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Perfume for Women Gift Sets

Fail

Demand is soft, at -50.6% this quarter, so Perfume for Women Gift Sets is a Fail.

Flapen Score
27
27 / 100
Ranks 2,452 of 2,481 Beauty niches · −20 vs the category median of 47
Market size
£13K/yr72K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
72%top-5 click share · 13 brands · 50 sellers

Flapen Score

Perfume for Women Gift Sets against its category

The dotted line is the Beauty average. Past it, Perfume for Women Gift Sets is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume for Women Gift Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perfume for Women Gift Sets 72K times last year and spent an estimated £13K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
2.2%
Market size, estimated
£13Ka year
Peak month
December21.4× the quietest month
Top search term
womens gifts sale clearance70K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £4.81 to £14.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.32 that is £0 to £832 a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£4.81–£14.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£832
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #19 within Bath & Body. It carries 2,903 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#19in Bath & Body
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,903per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Perfume for Women Gift Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

50

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • Brand 124%
  • Brand 223%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Perfume for Women Gift Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.4×

Reviews and returns

What reviews say buyers love and hate about Perfume for Women Gift Sets

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gifting Purpose”
18%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Small bottle”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Perfume for Women Gift Sets questions

Answered from the same tracked data.