How competitive is the Paul Smith Aftershave niche on Amazon United Kingdom?

4 brands and 19 sellers compete in Paul Smith Aftershave on Amazon United Kingdom. The top 5 Paul Smith Aftershave products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Paul Smith Aftershave?

Paul Smith Aftershave buyers on Amazon United Kingdom complain most about Smell, Strength, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Paul Smith Aftershave niche?

Paul Smith Aftershave sells for £27.26 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.50–£50.73. The average incumbent carries 2,835 reviews — the moat a new listing must climb.

Paul Smith Aftershave

brand-locked demand (top 5 brands take 100% of clicks) — Paul Smith Aftershave doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

This niche Category average · 2,481 niches

Is Paul Smith Aftershave profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paul Smith Aftershave is a £138K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Paul Smith Aftershave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +28.2% over the last 90 days and 3.0% of searches end in a purchase.

£138K

revenue / yr

Units sold / yr8K

Search volume / yr+28.2%168K

Conversion rate3.0%

Avg price£27.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 19

Top-5 product click share79%

Open market0%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Top Paul Smith Aftershave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity

Price: £27.46
Rating: 4.6/5
Reviews: 4,930
Age: 12y ago

CALVIN KLEIN Eternity - After Shave for Men - Woody-Aromatic Fragrance - Nourishes and Cools After Shaving - 100 ml

Price: £12.51
Rating: 4.5/5
Reviews: 5,492
Age: 19y ago

Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity

Price: £30.61
Rating: 4.6/5
Reviews: 4,930
Age: 18y ago

CALVIN KLEIN Eternity - Eau de Parfum for Men - Woody Fragrance with Notes of Sage Majestic Cypress and Suede Accord - High Longevity - 50ml

Price: £36.01
Rating: 4.4/5
Reviews: 2,814
Age: 6y ago

Paul Men Gents EDT 100ml Eau De Toilette For Men

Price: £29.05
Rating: 4.6/5
Reviews: 34
Age: 1y ago

Newest

by launch date

Eternity Men 100ml Aftershave

Price: £16.78
Rating: 3.3/5
Reviews: 3
Age: 4mo ago

Eternity AfterShave for Men Gents Nourishes and Cools After Shaving 100ml

Price: £17.53
Rating: 3.9/5
Reviews: 3
Age: 5mo ago

Paul Men Gents EDT 100ml Eau De Toilette For Men

Price: £29.05
Rating: 4.6/5
Reviews: 34
Age: 1y ago

Gold Eternity Ring For Women Wedding Band Engagement Stacking Rings Statement Anniversary Ring Women Girls Men Unisex 6MM (V)

Price: £23.12
Rating: 3.8/5
Reviews: 18
Age: 1y ago

CALVIN KLEIN Eternity - Aromatic Essence for Men - Fougere Fragrance with Notes of Juniper Berries Extract Coconut Accord and Cardamom - High Longevity - 100ml

Price: £41.37
Rating: 4.2/5
Reviews: 467
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Calvin Klein81%
Generic15%
Paul Smith2%
King Will1%

Paul Smith Aftershave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR3.0%Products14Brands4Top 5 Brands100%OOS Rate14.6%Rating4.3★Reviews2,835Avg BSR#430

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top Paul Smith Aftershave search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eternity for men50K/yr +36.1%5.5% conv.
paul smith aftershave for men51K/yr +17.3%0.8% conv.
paul smith aftershave30K/yr +34.1%0.5% conv.
calvin klein eternity men17K/yr +48.5%5.7% conv.
paul smith extreme9K/yr -15.6%0.7% conv.
ck eternity men5K/yr +50.5%4.3% conv.
paul smith extreme aftershave for men4K/yr +25.4%0.0% conv.
paul smith eau de toilette for men3K/yr +28.7%0.8% conv.

What reviews say buyers love and hate about Paul Smith Aftershave

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell47%

“Lasting fragrance”

Value For Money28%

“Great deal”

Quality-Overall7%

“Very good quality”

Cutting/Trimming4%

“Nice after shave”

Size-Overall4%

“Lovely fit and feels more expensive than it actually is”

What buyers complain about

87% of reviews

Smell47%

“Scent doesnt last long”

Strength10%

“Its weak”

Quality-Overall7%

“Low quality”

Functionality-Overall7%

“Not very effective”

Durability6%

“doesn't last long at all”

Paul Smith Aftershave return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

40%

2Size-Overall

16%

3Advertised Vs Actual Product

4Functionality-Overall

5Quality-Overall

Common Paul Smith Aftershave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paul Smith Aftershave 47/100 on Amazon United Kingdom — Skip it. The niche generates £138K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +28.2% over the last 90 days.