Perfume Oil for Men
Perfume Oil for Men shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Perfume Oil for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Perfume Oil for Men is a £51K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 56/100.
Perfume Oil for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.1% over the last 90 days and 1.2% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 57 products
Top Perfume Oil for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zara Night Pour Homme II and III Eau de Parfum 2 x 100 ml
- Price
- £37.27
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 5y ago
Zara Vibrant Leather Oud 100ml/ 3.4 FL.OZ Mens Cologne Perfume Eau De Parfum EDP Long Lasting
- Price
- £33.71
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 4y ago
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
- Price
- £25.86
- Rating
- 4.3/5
- Reviews
- 1,657
- Age
- 1y ago
Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day
- Price
- £20.76
- Rating
- 4.2/5
- Reviews
- 40,710
- Age
- 1y ago
Perfume Desire Red London by Dunhill Eau de Toilette For Men 100ml !!!
- Price
- £40.21
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10y ago
Trending
90-day click momentum
RiiFFS PARFUMS Freeze Extrait De Parfum 100ml Unisex Long Lasting Perfume Fresh Citrus Mint & Amber Fragrance Premium Day-to-Night Scent for Men & Women Eau de Parfum Spray
- Price
- £24.25
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 8mo ago
dunhill London Icon Racing Eau de Parfum 100ml
- Price
- £63.50
- Rating
- 4.2/5
- Reviews
- 665
- Age
- 9y ago
Odyssey Mandarin Sky (100ml)
- Price
- £18.65
- Rating
- 4.6/5
- Reviews
- 11,060
- Age
- 3y ago
Perfume Desire Red London by Dunhill Eau de Toilette For Men 100ml !!!
- Price
- £40.21
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 10y ago
Opulent Dubai by Lattafa Perfumes Unisex Eau de Parfum 100ml Oriental Floral Fragrance with Mango Jasmine Ambergris and Oakmoss Long Lasting Luxury Scent for Men and Women
- Price
- £14.85
- Rating
- 4.4/5
- Reviews
- 2,725
- Age
- 1y ago
Newest
by launch dateRiiFFS PARFUMS Freeze Extrait De Parfum 100ml Unisex Long Lasting Perfume Fresh Citrus Mint & Amber Fragrance Premium Day-to-Night Scent for Men & Women Eau de Parfum Spray
- Price
- £24.25
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 8mo ago
RAYHAAN Pacific Aura Eau de Parfum for Men 100ml
- Price
- £25.97
- Rating
- 4.4/5
- Reviews
- 725
- Age
- 10mo ago
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
- Price
- £29.37
- Rating
- 4.5/5
- Reviews
- 1,582
- Age
- 1y ago
Opulent Dubai by Lattafa Perfumes Unisex Eau de Parfum 100ml Oriental Floral Fragrance with Mango Jasmine Ambergris and Oakmoss Long Lasting Luxury Scent for Men and Women
- Price
- £14.85
- Rating
- 4.4/5
- Reviews
- 2,725
- Age
- 1y ago
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
- Price
- £25.86
- Rating
- 4.3/5
- Reviews
- 1,657
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
403
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
31%
Top 20: 69%
Open market
46%
- Zara20%
- Bella Vita Luxury8%
- Lattafa7%
- Alfred Dunhill7%
- ARMAF7%
- KHADLAJ PERFUMES5%
Perfume Oil for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Perfume Oil for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zara perfume men41K/yr
- summer fragrance men12K/yr
- mens edp16K/yr
- dunhill perfume for men22K/yr
- edp16K/yr
- louis vuitton perfume for men14K/yr
- colone8K/yr
- musk perfume for men8K/yr
- vanilla perfume men4K/yr
- intense perfume for men3K/yr
What reviews say buyers love and hate about Perfume Oil for Men
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Decent smell”
“Excellent value for money”
“Excellent product”
“Wearability = lasts longer”
“Great gift for the loved ones”
What buyers complain about
77% of reviews“Very weak perfume”
“short lived”
“Low quality”
“Very expensive”
“not as strong as promised”
Perfume Oil for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Perfume Oil for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
