Paul Smith Aftershave

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

3.0%

Market size, estimated

£138Ka year

Peak month

December4.7× the quietest month

Top search term

eternity for men50K searches a year

Listings sell for £27.26 on average, from £8.50 to £50.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £27.26 that is £14K to £20K a year per listing.

Average price

£27.26inside the $15 to $100 sweet spot

Price range

£8.50–£50.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£14K–£20K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #430 within Fragrances. It carries 2,835 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

71%

Out of stock, average day

14.6%

Average rank

#430in Fragrances

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,835per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months