Is perfume set profitable to sell on Amazon United Kingdom?

The niche generates £515K/yr across 47 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the perfume set niche?

25 brands and 196 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in perfume set?

Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the perfume set niche?

Listings span £0.83–£26.30; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 2,568 reviews — the moat a new listing must climb.

perfume set

Worth a look

Shows low returns (0.1%), but pricing outside the sweet spot ($6.13 avg) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Market size

Good£515K

£515K/yr · 1.9M searches

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay£0.83–£26.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,567.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.13

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, perfume set is a £515K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

perfume set market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: £490K–£613K; units × avg price
Conversion rate: 4.4%
Avg BSR: #41
Page quality: 0%
Prime: 98%
Sponsored: 74%
Out of stock: 7.8%
Avg brand age: 56 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 flat

Sellers

196

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

39%

Top 20: 77%

Open market

16%

SO…?64%
Impulse7%
MCoBeauty4%
Sol de Janeiro3%
SANCTUARY3%
Designer Fragrances3%
Open — no brand owns it (19 brands, 16%)

Demand

Weekly Amazon search volume, last 45 weeks — +13.1% search growth over the last 90 days.

Open Trend

Top perfume set search terms

body spray554K/yr +19.3%2.8% conv.
body mist268K/yr +16.3%1.8% conv.
body spray womens192K/yr +25.5%3.5% conv.
body mist for women123K/yr +25.9%2.4% conv.
so body spray122K/yr +5.3%5.5% conv.
womens body spray66K/yr +23.5%3.5% conv.
perfume set106K/yr -14.8%0.6% conv.
so spray82K/yr -0.7%6.3% conv.
so body mist62K/yr +9.4%4.8% conv.
so perfume60K/yr -8.5%3.8% conv.

All search terms

Top perfume set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

So? Unique Womens White Blossom Body Mist Fragrance Spray 150ml

SO…?£2.664.6★945 rev

So? Escapes Womens Gift Set with Ibiza Dream Bali Breeze Mykonos Nights & Majorca Love Fragrance Spray Set (4 x 50ml)

SO…?£5.234.7★7,285 rev

So? Unique Womens Vegan Vanilla Candy Body Mist Fragrance Spray 150ml

SO…?£2.764.6★1,857 rev

So? Unique Grande Womens Mini Mist Gift Set Body Mist Fragrance Spray (6x50ml)

SO…?£9.644.6★3,718 rev

Body Mist By So? Womens Vanilla Body Mist Fragrance Spray Travel Size 100 ml 1 piece

SO…?£1.784.6★7,578 rev

Newest

by launch date

La Vida Caribeña Hydrating Body Mist 4-Pack Gift Set Travel Size 35 ml Each Papaya Sunset Guava Glow Island Vibe & Tropical Nights | Fine Fragrance Mists Light Long-Lasting Spray Gift-Ready

La Vida Caribena£8.39110 rev

10mo ago

Coconut Vanilla Body Spray for Women - Vanilla Body Spray - Long-Lasting Fragrance Mist with Light Scent for Skin & Hair Care

SeeHoo£6.3329 rev

11mo ago

MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia

MCoBeauty£5.1870 rev

11mo ago

Designer Fragrances 3 Pack Assorted Bundle - Tu Est Belle - Good Lady - Missie - Womens Feminine Body Mist Sprays - For Silky Soft Beautifully Smelling Divine & Fresh Skin Great Gifts - 250ml

Designer Fragrances£8.5451 rev

1y ago

So? Unique Grande Womens Mini Mist Gift Set Body Mist Fragrance Spray (6x50ml)

SO…?£9.643,718 rev

3y ago

What buyers say about perfume set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“smells divine”

Value For Money10%

“Best price”

Quality-Overall6%

“Product is lovely”

Gifting Purpose5%

“Great for gifts”

Size-Overall3%

“Perfect size”

Moist/Dry3%

“Great moisturiser”

Soft Feel2%

“it keeps my skin feeling soft”

Advertised Vs Actual Product2%

“Exactly as described”

Ease Of Use1%

“Easy to use”

Durability1%

“Long lasting and reliable”

What buyers complain about

Smell34%

“not all that keen on fragrances”

Durability8%

“Not long lasting”

Quality-Overall5%

“Rubbish”

Oily/Greasy4%

“bit greasy”

Allergies3%

“allergic to it”

Size-Overall3%

“these are the very small cans”

Value For Money3%

“Waste of money”

Leak-Proof3%

“Leaks and no returns”

Moist/Dry2%

“perhaps not as dry as my skin”

Advertised Vs Actual Product2%

“Ghost advertising”

Top return reasons

Smell45%

Leak-Proof13%

Size-Overall8%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Quality-Overall3%

Functionality-Overall3%