paul mitchell super skinny serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible£15.42–£22.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.53avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,940avg incumbent reviews — the moat a new listing must climb
Market size
Bad£11K£11K/yr · 25K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paul mitchell super skinny serum is a £11K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paul mitchell super skinny serum market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 34.6%
- Avg brand age
- 74 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Paul Mitchell95%
- COLOR WOW5%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +16.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top paul mitchell super skinny serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)
Paul Mitchell£22.084.6★8,247 rev
Paul Mitchell Super Skinny Relaxing balm
Paul Mitchell£16.134.4★4,797 rev
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
COLOR WOW£15.424.4★9,437 rev
Paul Mitchell Round Trip Defining Serum
Paul Mitchell£17.274.7★36 rev
Paul Mitchell Gloss Drops Frizz Free 75ml
Paul Mitchell£16.734.6★2,183 rev
Newest
by launch datePaul Mitchell Round Trip Defining Serum
Paul Mitchell£17.2736 rev
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
COLOR WOW£15.429,437 rev
Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)
Paul Mitchell£22.088,247 rev
Paul Mitchell Super Skinny Relaxing balm
Paul Mitchell£16.134,797 rev
Paul Mitchell Gloss Drops Frizz Free 75ml
Paul Mitchell£16.732,183 rev
Trending
90-day click momentumPaul Mitchell Gloss Drops Frizz Free 75ml
Paul Mitchell£16.734.6★
Paul Mitchell Round Trip Defining Serum
Paul Mitchell£17.274.7★
Paul Mitchell Super Skinny Relaxing balm
Paul Mitchell£16.134.4★
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
COLOR WOW£15.424.4★
Paul Mitchell Super Skinny Serum 150 ml (Packing may vary)
Paul Mitchell£22.084.6★
What buyers say about paul mitchell super skinny serum
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great, tales the frizz right out of my hair”
“Great product does what it says - just use a little as too much makes hair too oily”
“smells lovely, it defines my curls and has made my hair wayyyy more low maintenance”
“is so shiny”
“I have super thick, curly, bleached hair and in the humid weather i have struggled for YEARS to find something that helps”
“really like Colour Wow stuff”
“It worth the money”
“Glossy hair”
“Keeps my hair frizz free”
What buyers complain about
“Leave my hair sticky”
“Waste of money”
“made my hair look greasy”
“I have allergies so need to ensure that I am not buying something that will be bad”
“Does not work on wet hair as it states”
“the tube is incredibly short so doesnt reach the bottom of the tube - it barely fits into the top”
“usually with damp weather my shorthair would end up looking a frizzy mess”
“Not as good as they advertise it to be”
“Good for Short Hair”
“just had to scrape hair up”
Top return reasons
Common questions
- Is paul mitchell super skinny serum profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the paul mitchell super skinny serum niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paul mitchell super skinny serum?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Oily/Greasy. The return rate is 0.1%.
- When does demand for paul mitchell super skinny serum peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the paul mitchell super skinny serum niche?
- Listings span £15.42–£22.08; the average listing price is £17.53 (sweet spot $15–$100). The average incumbent carries 4,940 reviews — the moat a new listing must climb.