peel off face masks
Skip itPrices mostly outside the sweet spot ($0.94–$17.01) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,263.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 207K searches
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad£0.94–£17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peel off face masks is a £82K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
peel off face masks market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £81K–£97K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 8.3%
- Avg brand age
- 34 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
140
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
36%
Top 20: 75%
Open market
14%
- 7th Heaven55%
- medicube13%
- Pore5%
- COSRX4%
- CAMDEN COSMETICS4%
- T-Zone4%
- Open — no brand owns it (16 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top peel off face masks search terms
- peel off face masks71K/yr
- 7th heaven face masks35K/yr
- peel off mask17K/yr
- peel off face mask16K/yr
- 7th heaven16K/yr
- face peel mask9K/yr
- face mask peel off10K/yr
- face masks peel off8K/yr
- peeling face mask6K/yr
- peel face mask6K/yr
Top peel off face masks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7th Heaven Face Mask Multipack Pack of 5 Peel-Off Masks with Salicylic Acid Vitamin C Hyaluronic Acid Tea Tree & Vitamin E Cleansing Brightening & Hydrating Skincare Cruelty-Free Skincare
7th Heaven£5.284.6★13,473 rev
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care For Firmer-Looking Radiant Skin | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube£11.904.4★21,585 rev
7th Heaven Charcoal Peel Off Face Mask with Salicylic Acid - 50ml Multi-Use Tube - Pore Refine - Oily and Blemish Prone Skin
7th Heaven£4.334.3★101 rev
Tea Tree Peel Off Tube 175ml
7th Heaven£4.674.5★964 rev
7th Heaven Luxury Pamper Hamper - 10 Face Masks & Spatula - Beauty Gift Set for Women - Skincare Set with Peel-Off Clay & Hydrating Masks - Spa Experience at Home Skin Care
7th Heaven£7.964.7★8,516 rev
Newest
by launch date
medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube£11.741,677 rev
COSRX PDRN Exosome Skinplaning Glaze Mask 50ml (Brush Included) Peel Off Face Mask for Glass Skin Gentle Exfoliation Overnight Wrapping Treatment Korean Skincare
COSRX£12.621,395 rev
7th Heaven Go Wild Pamper Box Skincare Gift Set - 6 Printed Animal Face Masks and 1 Panda Headband Childrens Gift
7th Heaven£8.402,316 rev
7th Heaven Charcoal Peel Off Face Mask with Salicylic Acid - 50ml Multi-Use Tube - Pore Refine - Oily and Blemish Prone Skin
7th Heaven£4.33101 rev
7th Heaven Passion Peel Off Face Mask with Vitamin C - 50ml Multi-Use Tube - Brightening Boost - All Skin Types
7th Heaven£4.2220 rev
Trending
90-day click momentummedicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube£11.744.5★
T-Zone Peel & Go Charcoal + Bamboo Black Peel Off Mask (50ml) Deep Cleansing Blackhead Remover Mask Unclogs Pores Removes Impurities Soothes & Hydrates for a Clearer Complexion
T-Zone£5.064.2★
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care For Firmer-Looking Radiant Skin | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube£11.904.4★
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
medicube£11.164.4★
Tea Tree Peel Off Tube 175ml
7th Heaven£4.674.5★
What buyers say about peel off face masks
What buyers praise and complain about, mined from review topics.What buyers love
“Very good results”
“Really Works for Sensitive Skin”
“Soft skin”
“Very hydrating”
“Great value for money”
“give a glow”
“Perfect for dry skin”
“Easy to apply and remove”
“Ease of use”
“Does exactly what it says”
What buyers complain about
“Allergic reaction”
“My face is red and burning”
“skin feel dry”
“Not worth the price”
“Non effective”
“it left my skin a bit dry”
“Hard to remove”
“I don't recall reading in the description not to use on sensitive skin”
“Not the best product”
“the advertising is misleading a d false information”
Top return reasons
Common questions
- Is peel off face masks profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 53 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the peel off face masks niche?
- 22 brands and 140 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in peel off face masks?
- Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.
- When does demand for peel off face masks peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the peel off face masks niche?
- Listings span £0.94–£17.01; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 3,264 reviews — the moat a new listing must climb.