Paw Paw Ointment
brand-locked demand (top 5 brands take 99% of clicks) — Paw Paw Ointment doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Paw Paw Ointment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paw Paw Ointment is a £119K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Paw Paw Ointment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.4% over the last 90 days and 7.8% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Paw Paw Ointment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dr PAWPAW It Does It All - 7in1 Hair Treatment Styler - Bundle of 2 100ml
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 3y ago
Dr.PAWPAW Original Balm 10ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 2,771
- Age
- 7y ago
Dr PawPaw 7 in 1 Hair Treatment Styler 100ml
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 4y ago
Dr.PAWPAW Original Balm 25ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 2,771
- Age
- 11y ago
Dr.PAWPAW Glowing Trio Gift Set 3 x 10ml Original Shea Butter and Peach Pink Balms Multi Purpose Natural Fragrance Free Pawpaw Care for Lips Skin Hair and Beauty Finishing
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 3y ago
Trending
90-day click momentum
Dr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips
- Price
- £9.16
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4mo ago
Dr.PAWPAW Charm Balm Original Peach and Red Trio 3 x 10ml Hydrating Tinted Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4mo ago
Dr.PAWPAW Classic Collection Gift Set 3 x 25ml Original Peach Pink and Ultimate Red Balms Pawpaw Infused Multipurpose Lip Care Hydrating Nourishing and Soothing Gift Set
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
PapayaGold Paw Paw. Papaya Moisturising Balm 25 g
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 694
- Age
- 12y ago
Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5mo ago
Newest
by launch dateDr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips
- Price
- £9.16
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4mo ago
Dr.PAWPAW Charm Balm Original Peach and Red Trio 3 x 10ml Hydrating Tinted Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4mo ago
Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5mo ago
Dr.PAWPAW Berry and Bright Gift Set 3 x 25ml Hydrating and Nourishing Lip Balm Trio with Original Shimmer and Tinted Mulberry Pawpaw Infused Lip Care Gift Set
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
Dr.PAWPAW Classic Collection Gift Set 3 x 25ml Original Peach Pink and Ultimate Red Balms Pawpaw Infused Multipurpose Lip Care Hydrating Nourishing and Soothing Gift Set
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
181
Top-5 brand share
99%
Top 20: 99%
Top-5 click share
51%
Top 20: 91%
Open market
0%
- Dr. PAWPAW ORIGINAL BALM87%
- Dr. PAWPAW10%
- Papaya2%
- --1%
- Lucas Papaw1%
Paw Paw Ointment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Paw Paw Ointment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dr paw paw55K/yr
- paw paw33K/yr
- paw paw lip balm35K/yr
- dr paw paw lip balm29K/yr
- pawpaw13K/yr
- pawpaw lip balm16K/yr
- dr pawpaw11K/yr
- dr paw paw 7 in 1 hair treatment10K/yr
- paw paw 7 in 1 hair treatment9K/yr
- dr pawpaw lip balm5K/yr
What reviews say buyers love and hate about Paw Paw Ointment
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Superb moisturising gel”
“cute colours”
“Good quality lip oils”
“Worth the buy”
“Great smell”
What buyers complain about
46% of reviews“dried my lips out”
“the colour is nothing like advertised”
“A bit hard to squeeze it out of the tube”
“Sizing incorrect”
“Its like a bad-quality lip gloss”
Paw Paw Ointment return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paw Paw Ointment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
