passion twist hair
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£17.23avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.57–£23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,054.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, passion twist hair is a £7K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
passion twist hair market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £4K–£9K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #372
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 12.0%
- Avg brand age
- 27 months
- Avg seller age
- 225 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
27
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
15%
- XTREND36%
- AuHeiAmeri25%
- Leeven9%
- FALEMEI6%
- BLUONASI5%
- Blissource4%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Top passion twist hair search terms
- passion twist crochet hair13K/yr
- passion twist9K/yr
- passion twist hair10K/yr
- twist hair3K/yr
- passion twists2K/yr
- pre twisted passion twist crochet hair1K/yr
- passion twist hair 18 inch195/yr
- passion twist hair 24 inch117/yr
- passion twist hair 30 inch110/yr
Top passion twist hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Passion Twist Braiding Hair Extnsions Crochet Braids Hair Extensions for Braiding Crochet Hair Extensions for Black Women(20 Inch (Pack of 8) #1B/30)
AuHeiAmeri£21.004.5★352 rev
8 Packs Passion Twist Braiding Hair Extnsions Crochet Braids Hair Extensions for Braiding Crochet Hair Extensions for Black Women (#1B)
AuHeiAmeri£17.294.5★352 rev
Xtrend 10 Inch 8 Packs Pre twisted Passion Twist Crochet Hair Natural Black Bohemian Pre-looped Short Bob Passion Twists Hair Extensions for Women(1B#)
XTREND£15.864.1★3,321 rev
Xtrend 7 Packs 18 inch Black Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Hair Synthetic Natural Hair Extensions 18strands/pack 1B#
XTREND£16.154.1★3,321 rev
Xtrend 7 Packs 18 inch Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Ombre Hair Synthetic Natural Hair Extensions 18strands/pack T27#
XTREND£16.224.1★3,321 rev
Newest
by launch date
BLUONASI Yanky Twist Crochet Hair 12 Inch 9 Packs Passion Twist Spring Mini Crochet Hair Yankee Twist Close to Human hair
BLUONASI£18.1424 rev
Samtress 14 Inch Passion Twist Crochet Hair 8 Packs Natural Black Pre-twisted Water Wave Crochet Twist Hair Synthetic Pre Looped Bohemian Curly Hair Extensions for Women (#1B)
Samtress£18.0688 rev
FALEMEI 10 Packs Yanky Twist Crochet Hair 12 Inch Pre-twisted Natural Black Kinky Mini Spring Twist Small Curly Senegalese Braids Yankee (1B(Natural Black) 12 Inch (Pack of 10))
FALEMEI£21.8887 rev
Mscat Water Wave Crochet Hair - 18 Inch Passion Twist Extensions in 7 Packs - Synthetic Hair for Bohemian Braiding
mscat£14.5360 rev
Mscat 8 Inch 9Pack Micro Passion Twist Mini Senegalese Twist Crochet Braids Pre-looped Hair Extensions 1B#
mscat£22.0331 rev
Trending
90-day click momentum
8 Pack Passion Twist Crochet Hair Extensions for Black Women - Braiding Extensions T1B/BUG 18 Inch (Pack of 8)
Qiyazai£16.693.8★
AuHeiAmeri 8 Pack Pretwisted Passion Twist Crochet Hair - 12 Inch Prelooped Extensions for Black Women With Water Wave Braids (1B)
AuHeiAmeri£19.584.5★
BLUONASI Yanky Twist Crochet Hair 12 Inch 9 Packs Passion Twist Spring Mini Crochet Hair Yankee Twist Close to Human hair
BLUONASI£18.144.7★
Xtrend 7 Packs 18 inch Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Ombre Hair Synthetic Natural Hair Extensions 18strands/pack T27#
XTREND£16.224.1★
Samtress 14 Inch Passion Twist Crochet Hair 8 Packs Natural Black Pre-twisted Water Wave Crochet Twist Hair Synthetic Pre Looped Bohemian Curly Hair Extensions for Women (#1B)
Samtress£18.064.2★
What buyers say about passion twist hair
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality hair”
“The hair is soft”
“Quality texture”
“Nice came out really well and light”
“Value for money”
“very good for the crochet style I wanted”
“easy to install”
“this one was comfortable even after several hours”
“lovely hair for passion twist”
“sleek and reliable”
What buyers complain about
“The way my bathroom floor os full of hair every morning after styling is stressful I can't even touch it in public without it without it shading”
“Firstly it is far more expensive than the one I bought in the shop”
“Material - coarse”
“hair quality - poor”
“Very small really a rip off”
“Wrong colour”
“it just looked so rough”
“Yeah i found this quite hard/firm hair and stiff too”
“Also, installation takes a bit of patience if youre doing it yourself,”
“a few strands did have slight frizz after a few days”
Top return reasons
Common questions
- Is passion twist hair profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the passion twist hair niche?
- 12 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in passion twist hair?
- Top complaints mined from reviews: Hair Styling, Value For Money, Material Quality. The return rate is 1.4%.
- When does demand for passion twist hair peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the passion twist hair niche?
- Listings span £6.57–£23.71; the average listing price is £17.23 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.