Peptide Serum
FailThe top 5 products take 79% of clicks, so Peptide Serum is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £313K/yr239K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 186 sellers
Flapen Score
Peptide Serum against its category
The dotted line is the Beauty average. Past it, Peptide Serum is stronger. Inside it, weaker.
Market
The Peptide Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peptide Serum 239K times last year and spent an estimated £313K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £313Ka year
- Peak month
- October3.0× the quietest month
- Top search term
- peptide serum92K searches a year
02 · Price
A sale here is worth £13.39.
Listings sell for £13.39 on average, from £7.69 to £22.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £13.39 that is £17K to £20K a year per listing.
- Average price
- £13.39under the $15 to $100 sweet spot
- Price range
- £7.69–£22.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £17K–£20K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #57 within Styling Products. It carries 3,575 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #57in Styling Products
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,575per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Peptide Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago

The Ordinary Multi-Peptide + Copper Peptides 1% Anti-Aging Serum for reducing Fine Lines and Skin Elasticity GHK-Cu helps boost collagen and elastin production 30ml
- Price
- £22.09
- Rating
- 4.7/5
- Reviews
- 2,582
- Age
- 2y ago

The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago

medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago

UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago

medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago

The Ordinary Multi-Peptide + Copper Peptides 1% Anti-Aging Serum for reducing Fine Lines and Skin Elasticity GHK-Cu helps boost collagen and elastin production 30ml
- Price
- £22.09
- Rating
- 4.7/5
- Reviews
- 2,582
- Age
- 2y ago

Geek & Gorgeous Power Peptides Serum Anti-aging serum with multi-peptides to promote firmer skin reduce wrinkles and improve elasticity. Enhances skins natural renewal process 30 ml.
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 1,017
- Age
- 2y ago

Q+A Multi-Peptide Serum (30ml) Anti-Ageing Face Serum with Polypeptide Fragrance Free Smooths Wrinkles Improves Tone and Elasticity Skincare for a Youthful Glow
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 10mo ago
Newest
by launch date
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago

Q+A Multi-Peptide Serum (30ml) Anti-Ageing Face Serum with Polypeptide Fragrance Free Smooths Wrinkles Improves Tone and Elasticity Skincare for a Youthful Glow
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 10mo ago
![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Korean Skincare Glass Skin in 7 Seconds Pore Minimising Face Serum Hydrating & Smoothing Korean Skincare for Radiant Even Skin](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)
[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Korean Skincare Glass Skin in 7 Seconds Pore Minimising Face Serum Hydrating & Smoothing Korean Skincare for Radiant Even Skin
- Price
- £12.76
- Rating
- 4.4/5
- Reviews
- 1,841
- Age
- 1y ago

medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago

UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
186
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
6%
- The Ordinary61%
- medicube13%
- UPCIRCLE8%
- COSRX5%
- Q+A3%
- Geek & Gorgeous3%
- Open — no brand owns it (3 brands, 6%)
Demand
Peptide Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 3.0×
Search terms
Top Peptide Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peptide serum92K/yr
- the ordinary peptide serum18K/yr
- the ordinary multi-peptide serum16K/yr
- ordinary multi peptide serum14K/yr
- peptides serum for face13K/yr
- multi peptide serum11K/yr
- upcircle peptide serum17K/yr
- ordinary peptide serum9K/yr
- the ordinary multi-peptide + ha serum5K/yr
- peptide serum for face5K/yr
Reviews and returns
What reviews say buyers love and hate about Peptide Serum
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peptide Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









