perfume gift sets women
Worth a lookShows low returns (0.4%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Avg price
Great£22.28avg listing price — sweet spot $15–$100
Price range
Great£4.81–£73.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,824.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 1.2M searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, perfume gift sets women is a £83K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
perfume gift sets women market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £334K–£446K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 80%
- Out of stock
- 11.6%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
264
Top-5 brand share
65%
Top 20: 93%
Top-5 click share
21%
Top 20: 58%
Open market
31%
- Ghost42%
- Marc Jacobs7%
- Versace6%
- Ted Baker5%
- SANCTUARY4%
- Jimmy Choo3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Top perfume gift sets women search terms
- ghost701K/yr
- perfume gift sets women303K/yr
- perfume for women gift sets72K/yr
- ghost perfume gift set80K/yr
- perfume gift sets women sale17K/yr
- ghost gift set22K/yr
- fragrance gift set for women12K/yr
- ghost perfume set11K/yr
- gohst3K/yr
- ghost gift sets for women8K/yr
Top perfume gift sets women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Versace Womens Miniature Collection Set 4 x 5ml
Versace£22.394.7★85 rev
Ghost Mini Moon Collection 2025
Ghost£22.204.7★65 rev
Ghost Mini Duo The Fragrance & Sweetheart 2025
Ghost£11.994.8★48 rev
Ted Baker Mini Perfume Gift Set for Her Miniature Fragrances: Woman Woman Limited Edition W X2O Travel Friendly Floral & Fruity Eau de Toilette Collection 4 x 0.5 fl oz/15ml
Ted Baker£16.034.8★20 rev
Ghost The Fragrance Eau de Toilette | Jasmine Peach & Musk | Perfume for Women 100ml
Ghost£20.494.7★11,679 rev
Newest
by launch date
Ghost Sweet Dream Eau de Parfum Spray 50ml
Ghost£16.3731 rev
GHOST Sugar-Free Energy Drink - 12-Pack Blue Raspberry 500ml Cans - No Artificial Colours - 160mg Natural Caffeine L-Carnitine & Taurine - Gluten-Free & Vegan Fizzy Drinks
GHOST£20.67114 rev
Ghost Deep Night Fragrance Gift Set Includes EDT 10ml Deep Night Elixir EDP 10ml & Shimmer Glaze Peptide Lip Serum
Ghost£16.8638 rev
Ghost Orb of Night Fragrance Gift Set- Includes EDP 10ml Orb of Night Elixir EDP 10ml & Hazel Glaze Peptide Lip Serum
Ghost£16.4641 rev
Versace Womens Miniature Collection Set 4 x 5ml
Versace£22.3985 rev
Trending
90-day click momentumGHOST Sugar-Free Energy Drink - 12-Pack Blue Raspberry 500ml Cans - No Artificial Colours - 160mg Natural Caffeine L-Carnitine & Taurine - Gluten-Free & Vegan Fizzy Drinks
GHOST£20.674.4★
Ghost Sweet Dream Eau de Parfum Spray 50ml
Ghost£16.374.3★
Ted Baker Mini Perfume Gift Set for Her Miniature Fragrances: Woman Woman Limited Edition W X2O Travel Friendly Floral & Fruity Eau de Toilette Collection 4 x 0.5 fl oz/15ml
Ted Baker£16.034.8★
Ghost Deep Night Fragrance Gift Set Includes EDT 10ml Deep Night Elixir EDP 10ml & Shimmer Glaze Peptide Lip Serum
Ghost£16.864.8★
Ghost Mini Duo The Fragrance & Sweetheart 2025
Ghost£11.994.8★
What buyers say about perfume gift sets women
What buyers praise and complain about, mined from review topics.What buyers love
“Best perfume”
“Fantastic gift”
“Excellent value for money”
“The perfume is good quality”
“Really good size box”
“it was exactly what she wanted”
“It last well”
“They have that smooth”
“The overall taste feels clean”
“The products are easy to use”
What buyers complain about
“horrible smell of chemicals”
“Despite being larger”
“doesn't last be okay for kids”
“Waste of money”
“Not as great as it is described”
“the flavour wasn't strong”
“not as strong as l thought”
“My daughter has very sensitive skin”
“If you are not into the taste of artificial sweeteners”
“it's not the cleanest sweetness to my palette”
Top return reasons
Common questions
- Is perfume gift sets women profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 79 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the perfume gift sets women niche?
- 35 brands and 264 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in perfume gift sets women?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for perfume gift sets women peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the perfume gift sets women niche?
- Listings span £4.81–£73.28; the average listing price is £22.28 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.