pencil straighteners
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Avg price
Great£16.26avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£12.67–£22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good795.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 58K searches
According to Flapen's Amazon United Kingdom niche tracking, pencil straighteners is a £56K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pencil straighteners market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 20.9%
- Avg brand age
- 32 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
29
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- DSHOW30%
- JAETON27%
- MELYDO10%
- Remington10%
- K&K5%
- Exigns4%
- Open — no brand owns it (5 brands, 15%)
Demand
Weekly Amazon search volume, last 49 weeks — -9.3% search growth over the last 90 days.Top pencil straighteners search terms
- pencil straighteners31K/yr
- pencil straighteners for short hair11K/yr
- pencil hair straighteners7K/yr
- pencil hair straighteners for short hair4K/yr
- pencil straightener4K/yr
Top pencil straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DSHOW Pencil Straighteners for Short Hair Pencil straighteners for Short Hair Dual Voltage with Adjustable Temperature Auto Shut Off (Black)
DSHOW£14.144.2★1,618 rev
Mini Hair Straightener Pencil Straightener for Short Hair Beard and Pixies Straight or Tight Curler Adjustable Temperature Small Flat Iron for Short Hair (Black)
JAETON£14.984.2★2,244 rev
MELYDO Pencil Straighteners Mini Hair Straighteners and Curl 2 in 1 Thin Hair Straighteners for Woman Pixies Bangs Ceramic Coating with Adjustable Temperature 9 Settings 90-220C Fast Heat up
MELYDO£15.304.4★631 rev
Remington Hair Straightener with Extra Slim Plates (for Short Hair Pixies Bangs Small Curls Advanced Ceramic Coating Digital Display 9 Settings 150-230C Fast Heat up) S5515
Remington£22.354.5★506 rev
Mini Hair Straightener Ceramic Mini Straighteners for Short Hair Bangs Pencil Straighteners Travel Hair Curler Tool Dual Voltage
JAETON£12.674.2★380 rev
Newest
by launch date
UMIGA Mini Pencil Hair Straightener Travel Straighteners 2-in-1 Straightener & Curler Travel-Size with 4 Adjustable Temperatures Portable Lightweight Design for Short Hair & Beards
UMIGA£16.4113 rev
DSHOW Pencil Straightener for Short Hair Mini Hair Straighteners for Pixie Cuts and Bangs 2-in-1 Styling with Adjustable Temperature Dual Voltage Fast Heat Up
DSHOW£13.37280 rev
DSHOW Pencil Straighteners for Short Hair Pencil straighteners for Short Hair Dual Voltage with Adjustable Temperature Auto Shut Off (Black)
DSHOW£14.141,618 rev
Mini Hair Straightener Ceramic Mini Straighteners for Short Hair Bangs Pencil Straighteners Travel Hair Curler Tool Dual Voltage
JAETON£12.67380 rev
MELYDO Pencil Straighteners Mini Hair Straighteners and Curl 2 in 1 Thin Hair Straighteners for Woman Pixies Bangs Ceramic Coating with Adjustable Temperature 9 Settings 90-220C Fast Heat up
MELYDO£15.30631 rev
Trending
90-day click momentumUMIGA Mini Pencil Hair Straightener Travel Straighteners 2-in-1 Straightener & Curler Travel-Size with 4 Adjustable Temperatures Portable Lightweight Design for Short Hair & Beards
UMIGA£16.414.3★
Mini Hair Straightener Ceramic Mini Straighteners for Short Hair Bangs Pencil Straighteners Travel Hair Curler Tool Dual Voltage
JAETON£12.674.2★
Wahl Pencil Straightener Black
Wahl£19.344.2★
MELYDO Pencil Straighteners Mini Hair Straighteners and Curl 2 in 1 Thin Hair Straighteners for Woman Pixies Bangs Ceramic Coating with Adjustable Temperature 9 Settings 90-220C Fast Heat up
MELYDO£15.304.4★
DSHOW Pencil Straightener for Short Hair Mini Hair Straighteners for Pixie Cuts and Bangs 2-in-1 Styling with Adjustable Temperature Dual Voltage Fast Heat Up
DSHOW£13.374.1★
What buyers say about pencil straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“Good product for the price”
“Very easy to use”
“The best Ive had this for 3 years now”
“great size”
“As described”
“Great as yoh can alter the temperature too”
“Does the job very well”
“curls the hair beautifully”
“I particularly like the 9 heat settings to choose from”
“As new”
What buyers complain about
“Blew up on second use”
“Not hot enough”
“Poor design”
“A little slippery to hold”
“crackling every time the cable moved”
“small compact”
“sparked and smoke smell”
“No instructions mànual”
“I found the handle a bit short”
“As a result I cannot use it safely”
Top return reasons
Common questions
- Is pencil straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the pencil straighteners niche?
- 11 brands and 29 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pencil straighteners?
- Top complaints mined from reviews: Durability, Heating, Design-Overall. The return rate is 2.5%.
- What does it cost to enter the pencil straighteners niche?
- Listings span £12.67–£22.35; the average listing price is £16.26 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.