How competitive is the Paul Mitchell Super Skinny Serum niche on Amazon United Kingdom?

2 brands and 3 sellers compete in Paul Mitchell Super Skinny Serum on Amazon United Kingdom. The top 5 Paul Mitchell Super Skinny Serum products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Paul Mitchell Super Skinny Serum?

Paul Mitchell Super Skinny Serum buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Value For Money, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Paul Mitchell Super Skinny Serum niche?

Paul Mitchell Super Skinny Serum sells for £17.53 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.42–£22.08. The average incumbent carries 4,940 reviews — the moat a new listing must climb.

Paul Mitchell Super Skinny Serum

a concentrated shelf (top 5 take 100% of clicks) — Paul Mitchell Super Skinny Serum doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47

This niche Category average · 2,481 niches

Is Paul Mitchell Super Skinny Serum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paul Mitchell Super Skinny Serum is a £11K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 34/100.

Paul Mitchell Super Skinny Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.6% over the last 90 days and 2.6% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr2K

Search volume / yr+16.6%25K

Conversion rate2.6%

Avg price£17.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 3

Top-5 product click share100%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Top Paul Mitchell Super Skinny Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)

Price: £22.08
Rating: 4.6/5
Reviews: 8,247
Age: 17y ago

Paul Mitchell Super Skinny Relaxing balm

Price: £16.13
Rating: 4.4/5
Reviews: 4,797
Age: 18y ago

COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!

Price: £15.42
Rating: 4.4/5
Reviews: 9,437
Age: 12y ago

Paul Mitchell Round Trip Defining Serum

Price: £17.27
Rating: 4.7/5
Reviews: 36
Age: 5mo ago

Paul Mitchell Gloss Drops Frizz Free 75ml

Price: £16.73
Rating: 4.6/5
Reviews: 2,183
Age: 18y ago

Newest

by launch date

Paul Mitchell Round Trip Defining Serum

Price: £17.27
Rating: 4.7/5
Reviews: 36
Age: 5mo ago

COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!

Price: £15.42
Rating: 4.4/5
Reviews: 9,437
Age: 12y ago

Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)

Price: £22.08
Rating: 4.6/5
Reviews: 8,247
Age: 17y ago

Paul Mitchell Super Skinny Relaxing balm

Price: £16.13
Rating: 4.4/5
Reviews: 4,797
Age: 18y ago

Paul Mitchell Gloss Drops Frizz Free 75ml

Price: £16.73
Rating: 4.6/5
Reviews: 2,183
Age: 18y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Paul Mitchell95%
COLOR WOW5%

Paul Mitchell Super Skinny Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR2.6%Products5Brands2Top 5 Brands100%OOS Rate34.6%Rating4.5★Reviews4,940Avg BSR#152

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Paul Mitchell Super Skinny Serum

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall21%

“Excellent product”

Hair Styling10%

“Great, tales the frizz right out of my hair”

Oily/Greasy8%

“Great product does what it says - just use a little as too much makes hair too oily”

Smell7%

“smells lovely, it defines my curls and has made my hair wayyyy more low maintenance”

Brightness/Shine/Glow7%

“is so shiny”

What buyers complain about

74% of reviews

Adhesion/Stickiness14%

“Leave my hair sticky”

Value For Money13%

“Waste of money”

Oily/Greasy8%

“made my hair look greasy”

Allergies8%

“I have allergies so need to ensure that I am not buying something that will be bad”

Suitability Wavy Hair8%

“Does not work on wet hair as it states”

Paul Mitchell Super Skinny Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

38%

2Value For Money

15%

3Texture/Consistency-Overall

4Strength

5Moist/Dry

Common Paul Mitchell Super Skinny Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paul Mitchell Super Skinny Serum 34/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +16.6% over the last 90 days.