How competitive is the Perfume Gift Sets Women niche on Amazon United Kingdom?

35 brands and 264 sellers compete in Perfume Gift Sets Women on Amazon United Kingdom. The top 5 Perfume Gift Sets Women products take 21% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Perfume Gift Sets Women?

Perfume Gift Sets Women buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Perfume Gift Sets Women niche?

Perfume Gift Sets Women sells for £22.28 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.81–£73.28. The average incumbent carries 3,824 reviews — the moat a new listing must climb.

Perfume Gift Sets Women

Perfume Gift Sets Women shows low returns (0.4%), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

This niche Category average · 2,481 niches

Is Perfume Gift Sets Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Perfume Gift Sets Women is a £83K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Perfume Gift Sets Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.7% over the last 90 days and 0.3% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr20K

Search volume / yr-11.7%1.2M

Conversion rate0.3%

Avg price£22.28

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers35 · 264

Top-5 product click share21%

Open market35%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 79 products

Top Perfume Gift Sets Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Versace Womens Miniature Collection Set 4 x 5ml

Price: £22.39
Rating: 4.7/5
Reviews: 85
Age: 10mo ago

Ghost Mini Moon Collection 2025

Price: £22.20
Rating: 4.7/5
Reviews: 65
Age: 1y ago

Ghost Mini Duo The Fragrance & Sweetheart 2025

Price: £11.99
Rating: 4.8/5
Reviews: 48
Age: 1y ago

Ted Baker Mini Perfume Gift Set for Her Miniature Fragrances: Woman Woman Limited Edition W X2O Travel Friendly Floral & Fruity Eau de Toilette Collection 4 x 0.5 fl oz/15ml

Price: £16.03
Rating: 4.8/5
Reviews: 20
Age: 1y ago

Ghost The Fragrance Eau de Toilette | Jasmine Peach & Musk | Perfume for Women 100ml

Price: £20.49
Rating: 4.7/5
Reviews: 11,679
Age: 16y ago

Newest

by launch date

Ghost Sweet Dream Eau de Parfum Spray 50ml

Price: £16.37
Rating: 4.3/5
Reviews: 31
Age: 3mo ago

GHOST Sugar-Free Energy Drink - 12-Pack Blue Raspberry 500ml Cans - No Artificial Colours - 160mg Natural Caffeine L-Carnitine & Taurine - Gluten-Free & Vegan Fizzy Drinks

Price: £20.67
Rating: 4.4/5
Reviews: 114
Age: 4mo ago

Ghost Deep Night Fragrance Gift Set Includes EDT 10ml Deep Night Elixir EDP 10ml & Shimmer Glaze Peptide Lip Serum

Price: £16.86
Rating: 4.8/5
Reviews: 38
Age: 5mo ago

Ghost Orb of Night Fragrance Gift Set- Includes EDP 10ml Orb of Night Elixir EDP 10ml & Hazel Glaze Peptide Lip Serum

Price: £16.46
Rating: 4.5/5
Reviews: 41
Age: 5mo ago

Versace Womens Miniature Collection Set 4 x 5ml

Price: £22.39
Rating: 4.7/5
Reviews: 85
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

264

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

21%

Top 20: 58%

Open market

31%

Ghost42%
Marc Jacobs7%
Versace6%
Ted Baker5%
SANCTUARY4%
Jimmy Choo3%

Perfume Gift Sets Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.3%Products79Brands35Top 5 Brands65%OOS Rate11.6%Rating4.6★Reviews3,824Avg BSR#147

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Top Perfume Gift Sets Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ghost701K/yr +0.0%0.1% conv.
perfume gift sets women303K/yr -35.4%1.1% conv.
perfume for women gift sets72K/yr -16.2%1.0% conv.
ghost perfume gift set80K/yr -52.2%2.4% conv.
perfume gift sets women sale17K/yr +4.5%1.2% conv.
ghost gift set22K/yr -40.1%1.5% conv.
fragrance gift set for women12K/yr -25.6%0.8% conv.
ghost perfume set11K/yr -48.0%2.2% conv.
gohst3K/yr -4.3%0.3% conv.
ghost gift sets for women8K/yr -53.5%2.5% conv.

What reviews say buyers love and hate about Perfume Gift Sets Women

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Smell41%

“Best perfume”

Gifting Purpose18%

“Fantastic gift”

Value For Money13%

“Excellent value for money”

Quality-Overall8%

“The perfume is good quality”

Size-Overall3%

“Really good size box”

What buyers complain about

64% of reviews

Smell31%

“horrible smell of chemicals”

Size-Overall13%

“Despite being larger”

Durability6%

“doesn't last be okay for kids”

Value For Money6%

“Waste of money”

Quality-Overall4%

“Not as great as it is described”

Perfume Gift Sets Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

43%

2Size-Overall

12%

3Value For Money

12%

4Advertised Vs Actual Product

5Leak-Proof

Common Perfume Gift Sets Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Perfume Gift Sets Women 50/100 on Amazon United Kingdom — Worth a look. The niche generates £83K/yr across 79 tracked products. 7 of 18 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.