paw patrol bath toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good601.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.69avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.24–£22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 41K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paw patrol bath toys is a £23K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
paw patrol bath toys market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £19K–£25K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.9%
- Avg brand age
- 36 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Paw Patrol67%
- SwimWays17%
- INKEE10%
- ZIMPLI4%
- Toyland3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top paw patrol bath toys search terms
- paw patrol bath toys30K/yr
- paw patrol bath6K/yr
- paw patrol bath toy6K/yr
Top paw patrol bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAW PATROL Adventure Bay Bath Playset with Light-up Chase Vehicle Bath Toy for Kids Aged 3 and up
Paw Patrol£15.384.5★1,377 rev
Swimways Paw Patrol Marshall Floatin Figures Swimming Pool Accessories & Kids Pool Toys Paw Patrol Party Supplies & Water Toys for Kids Aged 3 & Up
SwimWays£11.074.6★30 rev
Paw Patrol Pack of 3 Marshall Chase and Skye Baby Bath Sprayers for Ages 3+
Paw Patrol£17.694.6★36 rev
Paw Patrol Sea Patroller Vehicle with Chase and Shark Figure 2 Patrol Modes Kids Toys for Boys and Girls Ages 3 and Up
Paw Patrol£14.594.6★84 rev
Paw Patrol Boys Swimsuit Red Age 3 to 4 Years
Paw Patrol£8.204.7★786 rev
Newest
by launch date
INKEE Paw Patrol Bath Bombs for Kids Colour Changing Fizzy Children Bubble Bath Bombs with Jojoba Oil Cherry Lollipop Scent Red Green & Blue 3-Pack (3 × 50 g) - Toy for 3 Year Old +
INKEE£4.14121 rev
Paw Patrol Sea Patroller Vehicle with Chase and Shark Figure 2 Patrol Modes Kids Toys for Boys and Girls Ages 3 and Up
Paw Patrol£14.5984 rev
Paw Patrol: Search and Rescue Zuma Rescue Hovercraft Water Vehicle with 2 Figures Toy Boat with Pull-Back Action Kids Toys for Boys and Girls Ages 3+.
Paw Patrol£10.37147 rev
Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
Paw Patrol£9.3196 rev
INKEE Paw Patrol Gift Box - 4 Kids Bath Bombs with Toys Inside Bath Toys Set with 5 Surprise paw Patrol Figures - Almond Oil enriched
INKEE£20.5354 rev
Trending
90-day click momentum
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 18-24 Months
Paw Patrol£9.804.6★
Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
Paw Patrol£9.314.6★
Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 18-24 Months
Paw Patrol£11.604.7★
Paw Patrol Boys Swimsuit Red Age 3 to 4 Years
Paw Patrol£8.204.7★
Paw Patrol Dressing Gown And Pyjamas For Kids | Chase Rubble and Marshall Hooded Dressing Gown And Pyjamas For Boys | Blue 7-8 Years
Paw Patrol£21.964.7★
What buyers say about paw patrol bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for grandsome”
“Affordable”
“it's a well made”
“Great gift”
“Good fit”
“Brilliant really vibrant colours”
“As described”
“Good for the kids”
“Great selection of characters”
“durable. even in the bath.”
What buyers complain about
“Clearly not worth the money with no toys inside”
“they are a little small I purchased a size up which Im glad I did”
“This cannot be controlled”
“All made from plastic as expected”
“flows down the slide as you poor the water or alone without water”
Top return reasons
Common questions
- Is paw patrol bath toys profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the paw patrol bath toys niche?
- 5 brands and 86 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paw patrol bath toys?
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.8%.
- When does demand for paw patrol bath toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the paw patrol bath toys niche?
- Listings span £2.24–£22.76; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.