paul smith aftershave
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£27.26avg listing price — sweet spot $15–$100
Price range
Great£8.50–£50.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,835.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay£138K£138K/yr · 168K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paul smith aftershave is a £138K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paul smith aftershave market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £164K–£218K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #430
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 79%
- Out of stock
- 14.6%
- Avg brand age
- 80 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Calvin Klein81%
- Generic15%
- Paul Smith2%
- King Will1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top paul smith aftershave search terms
- eternity for men50K/yr
- paul smith aftershave for men51K/yr
- paul smith aftershave30K/yr
- calvin klein eternity men17K/yr
- paul smith extreme9K/yr
- ck eternity men5K/yr
- paul smith extreme aftershave for men4K/yr
- paul smith eau de toilette for men3K/yr
Top paul smith aftershave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity
Calvin Klein£27.464.6★4,930 rev
CALVIN KLEIN Eternity - After Shave for Men - Woody-Aromatic Fragrance - Nourishes and Cools After Shaving - 100 ml
Calvin Klein£12.514.5★5,492 rev
Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity
Calvin Klein£30.614.6★4,930 rev
CALVIN KLEIN Eternity - Eau de Parfum for Men - Woody Fragrance with Notes of Sage Majestic Cypress and Suede Accord - High Longevity - 50ml
Calvin Klein£36.014.4★2,814 rev
Paul Men Gents EDT 100ml Eau De Toilette For Men
Generic£29.054.6★34 rev
Newest
by launch date
Eternity Men 100ml Aftershave
Generic£16.783 rev
Eternity AfterShave for Men Gents Nourishes and Cools After Shaving 100ml
Generic£17.533 rev
Paul Men Gents EDT 100ml Eau De Toilette For Men
Generic£29.0534 rev
Gold Eternity Ring For Women Wedding Band Engagement Stacking Rings Statement Anniversary Ring Women Girls Men Unisex 6MM (V)
Generic£23.1218 rev
CALVIN KLEIN Eternity - Aromatic Essence for Men - Fougere Fragrance with Notes of Juniper Berries Extract Coconut Accord and Cardamom - High Longevity - 100ml
Calvin Klein£41.37467 rev
Trending
90-day click momentumGold Eternity Ring For Women Wedding Band Engagement Stacking Rings Statement Anniversary Ring Women Girls Men Unisex 6MM (V)
Generic£23.123.8★
Eternity Men 100ml Aftershave
Generic£16.783.3★
King Will Silver Promise 6MM Wedding Band For Men Tungsten Carbide Ring Comfort Fit Beveled Edges 9
King Will£16.634.6★
Eternity AfterShave for Men Gents Nourishes and Cools After Shaving 100ml
Generic£17.533.9★
Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity
Calvin Klein£30.614.6★
What buyers say about paul smith aftershave
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Great deal”
“Very good quality”
“Nice after shave”
“Lovely fit and feels more expensive than it actually is”
“excellent for summer time”
“Item as described-great deodorant stick -fast delivery-thanks”
“Long lasting”
“A great after shave”
What buyers complain about
“Scent doesnt last long”
“Its weak”
“Low quality”
“Not very effective”
“doesn't last long at all”
“Was ridiculously cheap”
“The second it touches the skin its gone”
“its a poor on or use aftershave”
Top return reasons
Common questions
- Is paul smith aftershave profitable to sell on Amazon United Kingdom?
- The niche generates £138K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the paul smith aftershave niche?
- 4 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paul smith aftershave?
- Top complaints mined from reviews: Smell, Strength, Quality-Overall. The return rate is 0.3%.
- When does demand for paul smith aftershave peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the paul smith aftershave niche?
- Listings span £8.50–£50.73; the average listing price is £27.26 (sweet spot $15–$100). The average incumbent carries 2,835 reviews — the moat a new listing must climb.