Perfume for Girls

Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £719K a year.

Searches, last 12 months

901K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

6.2%

Market size, estimated

£719Ka year

Top search term

britney spears perfume346K searches a year

Listings sell for £12.92 on average, from £5.52 to £24.10. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £12.92 that is £39K to £52K a year per listing.

Average price

£12.92under the $15 to $100 sweet spot

Price range

£5.52–£24.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£39K–£52K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Fragrances. It carries 7,164 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#112in Fragrances

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,164per listing

Listings tracked

23

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months