- Price
- £8.04
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago
Benaewa 165 Pcs Perm Kit Perm Rods with Papers for DIY Waves Natural Hair Long Short
- Price
- £8.20
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago
160PCS Perm Kit with 60 Perming Rods Rat Tail Comb Red 100 Perm Papers Suitable for Hairdressing Styling Supplies for Long and Short Hair or DIY Red
- Price
- £8.33
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
39
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Pin-Up40%
- Scott Cornwall21%
- ProBene17%
- L'ORÉAL7%
- Zotos3%
- OGILVIE2%
- Open — no brand owns it (7 brands, 10%)
Perm Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Perm Kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- perm kit116K/yr
- perm32K/yr
- perm solution27K/yr
- perm lotion26K/yr
- perming kit19K/yr
- perm lotion and neutraliser kit14K/yr
- perm kit for men13K/yr
- hair perming kit14K/yr
- perm solution kit11K/yr
- hair perm9K/yr
What reviews say buyers love and hate about Perm Kit
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Well worth the money”
“silky with plenty of curls”
“Great kit”
“Quick and easy to use very nice curly hair”
“did the job perfectly”
What buyers complain about
63% of reviews“My whole house stinks the worst smell i washed my hair 8 times”
“To small”
“Waste of money”
“Didn't work”
“Misleading ad”
Perm Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Perm Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
