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Passion Twist Hair

Fail

Shoppers spend an estimated $7K a year here, so Passion Twist Hair is a Fail.

Flapen Score
45
45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£7K/yr38K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
44%top-5 click share · 12 brands · 27 sellers

Flapen Score

Passion Twist Hair against its category

The dotted line is the Beauty average. Past it, Passion Twist Hair is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Passion Twist Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passion Twist Hair 38K times last year and spent an estimated £7K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
1.1%
Market size, estimated
£7Ka year
Peak month
October1.9× the quietest month
Top search term
passion twist crochet hair13K searches a year

02 · Price

A sale here is worth £17.23.

Listings sell for £17.23 on average, from £6.57 to £23.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £17.23 that is £0 to £2K a year per listing.

Average price
£17.23inside the $15 to $100 sweet spot
Price range
£6.57–£23.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #372 within Hair Extensions, Wigs & Accessories. It carries 2,055 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
12.0%
Average rank
#372in Hair Extensions, Wigs & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,055per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Passion Twist Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

27

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

15%

  • Brand 136%
  • Brand 225%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Passion Twist Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Passion Twist Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passion twist crochet hair13K/yr
  • passion twist9K/yr
  • passion twist hair10K/yr
  • twist hair3K/yr
  • passion twists2K/yr
  • pre twisted passion twist crochet hair1K/yr
  • passion twist hair 18 inch195/yr
  • passion twist hair 24 inch117/yr
  • passion twist hair 30 inch110/yr

Reviews and returns

What reviews say buyers love and hate about Passion Twist Hair

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Hair Styling”
1.4%of orders come back
“The way my bathroom floor os full of hair every morning after styling is stressful I can't even touch it in public without it without it shading”
A buyer, on “Hair Styling”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

Keep looking

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FAQ

Common Passion Twist Hair questions

Answered from the same tracked data.