perfume oil
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.24–£27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,753.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Market size
Okay£203K£203K/yr · 573K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, perfume oil is a £203K/yr Amazon United Kingdom market (573K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
perfume oil market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £173K–£231K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
155
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
7%
- Lattafa64%
- Ard Al Zaafaran8%
- Al-Rehab6%
- Esme & Co.6%
- Luxury Scent5%
- SAPPHIRE'S CHOICE4%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -9.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.9×
Top perfume oil search terms
- yara lattafa perfume132K/yr
- perfume oil90K/yr
- yara perfume70K/yr
- yara45K/yr
- perfume oil for women36K/yr
- roll on perfume31K/yr
- lattafa yara24K/yr
- sand and fog perfume oil8K/yr
- vanilla perfume oil24K/yr
- lattafa yara perfume13K/yr
Top perfume oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.814.3★712 rev
Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
Lattafa£21.194.4★1,306 rev
Lattafa Yara Eau de Parfum 50ml
Lattafa£4.984.2★1,373 rev
Yara 10ml by Lattafa Perfume Oil for Women- Arabian Attar Roll on Floral Soft Powderey Vanilla
Ard Al Zaafaran£3.674.2★150 rev
Yara Yara Pink Eau de Parfum 100ml | Long Lasting Floral Fruity Perfume for Women | Elegant Everyday & Evening Fragrance
Esme & Co.£19.674.5★47 rev
Newest
by launch dateLattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
Lattafa£21.191,306 rev
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.81712 rev
Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)
Lattafa£27.741,617 rev
Lattafa Yara Candy Fruity Sweet Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.51412 rev
Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£14.41201 rev
Trending
90-day click momentumLattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£14.414.5★
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.814.3★
Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
Lattafa£21.194.4★
Yara Tous by Lattafa for Women - 3.4 oz EDP Spray
Lattafa£17.344.4★
Pack of 2 Yara 50ml Eau de Parfum + Yara 10ml Roll On | Long Lasting Perfume Gift for Women | Floral Rose Vanilla & Sweet Notes | Luxury Fragrance Gift Set
Inspired & Impressed£13.514.2★
What buyers say about perfume oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“Good value for money”
“Its lasting as well”
“Making it a lovely gift option too”
“Does the job”
“The performance is absolutely outstanding”
“Good oil”
“its easy to use”
“Careful this product has Benzyl ingredients in it”
“have had no irritation with this”
What buyers complain about
“The scent doesn't last long”
“does not last very long”
“It might look expensive”
“Wrong description on fragrance”
“I thought these were bigger than they are”
“bottle leaked”
“Not too strong”
“it is an oil”
“unfortunately it doesnt last long on the skin or clothes”
“as its heavy you have no clue when it is running out”
Top return reasons
Common questions
- Is perfume oil profitable to sell on Amazon United Kingdom?
- The niche generates £203K/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the perfume oil niche?
- 10 brands and 155 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in perfume oil?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
- When does demand for perfume oil peak?
- Demand peaks in Apr–May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the perfume oil niche?
- Listings span £3.24–£27.74; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 1,754 reviews — the moat a new listing must climb.