Peppa Pig Bath Toys
brand-locked demand (top 5 brands take 98% of clicks) — Peppa Pig Bath Toys doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Peppa Pig Bath Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Peppa Pig Bath Toys is a £32K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Peppa Pig Bath Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.8% over the last 90 days and 7.2% of searches end in a purchase.
£32K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Peppa Pig Bath Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Toomies Daddy Pig Mummy Pig Peppa George Bath Squirters & Peppas Unicorn Baby Bath Toys Kids Bath Toys for Water Play Fun Bath Accessories for Babies & Toddlers Suitable for 18 Months +
- Price
- £9.42
- Rating
- 4.4/5
- Reviews
- 1,277
- Age
- 5y ago
Peppa Pig Pjs Long Sleeve Girls Pyjamas Peppa Kids Pjs Girls Pyjama Sets Pink 18-24 Months
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 2,940
- Age
- 9y ago
Toomies Peppas Pool Party - 5 Floating Connecting Ring Cups with 5 Peppa Pig & Friends Water Squirter Baby Toys - Sensory Toys for Babies +18 Months - Baby Bath Toys & Paddling Pool Toys
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 2y ago
Toomies Peppa Pig Nesting Family Bath Toy Babies and Toddler Water Toys Stacking and Nesting Figures for Sensory Play Beach and Pool Toys Easy to Clean Peppa George Mummy Daddy 18 Months and Up
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 3y ago
Toomies Peppa Pig Georges Dinosaur Bath Float Baby Bath Toys Kids Bath Toys for Water Play Fun Bath Accessories for Babies & Toddlers Suitable for 18 Months 2 3 & 4 Year Olds
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 6y ago
Trending
90-day click momentum
Peppa Pig Tshirt And Girls Shorts | Girls T Shirt And Shorts Set | Cotton Kids Clothes | Blue 18-24 Months
- Price
- £10.58
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 1y ago
Peppa Pig Pyjamas Short Sleeve Boys Pyjamas George Pig Pyjama Set Summer Pjs For Boys Blue 18-24 Months
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago
6Pcs Pepa Pig Stackable Bath Cups Set Early Education Toys Gift 11.5cm Mini Buckets with Handle and Holes Water or Sand Play Buckets for Kids 12+M
- Price
- £10.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago
Peppa Pig Pjs Long Sleeve Girls Pyjamas Peppa Kids Pjs Girls Pyjama Sets Pink 18-24 Months
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 2,940
- Age
- 9y ago
TOOMIES Tomy Peppa Daddy Pig Peppa & George Squirters Baby Kids Toys for Water Play Fun Bath Accessories for Babies & Toddlers Suitable for 18 Months 2 3 & 4 Year Olds
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 1,611
- Age
- 6y ago
Newest
by launch datePeppa Pig Pyjamas Short Sleeve Boys Pyjamas George Pig Pyjama Set Summer Pjs For Boys Blue 18-24 Months
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago
Peppa Pig Tshirt And Girls Shorts | Girls T Shirt And Shorts Set | Cotton Kids Clothes | Blue 18-24 Months
- Price
- £10.58
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 1y ago
TOMY Toomies Peppa Pig Peppa and Duck Bath Float - Peppa Water Squirter Bath Toy and Duck Pourer Float with Water Wheel - Officially Licensed Peppa Pig Toys - Baby Bath Toys for +18 Months Small
- Price
- £9.07
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 2y ago
Peppa Pig Princess Peppa Bath Float Water Squirter And Water Wheel Toy
- Price
- £10.63
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
57
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Toomies69%
- Peppa Pig14%
- INKEE9%
- IMC Toys4%
- HOVUK3%
- WAHU2%
- Open — no brand owns it (0%)
Peppa Pig Bath Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Peppa Pig Bath Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- peppa pig bath toys29K/yr
- peppa bath toys5K/yr
- peppa pig bath toy6K/yr
- peppa pig bath4K/yr
What reviews say buyers love and hate about Peppa Pig Bath Toys
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Lots of fun”
“well made with cute figures”
“This was my nieces birthday present”
“So much cheaper on here than what i've seen elsewhere”
“Bluey Bath Accessory”
What buyers complain about
78% of reviews“Smaller than expected”
“Pretty frustrating, even upsetting, for a child to play when their favourite little piggy is constantly drowned”
“Shower button stopped working”
“they are hard to get the water out of”
“shame it wasnt durable enough”
Peppa Pig Bath Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Peppa Pig Bath Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
