Pencil Straighteners
FailShoppers spend an estimated $56K a year here, so Pencil Straighteners is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £56K/yr58K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 29 sellers
Flapen Score
Pencil Straighteners against its category
The dotted line is the Beauty average. Past it, Pencil Straighteners is stronger. Inside it, weaker.
Market
The Pencil Straighteners market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pencil Straighteners 58K times last year and spent an estimated £56K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £56Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- pencil straighteners31K searches a year
02 · Price
A sale here is worth £16.26.
Listings sell for £16.26 on average, from £12.67 to £22.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.26 that is £2K to £4K a year per listing.
- Average price
- £16.26inside the $15 to $100 sweet spot
- Price range
- £12.67–£22.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #117 within Styling Tools. It carries 796 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 20.9%
- Average rank
- #117in Styling Tools
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 796per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pencil Straighteners products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DSHOW Pencil Straighteners for Short Hair Pencil straighteners for Short Hair Dual Voltage with Adjustable Temperature Auto Shut Off (Black)
- Price
- £14.14
- Rating
- 4.2/5
- Reviews
- 1,618
- Age
- 1y ago

Mini Hair Straightener Pencil Straightener for Short Hair Beard and Pixies Straight or Tight Curler Adjustable Temperature Small Flat Iron for Short Hair (Black)
- Price
- £14.98
- Rating
- 4.2/5
- Reviews
- 2,244
- Age
- 3y ago

MELYDO Pencil Straighteners Mini Hair Straighteners and Curl 2 in 1 Thin Hair Straighteners for Woman Pixies Bangs Ceramic Coating with Adjustable Temperature 9 Settings 90-220C Fast Heat up
- Price
- £15.30
- Rating
- 4.4/5
- Reviews
- 631
- Age
- 1y ago

Remington Hair Straightener with Extra Slim Plates (for Short Hair Pixies Bangs Small Curls Advanced Ceramic Coating Digital Display 9 Settings 150-230C Fast Heat up) S5515
- Price
- £22.35
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 2y ago

Mini Hair Straightener Ceramic Mini Straighteners for Short Hair Bangs Pencil Straighteners Travel Hair Curler Tool Dual Voltage
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 380
- Age
- 1y ago
Trending
estimated 90-day click momentum
UMIGA Mini Pencil Hair Straightener Travel Straighteners 2-in-1 Straightener & Curler Travel-Size with 4 Adjustable Temperatures Portable Lightweight Design for Short Hair & Beards
- Price
- £16.41
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago

Mini Hair Straightener Ceramic Mini Straighteners for Short Hair Bangs Pencil Straighteners Travel Hair Curler Tool Dual Voltage
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 380
- Age
- 1y ago

Wahl Pencil Straightener Black
- Price
- £19.34
- Rating
- 4.2/5
- Reviews
- 527
- Age
- 15y ago

MELYDO Pencil Straighteners Mini Hair Straighteners and Curl 2 in 1 Thin Hair Straighteners for Woman Pixies Bangs Ceramic Coating with Adjustable Temperature 9 Settings 90-220C Fast Heat up
- Price
- £15.30
- Rating
- 4.4/5
- Reviews
- 631
- Age
- 1y ago

DSHOW Pencil Straightener for Short Hair Mini Hair Straighteners for Pixie Cuts and Bangs 2-in-1 Styling with Adjustable Temperature Dual Voltage Fast Heat Up
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 280
- Age
- 10mo ago
Newest
by launch date
UMIGA Mini Pencil Hair Straightener Travel Straighteners 2-in-1 Straightener & Curler Travel-Size with 4 Adjustable Temperatures Portable Lightweight Design for Short Hair & Beards
- Price
- £16.41
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago

DSHOW Pencil Straightener for Short Hair Mini Hair Straighteners for Pixie Cuts and Bangs 2-in-1 Styling with Adjustable Temperature Dual Voltage Fast Heat Up
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 280
- Age
- 10mo ago

DSHOW Pencil Straighteners for Short Hair Pencil straighteners for Short Hair Dual Voltage with Adjustable Temperature Auto Shut Off (Black)
- Price
- £14.14
- Rating
- 4.2/5
- Reviews
- 1,618
- Age
- 1y ago

Mini Hair Straightener Ceramic Mini Straighteners for Short Hair Bangs Pencil Straighteners Travel Hair Curler Tool Dual Voltage
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 380
- Age
- 1y ago

MELYDO Pencil Straighteners Mini Hair Straighteners and Curl 2 in 1 Thin Hair Straighteners for Woman Pixies Bangs Ceramic Coating with Adjustable Temperature 9 Settings 90-220C Fast Heat up
- Price
- £15.30
- Rating
- 4.4/5
- Reviews
- 631
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
29
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
15%
- DSHOW30%
- JAETON27%
- MELYDO10%
- Remington10%
- K&K5%
- Exigns4%
- Open — no brand owns it (5 brands, 15%)
Demand
Pencil Straighteners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Pencil Straighteners search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pencil straighteners31K/yr
- pencil straighteners for short hair11K/yr
- pencil hair straighteners7K/yr
- pencil hair straighteners for short hair4K/yr
- pencil straightener4K/yr
Reviews and returns
What reviews say buyers love and hate about Pencil Straighteners
We read the reviews and the return reasons for every product selling here.
“Blew up on second use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
25 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil Straighteners questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









