Perfume Oil for Men

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+16.1%

Conversion, latest week

1.2%

Market size, estimated

£51Ka year

Top search term

zara perfume men41K searches a year

Listings sell for £27.47 on average, from £4.70 to £143.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £27.47 that is £0 to £3K a year per listing.

Average price

£27.47inside the $15 to $100 sweet spot

Price range

£4.70–£143.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #239 within Fragrances. It carries 9,113 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

7.1%

Average rank

#239in Fragrances

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,113per listing

Listings tracked

57

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

76 months