Perfume Set

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £515K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

4.4%

Market size, estimated

£515Ka year

Top search term

body spray554K searches a year

Listings sell for £6.13 on average, from £0.83 to £26.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £6.13 that is £9K to £12K a year per listing.

Average price

£6.13under the $15 to $100 sweet spot

Price range

£0.83–£26.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£9K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #41 within Fragrances. It carries 2,568 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

7.8%

Average rank

#41in Fragrances

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,568per listing

Listings tracked

47

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months