Pastel Pink Hair Dye

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

+27.1%

Conversion, latest week

7.8%

Market size, estimated

£60Ka year

Top search term

crazy colour pink26K searches a year

Listings sell for £8.13 on average, from £4.48 to £18.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.13 that is £2K to £4K a year per listing.

Average price

£8.13under the $15 to $100 sweet spot

Price range

£4.48–£18.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #41 within Hair Colour. It carries 3,095 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

96%

Out of stock, average day

5.1%

Average rank

#41in Hair Colour

Average rating

4.02 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,095per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months