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Peptide Serum

Fail

The top 5 products take 79% of clicks, so Peptide Serum is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£313K/yr239K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
79%top-5 click share · 9 brands · 186 sellers

Flapen Score

Peptide Serum against its category

The dotted line is the Beauty average. Past it, Peptide Serum is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peptide Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peptide Serum 239K times last year and spent an estimated £313K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
9.8%
Market size, estimated
£313Ka year
Peak month
October3.0× the quietest month
Top search term
peptide serum92K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £7.69 to £22.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £13.39 that is £17K to £20K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£7.69–£22.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£17K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #57 within Styling Products. It carries 3,575 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#57in Styling Products
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,575per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Peptide Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

186

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 161%
  • Brand 213%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Peptide Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 3.0×

Search terms

Top Peptide Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peptide serum92K/yr
  • the ordinary peptide serum18K/yr
  • the ordinary multi-peptide serum16K/yr
  • ordinary multi peptide serum14K/yr
  • peptides serum for face13K/yr
  • multi peptide serum11K/yr
  • upcircle peptide serum17K/yr
  • ordinary peptide serum9K/yr
  • the ordinary multi-peptide + ha serum5K/yr
  • peptide serum for face5K/yr

Reviews and returns

What reviews say buyers love and hate about Peptide Serum

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peptide Serum questions

Answered from the same tracked data.