Perfume Oil
soft demand (-9.6% this quarter) — Perfume Oil doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Perfume Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Perfume Oil is a £203K/yr Amazon United Kingdom market (573K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May. Verdict: Skip it — 45/100.
Perfume Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.6% over the last 90 days and 3.1% of searches end in a purchase.
£203K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Perfume Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
- Price
- £15.81
- Rating
- 4.3/5
- Reviews
- 712
- Age
- 10mo ago
Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 1,306
- Age
- 8mo ago
Lattafa Yara Eau de Parfum 50ml
- Price
- £4.98
- Rating
- 4.2/5
- Reviews
- 1,373
- Age
- 2y ago
Yara 10ml by Lattafa Perfume Oil for Women- Arabian Attar Roll on Floral Soft Powderey Vanilla
- Price
- £3.67
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 1y ago
Yara Yara Pink Eau de Parfum 100ml | Long Lasting Floral Fruity Perfume for Women | Elegant Everyday & Evening Fragrance
- Price
- £19.67
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 12mo ago
Trending
90-day click momentum
Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 11mo ago
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
- Price
- £15.81
- Rating
- 4.3/5
- Reviews
- 712
- Age
- 10mo ago
Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 1,306
- Age
- 8mo ago
Yara Tous by Lattafa for Women - 3.4 oz EDP Spray
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 8,665
- Age
- 3y ago
Pack of 2 Yara 50ml Eau de Parfum + Yara 10ml Roll On | Long Lasting Perfume Gift for Women | Floral Rose Vanilla & Sweet Notes | Luxury Fragrance Gift Set
- Price
- £13.51
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch dateLattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 1,306
- Age
- 8mo ago
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
- Price
- £15.81
- Rating
- 4.3/5
- Reviews
- 712
- Age
- 10mo ago
Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)
- Price
- £27.74
- Rating
- 4.6/5
- Reviews
- 1,617
- Age
- 10mo ago
Lattafa Yara Candy Fruity Sweet Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
- Price
- £15.51
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 10mo ago
Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
155
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
7%
- Lattafa64%
- Ard Al Zaafaran8%
- Al-Rehab6%
- Esme & Co.6%
- Luxury Scent5%
- SAPPHIRE'S CHOICE4%
- Open — no brand owns it (4 brands, 7%)
Perfume Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Top Perfume Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yara lattafa perfume132K/yr
- perfume oil90K/yr
- yara perfume70K/yr
- yara45K/yr
- perfume oil for women36K/yr
- roll on perfume31K/yr
- lattafa yara24K/yr
- sand and fog perfume oil8K/yr
- vanilla perfume oil24K/yr
- lattafa yara perfume13K/yr
What reviews say buyers love and hate about Perfume Oil
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Amazing Smell”
“Good value for money”
“Its lasting as well”
“Making it a lovely gift option too”
“Does the job”
What buyers complain about
75% of reviews“The scent doesn't last long”
“does not last very long”
“It might look expensive”
“Wrong description on fragrance”
“I thought these were bigger than they are”
Perfume Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Perfume Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
