paul smith rose perfume
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£18.25avg listing price — sweet spot $15–$100
Price range
Good£4.32–£33.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,657.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£19K£19K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, paul smith rose perfume is a £19K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paul smith rose perfume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£27K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #872
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 4.3%
- Avg brand age
- 90 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
85
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Paul Smith46%
- Michael Buble42%
- Ted Baker3%
- 47112%
- Fine Perfumery2%
- Yardley2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -9.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top paul smith rose perfume search terms
- paul smith rose perfume12K/yr
- paul smith perfume women13K/yr
- michael buble perfume10K/yr
- paul smith rose6K/yr
- paul smith rose perfume women6K/yr
- paul smith perfume3K/yr
- michael buble perfume for women4K/yr
- paul smith rose eau de parfum 100ml1K/yr
- paul smith rose perfume women 100ml707/yr
- paul smith rose perfume 100ml755/yr
Top paul smith rose perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paul Smith Eau de Parfum for Women 100 ml
Paul Smith£28.624.5★138 rev
Michael Bublé Fragrances By Invitation Signature Womens Eau de Parfum 100ml
Michael Buble£21.434.5★894 rev
Michael Bublé Fragrances By Invitation Rose Gold Womens Eau de Parfum 100ml
Michael Buble£24.344.5★490 rev
Michael Bublé Fragrances By Invitation Peony Noir Womens Eau de Parfum 100ml
Michael Buble£13.324.3★578 rev
ButterFox earphonesLADIES EDP 100ML SPRAY PAUL SMITH PAUL SMITH
Paul Smith£33.184.5★34 rev
Newest
by launch date
4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes
4711£12.3318 rev
Bellavita Luxury ROSE Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Fresh Floral Peach Jasmine and Ambery Musk Notes | Long Lasting Womens Day Special Fragrance
Bella Vita Luxury£16.763,055 rev
Michael Buble Love Note 100ml EDP
Michael Buble£19.7934 rev
Ted Baker Woman Pink Eau de Toilette Floral Green & Fruity Perfume for Women with Peach Bergamot Apple Tangerine Musk & Vanilla Gift Idea 3.38 fl oz / 100ml
Ted Baker£10.271,860 rev
Michael Bublé Fragrances By Invitation Signature Womens Eau de Parfum 100ml
Michael Buble£21.43894 rev
Trending
90-day click momentum4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes
4711£12.334.4★
Paul Smith Eau de Parfum for Women 100ml
Paul Smith£29.234.7★
Paul Smith Eau de Parfum for Women 100 ml
Paul Smith£28.624.5★
Jimmy Choo Flash Eau de Parfum 60 ml (Pack of 1)
Jimmy Choo£20.174.7★
Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml
Yardley£11.344.5★
What buyers say about paul smith rose perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Gentle fragrance”
“Good price”
“Positives - A good size bottle”
“I would say the description by the seller is very accurate”
“Pleasing Gift”
“lasts all day”
“Had no complaints”
“Nice light floral”
“feels light on the body”
“Its light, pretty, and gets compliments”
What buyers complain about
“Made me feel uneasy and the scent smells overwhelming, cheap and synthetic”
“Not long lasting”
“Ok for price just different”
“bottle not the best”
“a bit unpleasant”
“Not effective”
“The in my bottle the spray pump is not working so it just spills”
“Watery spray”
“top a bit rough”
Top return reasons
Common questions
- Is paul smith rose perfume profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the paul smith rose perfume niche?
- 8 brands and 85 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in paul smith rose perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
- When does demand for paul smith rose perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the paul smith rose perfume niche?
- Listings span £4.32–£33.18; the average listing price is £18.25 (sweet spot $15–$100). The average incumbent carries 1,657 reviews — the moat a new listing must climb.