Paw Paw Ointment

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

7.8%

Market size, estimated

£119Ka year

Peak month

December2.3× the quietest month

Top search term

dr paw paw55K searches a year

Listings sell for £6.97 on average, from £2.59 to £18.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.97 that is £2K to £3K a year per listing.

Average price

£6.97under the $15 to $100 sweet spot

Price range

£2.59–£18.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #296 within Shampoos & Conditioners. It carries 435 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#296in Shampoos & Conditioners

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

435per listing

Listings tracked

30

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months