How competitive is the Perfumers Alcohol niche on Amazon United Kingdom?

5 brands and 7 sellers compete in Perfumers Alcohol on Amazon United Kingdom. The top 5 Perfumers Alcohol products take 81% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Perfumers Alcohol niche?

Perfumers Alcohol sells for £10.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.67–£24.51. The average incumbent carries 194 reviews — the moat a new listing must climb.

Perfumers Alcohol

brand-locked demand (top 5 brands take 100% of clicks) — Perfumers Alcohol doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

This niche Category average · 2,481 niches

Is Perfumers Alcohol profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Perfumers Alcohol is a £43K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Perfumers Alcohol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.6% over the last 90 days and 8.9% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr4K

Search volume / yr+8.6%46K

Conversion rate8.9%

Avg price£10.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 7

Top-5 product click share81%

Open market0%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Perfumers Alcohol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ICAN LONDON DIY Perfume Base Make Your Own Perfume 500ml

Price: £7.85
Rating: 4.6/5
Reviews: 248
Age: 2y ago

The Chemic Company Perfumers Alcohol Perfect Base used for any Fragrances Perfumes & Room Diffusers (10ML)

Price: £4.94
Rating: 4.3/5
Reviews: 310
Age: 7y ago

Perfumers Alcohol High Purity Perfume Base for DIY Perfume Aftershave Room Sprays & Diffusers Cosmetic Grade Perfumer Alcohol Compatible for perfumes 100ml 250 ml 500 ml 1000ml (125 ml)

Price: £5.87
Rating: 4.7/5
Reviews: 20
Age: 9mo ago

ican London Perfumers Alcohol Base DIY Perfume Base Make your own Perfume 1000ml (1 litre)

Price: £13.41
Rating: 4.7/5
Reviews: 64
Age: 2y ago

ICAN London Perfumers Alcohol Base for DIY Perfume Making 2000ml

Price: £21.63
Rating: 4.4/5
Reviews: 15
Age: 1y ago

Newest

by launch date

Perfumers Alcohol High Purity Perfume Base for DIY Perfume Aftershave Room Sprays & Diffusers Cosmetic Grade Perfumer Alcohol Compatible for perfumes 100ml 250 ml 500 ml 1000ml (125 ml)

Price: £5.87
Rating: 4.7/5
Reviews: 20
Age: 9mo ago

ICAN London Perfumers Alcohol Base for DIY Perfume Making 2000ml

Price: £21.63
Rating: 4.4/5
Reviews: 15
Age: 1y ago

ican London Perfumers Alcohol Base DIY Perfume Base Make your own Perfume 2 x 1000ml (2 litre)

Price: £24.51
Rating: 4.7/5
Reviews: 20
Age: 1y ago

ican London Perfumers Alcohol Base DIY Perfume Base Make your own Perfume 2 x 500ml

Price: £13.17
Rating: 4.5/5
Reviews: 69
Age: 1y ago

ican London Perfumers Alcohol Base DIY Perfume Base Make your own Perfume 1000ml (1 litre)

Price: £13.41
Rating: 4.7/5
Reviews: 64
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

ICAN LONDON62%
The Chemic Company22%
jan london12%
Moments of Bliss Cosmetics2%
MELLIEX2%

Top Perfumers Alcohol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

perfumers alcohol34K/yr +11.2%7.5% conv.
perfume alcohol9K/yr -1.7%6.1% conv.
perfume alcohol base3K/yr +6.6%7.3% conv.

What reviews say buyers love and hate about Perfumers Alcohol

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell36%

“Great for my perfumes”

Quality-Overall21%

“Good product”

Value For Money7%

“its a simple way to make your own personalised perfume /after shave great price for an amount that can go a long way”

Ease Of Use6%

“Easy to use”

Allergies4%

“Non-irritating too”

What buyers complain about

50% of reviews

Size-Overall17%

“This bottled size is small”

Certifications17%

“No SDS sheet”

Quality-Overall17%

“It's difficult to leave reviews for these products as it depends on the quality of the oils that's being blended”

Perfumers Alcohol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

30%

2Smell

30%

3Functionality-Overall

10%

4Quality-Overall

10%

5Flammable

10%

Common Perfumers Alcohol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Perfumers Alcohol 40/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +8.6% over the last 90 days.

Perfumers Alcohol buyers on Amazon United Kingdom complain most about Size-Overall, Certifications, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.