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Perfume Stand

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -33.8% this quarter, so Perfume Stand is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£190K/yr750K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
35%top-5 click share · 29 brands · 51 sellers

Flapen Score

Perfume Stand against its category

The dotted line is the Beauty average. Past it, Perfume Stand is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perfume Stand 750K times last year and spent an estimated £190K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
750K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
2.0%
Market size, estimated
£190Ka year
Peak month
January2.5× the quietest month
Top search term
perfume stand174K searches a year

02 · Price

A sale here is worth £12.43.

Listings sell for £12.43 on average, from £5.75 to £24.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.43 that is £3K to £6K a year per listing.

Average price
£12.43under the $15 to $100 sweet spot
Price range
£5.75–£24.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #136 within Tools & Accessories. It carries 1,369 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#136in Tools & Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,369per listing
Listings tracked
43

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Perfume Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

51

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

35%

Top 20: 81%

Open market

32%

  • Brand 129%
  • Brand 213%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Perfume Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Perfume Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume stand174K/yr
  • perfume organiser184K/yr
  • fragrance stand48K/yr
  • perfume stand organiser41K/yr
  • aftershave stand45K/yr
  • perfume storage31K/yr
  • perfume shelf27K/yr
  • perfume holder30K/yr
  • cologne stand25K/yr
  • perfume display stand21K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Stand

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Very tiny dessert stand”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Perfume Stand questions

Answered from the same tracked data.