peptide serum
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.39avg listing price — sweet spot $15–$100
Market size
Good£313K£313K/yr · 239K searches
Price range
Okay£7.69–£22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,575.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, peptide serum is a £313K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
peptide serum market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £268K–£335K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 5.1%
- Avg brand age
- 31 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
186
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- The Ordinary61%
- medicube13%
- UPCIRCLE8%
- COSRX5%
- Q+A3%
- Geek & Gorgeous3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -10.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.0×
Top peptide serum search terms
- peptide serum92K/yr
- the ordinary peptide serum18K/yr
- the ordinary multi-peptide serum16K/yr
- ordinary multi peptide serum14K/yr
- peptides serum for face13K/yr
- multi peptide serum11K/yr
- upcircle peptide serum17K/yr
- ordinary peptide serum9K/yr
- the ordinary multi-peptide + ha serum5K/yr
- peptide serum for face5K/yr
Top peptide serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
The Ordinary£11.464.6★3,536 rev
The Ordinary Multi-Peptide + Copper Peptides 1% Anti-Aging Serum for reducing Fine Lines and Skin Elasticity GHK-Cu helps boost collagen and elastin production 30ml
The Ordinary£22.094.7★2,582 rev
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
The Ordinary£16.194.2★478 rev
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
medicube£11.314.5★17,715 rev
UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free
UPCIRCLE£14.134.3★306 rev
Newest
by launch date
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.7691 rev
Q+A Multi-Peptide Serum (30ml) Anti-Ageing Face Serum with Polypeptide Fragrance Free Smooths Wrinkles Improves Tone and Elasticity Skincare for a Youthful Glow
Q+A£7.6983 rev
![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Korean Skincare Glass Skin in 7 Seconds Pore Minimising Face Serum Hydrating & Smoothing Korean Skincare for Radiant Even Skin](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)
[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Korean Skincare Glass Skin in 7 Seconds Pore Minimising Face Serum Hydrating & Smoothing Korean Skincare for Radiant Even Skin
MIZON£12.761,841 rev
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
medicube£11.3117,715 rev
UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free
UPCIRCLE£14.13306 rev
Trending
90-day click momentumLOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.764.6★
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
medicube£11.314.5★
The Ordinary Multi-Peptide + Copper Peptides 1% Anti-Aging Serum for reducing Fine Lines and Skin Elasticity GHK-Cu helps boost collagen and elastin production 30ml
The Ordinary£22.094.7★
Geek & Gorgeous Power Peptides Serum Anti-aging serum with multi-peptides to promote firmer skin reduce wrinkles and improve elasticity. Enhances skins natural renewal process 30 ml.
Geek & Gorgeous£10.814.5★
Q+A Multi-Peptide Serum (30ml) Anti-Ageing Face Serum with Polypeptide Fragrance Free Smooths Wrinkles Improves Tone and Elasticity Skincare for a Youthful Glow
Q+A£7.694.5★
What buyers say about peptide serum
What buyers praise and complain about, mined from review topics.What buyers love
“Good for my skin”
“This product is oh high quality, arrived fast and it amazing for the price it is”
“Good moisturiser”
“Excellent value for money”
“leaves my face feeling so soft”
“good serum for my dry skin”
“Gives your face a natural glow”
“easily absorbed”
“It's a nice texture”
“Fragrance free”
What buyers complain about
“Allergic reaction”
“Not worth the price”
“Sticky and odd”
“Dried my skin”
“The product is so unbelievably drying & damaging to the skin barrier, my face has been tight, flaky & extremely red since the second day of use”
“Doesn't work”
“No strong scent”
“Didn't make a difference”
“Did not work on my skin”
“Very watery”
Top return reasons
Common questions
- Is peptide serum profitable to sell on Amazon United Kingdom?
- The niche generates £313K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the peptide serum niche?
- 9 brands and 186 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in peptide serum?
- Top complaints mined from reviews: Allergies, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for peptide serum peak?
- Demand peaks in Oct; the busiest month runs 3.0× the quietest.
- What does it cost to enter the peptide serum niche?
- Listings span £7.69–£22.09; the average listing price is £13.39 (sweet spot $15–$100). The average incumbent carries 3,575 reviews — the moat a new listing must climb.