Perfume Oil

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months

573K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

3.1%

Market size, estimated

£203Ka year

Peak month

May1.9× the quietest month

Top search term

yara lattafa perfume132K searches a year

Listings sell for £11.55 on average, from £3.24 to £27.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.55 that is £6K to £9K a year per listing.

Average price

£11.55under the $15 to $100 sweet spot

Price range

£3.24–£27.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

45% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Fragrances. It carries 1,754 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

75%

Out of stock, average day

0.0%

Average rank

#168in Fragrances

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,754per listing

Listings tracked

20

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

53 months