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Peppa Pig Bath Toys

Fail

The top 5 brands take 98% of clicks, so Peppa Pig Bath Toys is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£32K/yr44K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
59%top-5 click share · 6 brands · 57 sellers

Flapen Score

Peppa Pig Bath Toys against its category

The dotted line is the Beauty average. Past it, Peppa Pig Bath Toys is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Bath Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppa Pig Bath Toys 44K times last year and spent an estimated £32K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
7.2%
Market size, estimated
£32Ka year
Peak month
December3.6× the quietest month
Top search term
peppa pig bath toys29K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £2.15 to £17.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.00 that is £1K to £3K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£2.15–£17.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #342 within Bath & Body. It carries 764 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
95%
Out of stock, average day
11.3%
Average rank
#342in Bath & Body
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Peppa Pig Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 214%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Peppa Pig Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Peppa Pig Bath Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig bath toys29K/yr
  • peppa bath toys5K/yr
  • peppa pig bath toy6K/yr
  • peppa pig bath4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Bath Toys

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peppa Pig Bath Toys questions

Answered from the same tracked data.