peppa pig bath toys
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good763.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.15–£17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£32K£32K/yr · 44K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, peppa pig bath toys is a £32K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
peppa pig bath toys market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £20K–£25K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #342
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 32%
- Out of stock
- 11.3%
- Avg brand age
- 48 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
57
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Toomies69%
- Peppa Pig14%
- INKEE9%
- IMC Toys4%
- HOVUK3%
- WAHU2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -12.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top peppa pig bath toys search terms
- peppa pig bath toys29K/yr
- peppa bath toys5K/yr
- peppa pig bath toy6K/yr
- peppa pig bath4K/yr
Top peppa pig bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toomies Daddy Pig Mummy Pig Peppa George Bath Squirters & Peppas Unicorn Baby Bath Toys Kids Bath Toys for Water Play Fun Bath Accessories for Babies & Toddlers Suitable for 18 Months +
Toomies£9.424.4★1,277 rev
Peppa Pig Pjs Long Sleeve Girls Pyjamas Peppa Kids Pjs Girls Pyjama Sets Pink 18-24 Months
Peppa Pig£13.144.7★2,940 rev
Toomies Peppas Pool Party - 5 Floating Connecting Ring Cups with 5 Peppa Pig & Friends Water Squirter Baby Toys - Sensory Toys for Babies +18 Months - Baby Bath Toys & Paddling Pool Toys
Toomies£13.984.7★66 rev
Toomies Peppa Pig Nesting Family Bath Toy Babies and Toddler Water Toys Stacking and Nesting Figures for Sensory Play Beach and Pool Toys Easy to Clean Peppa George Mummy Daddy 18 Months and Up
Toomies£8.484.6★586 rev
Toomies Peppa Pig Georges Dinosaur Bath Float Baby Bath Toys Kids Bath Toys for Water Play Fun Bath Accessories for Babies & Toddlers Suitable for 18 Months 2 3 & 4 Year Olds
Toomies£10.214.5★360 rev
Newest
by launch date
Peppa Pig Pyjamas Short Sleeve Boys Pyjamas George Pig Pyjama Set Summer Pjs For Boys Blue 18-24 Months
Peppa Pig£10.0268 rev
Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy
Toomies£8.88355 rev
Peppa Pig Tshirt And Girls Shorts | Girls T Shirt And Shorts Set | Cotton Kids Clothes | Blue 18-24 Months
Peppa Pig£10.5847 rev
TOMY Toomies Peppa Pig Peppa and Duck Bath Float - Peppa Water Squirter Bath Toy and Duck Pourer Float with Water Wheel - Officially Licensed Peppa Pig Toys - Baby Bath Toys for +18 Months Small
Toomies£9.0724 rev
Peppa Pig Princess Peppa Bath Float Water Squirter And Water Wheel Toy
Toomies£10.6316 rev
Trending
90-day click momentumPeppa Pig Tshirt And Girls Shorts | Girls T Shirt And Shorts Set | Cotton Kids Clothes | Blue 18-24 Months
Peppa Pig£10.584.8★
Peppa Pig Pyjamas Short Sleeve Boys Pyjamas George Pig Pyjama Set Summer Pjs For Boys Blue 18-24 Months
Peppa Pig£10.024.4★
6Pcs Pepa Pig Stackable Bath Cups Set Early Education Toys Gift 11.5cm Mini Buckets with Handle and Holes Water or Sand Play Buckets for Kids 12+M
HOVUK£10.035.0★
Peppa Pig Pjs Long Sleeve Girls Pyjamas Peppa Kids Pjs Girls Pyjama Sets Pink 18-24 Months
Peppa Pig£13.144.7★
TOOMIES Tomy Peppa Daddy Pig Peppa & George Squirters Baby Kids Toys for Water Play Fun Bath Accessories for Babies & Toddlers Suitable for 18 Months 2 3 & 4 Year Olds
Toomies£8.344.6★
What buyers say about peppa pig bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“well made with cute figures”
“This was my nieces birthday present”
“So much cheaper on here than what i've seen elsewhere”
“Bluey Bath Accessory”
“Cute little bath toy - perfect stocking filler”
“Sticks very well”
“hasnt fallen off”
“They fit her fine”
“The dinosaur and the boat lock together nicely, so they float well together”
What buyers complain about
“Smaller than expected”
“Pretty frustrating, even upsetting, for a child to play when their favourite little piggy is constantly drowned”
“Shower button stopped working”
“they are hard to get the water out of”
“shame it wasnt durable enough”
“youll find that you'll struggle to make it stick so will need to stick it in the actual bath”
“youll find that you'll struggle to make it stick so will need to stick it in the actual bath”
“They look very pink”
Top return reasons
Common questions
- Is peppa pig bath toys profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 19 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the peppa pig bath toys niche?
- 6 brands and 57 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in peppa pig bath toys?
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Touch/Button Controls. The return rate is 0.6%.
- When does demand for peppa pig bath toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the peppa pig bath toys niche?
- Listings span £2.15–£17.70; the average listing price is £10.00 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.