Pastel Pink Hair Dye
Pastel Pink Hair Dye shows low returns (0.1%), but a small market ($60K/yr) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Pastel Pink Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pastel Pink Hair Dye is a £60K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Pastel Pink Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +27.1% over the last 90 days and 7.8% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 27 products
Top Pastel Pink Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £4.51
- Rating
- 3.4/5
- Reviews
- 276
- Age
- 1y ago
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £6.20
- Rating
- 3.5/5
- Reviews
- 138
- Age
- 1y ago
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye Duo. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 200ml
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 2y ago
Adore Shining Semi Permanent Hair Colour 190 Cotton Candy
- Price
- £5.91
- Rating
- 4.0/5
- Reviews
- 8,809
- Age
- 10y ago
Trending
90-day click momentum
Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes
- Price
- £5.44
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Pretty Pastels Pink Gold Hair Dye Pack of 3 Semi-Permanent Colour last up to 8 washes- P123 Rose Gold
- Price
- £18.22
- Rating
- 4.2/5
- Reviews
- 5,742
- Age
- 6y ago
Schwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.63
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Adore Shining Semi Permanent Hair Colour 192 Pink Petal
- Price
- £5.95
- Rating
- 4.0/5
- Reviews
- 8,809
- Age
- 10y ago
2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Pastel Rose
- Price
- £8.83
- Rating
- 4.5/5
- Reviews
- 3,090
- Age
- 3y ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour 109 Cool Rose Long-lasting Permanent Pink Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.63
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 025 Dusty Rose with HaptiQ Anti-Damage System Semi-Permanent Rose Hair Dye Up to 15 Washes
- Price
- £5.44
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Crazy Color Metallic Marshmallow Semi-Permanent Hair Dye. Highly Pigmented Dusty Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £5.55
- Rating
- 3.2/5
- Reviews
- 268
- Age
- 1y ago
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £4.51
- Rating
- 3.4/5
- Reviews
- 276
- Age
- 1y ago
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
100
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
8%
- Crazy Color64%
- LIVE10%
- Adore8%
- ARCTIC FOX4%
- L'Oreal Paris3%
- La Riche3%
- Open — no brand owns it (4 brands, 8%)
Pastel Pink Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pastel Pink Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crazy colour pink26K/yr
- pastel pink hair dye19K/yr
- light pink hair dye15K/yr
- baby pink hair dye11K/yr
- crazy color hair dye pink8K/yr
- pastel hair dye8K/yr
- pinkissimo crazy colour5K/yr
- crazy colour pinkissimo3K/yr
What reviews say buyers love and hate about Pastel Pink Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Nice shade”
“Great product use it with my special conditioner”
“Good job it was cheap”
“fades nicely”
“Ease of application”
What buyers complain about
82% of reviews“Colour too dark”
“doesn't look like I've dyed it in my very blonde hair”
“Did absolutely nothing”
“Also not a great deal in the pack”
“Rubbish”
Pastel Pink Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pastel Pink Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
