perfume oil for men
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£27.47avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good£4.70–£143.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,112.74avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£51K£51K/yr · 155K searches
According to Flapen's Amazon United Kingdom niche tracking, perfume oil for men is a £51K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
perfume oil for men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 7.1%
- Avg brand age
- 76 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
403
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
31%
Top 20: 69%
Open market
46%
- Zara20%
- Bella Vita Luxury8%
- Lattafa7%
- Alfred Dunhill7%
- ARMAF7%
- KHADLAJ PERFUMES5%
Demand
Weekly Amazon search volume, last 38 weeks — +16.1% search growth over the last 90 days.Top perfume oil for men search terms
- zara perfume men41K/yr
- summer fragrance men12K/yr
- mens edp16K/yr
- dunhill perfume for men22K/yr
- edp16K/yr
- louis vuitton perfume for men14K/yr
- colone8K/yr
- musk perfume for men8K/yr
- vanilla perfume men4K/yr
- intense perfume for men3K/yr
Top perfume oil for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zara Night Pour Homme II and III Eau de Parfum 2 x 100 ml
Zara£37.274.3★316 rev
Zara Vibrant Leather Oud 100ml/ 3.4 FL.OZ Mens Cologne Perfume Eau De Parfum EDP Long Lasting
Zara£33.714.4★434 rev
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
KHADLAJ PERFUMES£25.864.3★1,657 rev
Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day
Bella Vita Luxury£20.764.2★40,710 rev
Perfume Desire Red London by Dunhill Eau de Toilette For Men 100ml !!!
dunhill£40.214.0★7 rev
Newest
by launch date
RiiFFS PARFUMS Freeze Extrait De Parfum 100ml Unisex Long Lasting Perfume Fresh Citrus Mint & Amber Fragrance Premium Day-to-Night Scent for Men & Women Eau de Parfum Spray
RiiFFS PERFUMS£24.25232 rev
RAYHAAN Pacific Aura Eau de Parfum for Men 100ml
RAYHAAN£25.97725 rev
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
Fragrance World£29.371,582 rev
Opulent Dubai by Lattafa Perfumes Unisex Eau de Parfum 100ml Oriental Floral Fragrance with Mango Jasmine Ambergris and Oakmoss Long Lasting Luxury Scent for Men and Women
Lattafa£14.852,725 rev
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
KHADLAJ PERFUMES£25.861,657 rev
Trending
90-day click momentumRiiFFS PARFUMS Freeze Extrait De Parfum 100ml Unisex Long Lasting Perfume Fresh Citrus Mint & Amber Fragrance Premium Day-to-Night Scent for Men & Women Eau de Parfum Spray
RiiFFS PERFUMS£24.254.2★
dunhill London Icon Racing Eau de Parfum 100ml
Alfred Dunhill£63.504.2★
Odyssey Mandarin Sky (100ml)
ARMAF£18.654.6★
Perfume Desire Red London by Dunhill Eau de Toilette For Men 100ml !!!
dunhill£40.214.0★
Opulent Dubai by Lattafa Perfumes Unisex Eau de Parfum 100ml Oriental Floral Fragrance with Mango Jasmine Ambergris and Oakmoss Long Lasting Luxury Scent for Men and Women
Lattafa£14.854.4★
What buyers say about perfume oil for men
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Excellent value for money”
“Excellent product”
“Wearability = lasts longer”
“Great gift for the loved ones”
“As described”
“the 100ml size is perfect for regular use”
“Too smooth”
“Simple and easy”
“Great Best summer fegrance”
What buyers complain about
“Very weak perfume”
“short lived”
“Low quality”
“Very expensive”
“not as strong as promised”
“No where near to what was advertised”
“Large”
“Rash”
“Performance is not good”
“Bottle leaked everywhere”
Top return reasons
Common questions
- Is perfume oil for men profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 57 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the perfume oil for men niche?
- 30 brands and 403 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in perfume oil for men?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.5%.
- What does it cost to enter the perfume oil for men niche?
- Listings span £4.70–£143.59; the average listing price is £27.47 (sweet spot $15–$100). The average incumbent carries 9,113 reviews — the moat a new listing must climb.