Perfume Gift Sets Women

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

0.3%

Market size, estimated

£83Ka year

Peak month

December7.7× the quietest month

Top search term

ghost701K searches a year

Listings sell for £22.28 on average, from £4.81 to £73.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £22.28 that is £2K to £6K a year per listing.

Average price

£22.28inside the $15 to $100 sweet spot

Price range

£4.81–£73.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #147 within Fragrances. It carries 3,824 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

11.6%

Average rank

#147in Fragrances

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,824per listing

Listings tracked

79

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months