Perfumes Gift Set 2025

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-30.6%

Conversion, latest week

3.3%

Market size, estimated

£93Ka year

Top search term

jennifer lopez perfumes32K searches a year

Listings sell for £15.87 on average, from £8.26 to £22.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.87 that is £2K to £4K a year per listing.

Average price

£15.87inside the $15 to $100 sweet spot

Price range

£8.26–£22.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #286 within Fragrances. It carries 4,495 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#286in Fragrances

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,495per listing

Listings tracked

15

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months