Paul Mitchell Super Skinny Serum
FailThe top 5 products take 100% of clicks, so Paul Mitchell Super Skinny Serum is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £11K/yr25K searches / yr
- 90-day growth
- +16.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Paul Mitchell Super Skinny Serum against its category
The dotted line is the Beauty average. Past it, Paul Mitchell Super Skinny Serum is stronger. Inside it, weaker.
Market
The Paul Mitchell Super Skinny Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paul Mitchell Super Skinny Serum 25K times last year and spent an estimated £11K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +16.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £11Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- paul mitchell super skinny serum22K searches a year
02 · Price
A sale here is worth £17.53.
Listings sell for £17.53 on average, from £15.42 to £22.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £17.53 that is £4K to £9K a year per listing.
- Average price
- £17.53inside the $15 to $100 sweet spot
- Price range
- £15.42–£22.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #152 within Hair Perms & Texturisers. It carries 4,940 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 34.6%
- Average rank
- #152in Hair Perms & Texturisers
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,940per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Paul Mitchell Super Skinny Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 195%
- Brand 25%
Demand
Paul Mitchell Super Skinny Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Paul Mitchell Super Skinny Serum
We read the reviews and the return reasons for every product selling here.
“Leave my hair sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paul Mitchell Super Skinny Serum questions
Answered from the same tracked data.