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Peptide Moisturiser

Fail

Demand is soft, at -11.8% this quarter, so Peptide Moisturiser is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£87K/yr286K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
61%top-5 click share · 20 brands · 105 sellers

Flapen Score

Peptide Moisturiser against its category

The dotted line is the Beauty average. Past it, Peptide Moisturiser is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peptide Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peptide Moisturiser 286K times last year and spent an estimated £87K. The top 5 brands take 65% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.8%
Market size, estimated
£87Ka year
Peak month
November1.7× the quietest month
Top search term
peptides225K searches a year

02 · Price

A sale here is worth £17.40.

Listings sell for £17.40 on average, from £7.69 to £37.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.40 that is £2K to £4K a year per listing.

Average price
£17.40inside the $15 to $100 sweet spot
Price range
£7.69–£37.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #129 within Face. It carries 3,554 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
1.4%
Average rank
#129in Face
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,554per listing
Listings tracked
22

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Peptide Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

105

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

30%

  • Brand 119%
  • Brand 217%
  • Brand 315%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Peptide Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Peptide Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peptides225K/yr
  • peptide40K/yr
  • peptides for muscle growth17K/yr
  • epitalon peptide3K/yr
  • semax peptide2K/yr

Reviews and returns

What reviews say buyers love and hate about Peptide Moisturiser

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Harsh taste”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Peptide Moisturiser questions

Answered from the same tracked data.