pastel pink hair dye
Worth a lookShows low returns (0.1%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,095.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
Price range
Bad£4.48–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 95K searches
According to Flapen's Amazon United Kingdom niche tracking, pastel pink hair dye is a £60K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
pastel pink hair dye market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 5.1%
- Avg brand age
- 78 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
100
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
8%
- Crazy Color64%
- LIVE10%
- Adore8%
- ARCTIC FOX4%
- L'Oreal Paris3%
- La Riche3%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 24 weeks — +27.1% search growth over the last 90 days.Top pastel pink hair dye search terms
- crazy colour pink26K/yr
- pastel pink hair dye19K/yr
- light pink hair dye15K/yr
- baby pink hair dye11K/yr
- crazy color hair dye pink8K/yr
- pastel hair dye8K/yr
- pinkissimo crazy colour5K/yr
- crazy colour pinkissimo3K/yr
Top pastel pink hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.513.4★276 rev
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.304.4★90 rev
Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.203.5★138 rev
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye Duo. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 200ml
Crazy Color£10.844.5★155 rev
Adore Shining Semi Permanent Hair Colour 190 Cotton Candy
Adore£5.914.0★8,809 rev
Newest
by launch date
Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss
LIVE£5.63854 rev
Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes
LIVE£5.44253 rev
Crazy Color Metallic Marshmallow Semi-Permanent Hair Dye. Highly Pigmented Dusty Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.55268 rev
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.51276 rev
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.3090 rev
Trending
90-day click momentumSchwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes
LIVE£5.443.8★
Schwarzkopf LIVE Pretty Pastels Pink Gold Hair Dye Pack of 3 Semi-Permanent Colour last up to 8 washes- P123 Rose Gold
Schwarzkopf£18.224.2★
Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss
LIVE£5.634.4★
Adore Shining Semi Permanent Hair Colour 192 Pink Petal
Adore£5.954.0★
2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Pastel Rose
La Riche£8.834.5★
What buyers say about pastel pink hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Nice shade”
“Great product use it with my special conditioner”
“Good job it was cheap”
“fades nicely”
“Ease of application”
“Nice smelling conditioner”
“Easy to use”
“It's almost the same as the photo on the box”
“I bought purple shade which took much better and lasted longer”
“Perfect baby pink if you have very bleached blonde hair”
What buyers complain about
“Colour too dark”
“doesn't look like I've dyed it in my very blonde hair”
“Did absolutely nothing”
“Also not a great deal in the pack”
“Rubbish”
“not as advertised”
“Tried twice on hair has made no difference”
“Not a good coverage”
“doesn't glow in UV light”
“Sadly doesn't show up on medium blonde hair”
Top return reasons
Common questions
- Is pastel pink hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pastel pink hair dye niche?
- 10 brands and 100 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in pastel pink hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the pastel pink hair dye niche?
- Listings span £4.48–£18.22; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 3,095 reviews — the moat a new listing must climb.