Is paw paw ointment profitable to sell on Amazon United Kingdom?

The niche generates £119K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).

How competitive is the paw paw ointment niche?

4 brands and 181 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in paw paw ointment?

Top complaints mined from reviews: Moist/Dry, Color, Ease Of Use. The return rate is 0.2%.

When does demand for paw paw ointment peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the paw paw ointment niche?

Listings span £2.59–£18.14; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.

paw paw ointment

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great435.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£119K

£119K/yr · 219K searches

Price range

Bad£2.59–£18.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.97

avg listing price — sweet spot $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, paw paw ointment is a £119K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

paw paw ointment market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £105K–£139K; units × avg price
Conversion rate: 7.8%
Avg BSR: #296
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 10.0%
Avg brand age: 49 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

181

Top-5 brand share

99%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

Dr. PAWPAW ORIGINAL BALM87%
Dr. PAWPAW10%
Papaya2%
--1%
Lucas Papaw1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top paw paw ointment search terms

dr paw paw55K/yr +1.7%5.5% conv.
paw paw33K/yr +6.7%6.5% conv.
paw paw lip balm35K/yr -34.9%7.2% conv.
dr paw paw lip balm29K/yr -27.9%5.1% conv.
pawpaw13K/yr -14.8%4.0% conv.
pawpaw lip balm16K/yr -34.1%5.7% conv.
dr pawpaw11K/yr -5.1%4.9% conv.
dr paw paw 7 in 1 hair treatment10K/yr -1.8%15.2% conv.
paw paw 7 in 1 hair treatment9K/yr +25.6%16.1% conv.
dr pawpaw lip balm5K/yr +2.9%4.6% conv.

All search terms

Top paw paw ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr PAWPAW It Does It All - 7in1 Hair Treatment Styler - Bundle of 2 100ml

Dr. PAWPAW ORIGINAL BALM£9.694.6★311 rev

Dr.PAWPAW Original Balm 10ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin

Dr. PAWPAW ORIGINAL BALM£2.904.5★2,771 rev

Dr PawPaw 7 in 1 Hair Treatment Styler 100ml

Dr. PAWPAW£6.494.6★843 rev

Dr.PAWPAW Original Balm 25ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin

Dr. PAWPAW ORIGINAL BALM£5.434.5★2,771 rev

Dr.PAWPAW Glowing Trio Gift Set 3 x 10ml Original Shea Butter and Peach Pink Balms Multi Purpose Natural Fragrance Free Pawpaw Care for Lips Skin Hair and Beauty Finishing

Dr. PAWPAW ORIGINAL BALM£6.334.6★27 rev

Newest

by launch date

Dr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips

Dr. PAWPAW ORIGINAL BALM£9.1630 rev

4mo ago

Dr.PAWPAW Charm Balm Original Peach and Red Trio 3 x 10ml Hydrating Tinted Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips

Dr. PAWPAW ORIGINAL BALM£9.0830 rev

4mo ago

Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips

Dr. PAWPAW ORIGINAL BALM£8.0057 rev

5mo ago

Dr.PAWPAW Berry and Bright Gift Set 3 x 25ml Hydrating and Nourishing Lip Balm Trio with Original Shimmer and Tinted Mulberry Pawpaw Infused Lip Care Gift Set

Dr. PAWPAW ORIGINAL BALM£5.8120 rev

10mo ago

Dr.PAWPAW Classic Collection Gift Set 3 x 25ml Original Peach Pink and Ultimate Red Balms Pawpaw Infused Multipurpose Lip Care Hydrating Nourishing and Soothing Gift Set

Dr. PAWPAW ORIGINAL BALM£5.5620 rev

10mo ago

What buyers say about paw paw ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Superb moisturising gel”

Color12%

“cute colours”

Quality-Overall9%

“Good quality lip oils”

Value For Money8%

“Worth the buy”

Smell6%

“Great smell”

Soft Feel6%

“It feels soft”

Gifting Purpose5%

“Cute gift”

Ease Of Use3%

“easy to use”

Suitability Dry Skin3%

“Protects From Dryness And Cracks”

Ease Of Application2%

“All three products apply really smoothly with no issues”

What buyers complain about

Moist/Dry9%

“dried my lips out”

Color7%

“the colour is nothing like advertised”

Ease Of Use5%

“A bit hard to squeeze it out of the tube”

Size-Overall5%

“Sizing incorrect”

Quality-Overall4%

“Its like a bad-quality lip gloss”

Smell4%

“when you first apply them there is a slight greasy/oily smell”

Thickness3%

“The product is far too thick for the tube”

Durability3%

“Burst on first use”

Allergies3%

“I have highly sensitive skin”

Sensitivity-Overall3%

“I have very sensitive lips”

Top return reasons

Leak-Proof15%

Size-Overall14%

Smell13%

Advertised Vs Actual Product11%

Value For Money11%

Moist/Dry6%

Functionality-Overall6%

Oily/Greasy6%

Defective Material/Parts4%

Color3%

Common questions

Is paw paw ointment profitable to sell on Amazon United Kingdom?: The niche generates £119K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).
How competitive is the paw paw ointment niche?: 4 brands and 181 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in paw paw ointment?: Top complaints mined from reviews: Moist/Dry, Color, Ease Of Use. The return rate is 0.2%.
When does demand for paw paw ointment peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the paw paw ointment niche?: Listings span £2.59–£18.14; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.