How competitive is the Paul Smith Rose Perfume niche on Amazon United Kingdom?

8 brands and 85 sellers compete in Paul Smith Rose Perfume on Amazon United Kingdom. The top 5 Paul Smith Rose Perfume products take 69% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Paul Smith Rose Perfume?

Paul Smith Rose Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Paul Smith Rose Perfume niche?

Paul Smith Rose Perfume sells for £18.25 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.32–£33.18. The average incumbent carries 1,657 reviews — the moat a new listing must climb.

Paul Smith Rose Perfume

a small market ($19K/yr) — Paul Smith Rose Perfume doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Paul Smith Rose Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paul Smith Rose Perfume is a £19K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Paul Smith Rose Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.6% over the last 90 days and 1.9% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K

Search volume / yr-9.6%56K

Conversion rate1.9%

Avg price£18.25

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 85

Top-5 product click share69%

Open market3%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Top Paul Smith Rose Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Paul Smith Eau de Parfum for Women 100 ml

Price: £28.62
Rating: 4.5/5
Reviews: 138
Age: 19y ago

Michael Bublé Fragrances By Invitation Signature Womens Eau de Parfum 100ml

Price: £21.43
Rating: 4.5/5
Reviews: 894
Age: 7y ago

Michael Bublé Fragrances By Invitation Rose Gold Womens Eau de Parfum 100ml

Price: £24.34
Rating: 4.5/5
Reviews: 490
Age: 7y ago

Michael Bublé Fragrances By Invitation Peony Noir Womens Eau de Parfum 100ml

Price: £13.32
Rating: 4.3/5
Reviews: 578
Age: 7y ago

ButterFox earphonesLADIES EDP 100ML SPRAY PAUL SMITH PAUL SMITH

Price: £33.18
Rating: 4.5/5
Reviews: 34
Age: 15y ago

Newest

by launch date

4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes

Price: £12.33
Rating: 4.4/5
Reviews: 18
Age: 10mo ago

Bellavita Luxury ROSE Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Fresh Floral Peach Jasmine and Ambery Musk Notes | Long Lasting Womens Day Special Fragrance

Price: £16.76
Rating: 4.1/5
Reviews: 3,055
Age: 1y ago

Michael Buble Love Note 100ml EDP

Price: £19.79
Rating: 4.3/5
Reviews: 34
Age: 3y ago

Ted Baker Woman Pink Eau de Toilette Floral Green & Fruity Perfume for Women with Peach Bergamot Apple Tangerine Musk & Vanilla Gift Idea 3.38 fl oz / 100ml

Price: £10.27
Rating: 4.5/5
Reviews: 1,860
Age: 4y ago

Michael Bublé Fragrances By Invitation Signature Womens Eau de Parfum 100ml

Price: £21.43
Rating: 4.5/5
Reviews: 894
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Paul Smith46%
Michael Buble42%
Ted Baker3%
47112%
Fine Perfumery2%
Yardley2%
Open — no brand owns it (2 brands, 3%)

Paul Smith Rose Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR1.9%Products15Brands8Top 5 Brands97%OOS Rate4.3%Rating4.4★Reviews1,657Avg BSR#872

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Top Paul Smith Rose Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

paul smith rose perfume12K/yr +1.9%0.6% conv.
paul smith perfume women13K/yr -19.2%3.3% conv.
michael buble perfume10K/yr -24.5%6.0% conv.
paul smith rose6K/yr -19.6%0.1% conv.
paul smith rose perfume women6K/yr +15.1%1.0% conv.
paul smith perfume3K/yr -13.9%1.3% conv.
michael buble perfume for women4K/yr -11.7%7.4% conv.
paul smith rose eau de parfum 100ml1K/yr +7.4%0.7% conv.
paul smith rose perfume women 100ml707/yr +44.7%0.0% conv.
paul smith rose perfume 100ml755/yr +12.3%1.2% conv.

What reviews say buyers love and hate about Paul Smith Rose Perfume

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell67%

“Gentle fragrance”

Value For Money14%

“Good price”

Size-Overall3%

“Positives - A good size bottle”

Advertised Vs Actual Product3%

“I would say the description by the seller is very accurate”

Gifting Purpose3%

“Pleasing Gift”

What buyers complain about

87% of reviews

Smell63%

“Made me feel uneasy and the scent smells overwhelming, cheap and synthetic”

Durability11%

“Not long lasting”

Value For Money6%

“Ok for price just different”

Quality-Overall2%

“bottle not the best”

Comfort-Overall1%

“a bit unpleasant”

Paul Smith Rose Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

74%

2Value For Money

3Quality-Overall

4Advertised Vs Actual Product

5Leak-Proof

Common Paul Smith Rose Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paul Smith Rose Perfume 36/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.6% over the last 90 days.