Passion Twist Hair
FailShoppers spend an estimated $7K a year here, so Passion Twist Hair is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £7K/yr38K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 44%top-5 click share · 12 brands · 27 sellers
Flapen Score
Passion Twist Hair against its category
The dotted line is the Beauty average. Past it, Passion Twist Hair is stronger. Inside it, weaker.
Market
The Passion Twist Hair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Passion Twist Hair 38K times last year and spent an estimated £7K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £7Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- passion twist crochet hair13K searches a year
02 · Price
A sale here is worth £17.23.
Listings sell for £17.23 on average, from £6.57 to £23.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £17.23 that is £0 to £2K a year per listing.
- Average price
- £17.23inside the $15 to $100 sweet spot
- Price range
- £6.57–£23.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #372 within Hair Extensions, Wigs & Accessories. It carries 2,055 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 97%
- Out of stock, average day
- 12.0%
- Average rank
- #372in Hair Extensions, Wigs & Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,055per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Passion Twist Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Passion Twist Braiding Hair Extnsions Crochet Braids Hair Extensions for Braiding Crochet Hair Extensions for Black Women(20 Inch (Pack of 8) #1B/30)
- Price
- £21.00
- Rating
- 4.5/5
- Reviews
- 352
- Age
- 5y ago
8 Packs Passion Twist Braiding Hair Extnsions Crochet Braids Hair Extensions for Braiding Crochet Hair Extensions for Black Women (#1B)
- Price
- £17.29
- Rating
- 4.5/5
- Reviews
- 352
- Age
- 5y ago
Xtrend 10 Inch 8 Packs Pre twisted Passion Twist Crochet Hair Natural Black Bohemian Pre-looped Short Bob Passion Twists Hair Extensions for Women(1B#)
- Price
- £15.86
- Rating
- 4.1/5
- Reviews
- 3,321
- Age
- 3y ago
Xtrend 7 Packs 18 inch Black Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Hair Synthetic Natural Hair Extensions 18strands/pack 1B#
- Price
- £16.15
- Rating
- 4.1/5
- Reviews
- 3,321
- Age
- 3y ago
Xtrend 7 Packs 18 inch Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Ombre Hair Synthetic Natural Hair Extensions 18strands/pack T27#
- Price
- £16.22
- Rating
- 4.1/5
- Reviews
- 3,321
- Age
- 7y ago
Trending
estimated 90-day click momentum
8 Pack Passion Twist Crochet Hair Extensions for Black Women - Braiding Extensions T1B/BUG 18 Inch (Pack of 8)
- Price
- £16.69
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5y ago
AuHeiAmeri 8 Pack Pretwisted Passion Twist Crochet Hair - 12 Inch Prelooped Extensions for Black Women With Water Wave Braids (1B)
- Price
- £19.58
- Rating
- 4.5/5
- Reviews
- 352
- Age
- 5y ago
BLUONASI Yanky Twist Crochet Hair 12 Inch 9 Packs Passion Twist Spring Mini Crochet Hair Yankee Twist Close to Human hair
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 5mo ago
Xtrend 7 Packs 18 inch Passion twist crochet hair Water Wave Long Bohemian Crochet Braids Hair for Distressed Butterfly Locs Ombre Hair Synthetic Natural Hair Extensions 18strands/pack T27#
- Price
- £16.22
- Rating
- 4.1/5
- Reviews
- 3,321
- Age
- 7y ago
Samtress 14 Inch Passion Twist Crochet Hair 8 Packs Natural Black Pre-twisted Water Wave Crochet Twist Hair Synthetic Pre Looped Bohemian Curly Hair Extensions for Women (#1B)
- Price
- £18.06
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch dateBLUONASI Yanky Twist Crochet Hair 12 Inch 9 Packs Passion Twist Spring Mini Crochet Hair Yankee Twist Close to Human hair
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 5mo ago
Samtress 14 Inch Passion Twist Crochet Hair 8 Packs Natural Black Pre-twisted Water Wave Crochet Twist Hair Synthetic Pre Looped Bohemian Curly Hair Extensions for Women (#1B)
- Price
- £18.06
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
FALEMEI 10 Packs Yanky Twist Crochet Hair 12 Inch Pre-twisted Natural Black Kinky Mini Spring Twist Small Curly Senegalese Braids Yankee (1B(Natural Black) 12 Inch (Pack of 10))
- Price
- £21.88
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago
Mscat Water Wave Crochet Hair - 18 Inch Passion Twist Extensions in 7 Packs - Synthetic Hair for Bohemian Braiding
- Price
- £14.53
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Mscat 8 Inch 9Pack Micro Passion Twist Mini Senegalese Twist Crochet Braids Pre-looped Hair Extensions 1B#
- Price
- £22.03
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
27
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 89%
Open market
15%
- XTREND36%
- AuHeiAmeri25%
- Leeven9%
- FALEMEI6%
- BLUONASI5%
- Blissource4%
- Open — no brand owns it (6 brands, 15%)
Demand
Passion Twist Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Passion Twist Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- passion twist crochet hair13K/yr
- passion twist9K/yr
- passion twist hair10K/yr
- twist hair3K/yr
- passion twists2K/yr
- pre twisted passion twist crochet hair1K/yr
- passion twist hair 18 inch195/yr
- passion twist hair 24 inch117/yr
- passion twist hair 30 inch110/yr
Reviews and returns
What reviews say buyers love and hate about Passion Twist Hair
We read the reviews and the return reasons for every product selling here.
“The way my bathroom floor os full of hair every morning after styling is stressful I can't even touch it in public without it without it shading”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Passion Twist Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data